Run a Profitable Gym

On this episode, I interview Matt Albrizio of Forever Fierce. Forever Fierce is a custom apparel company that is hyper-focused on affiliate owners worldwide. Matt walks us through just how important retail is and why it should become a priority within your CrossFit Gym starting now.We talk about apparel in the fourth quarter of 2018, the importance of having a theme, and what you should be looking to do in 2019! Additionally, Matt talks about how to make the easiest $1,000 dollars you have ever made. Seriously, you do not want to miss out on this.Are you ready to get started with your hoodie order? Click Here: https://foreverfierce.com/pages/request-a-designWant to learn more about an apparel plan? Click Herehttps://foreverfierce.com/blogs/news/get-on-an-apparel-plan Links:https://foreverfierce.com/matt@foreverfierce.comhttps://www.instagram.com/frvrfrce/https://twitter.com/frvrfrcehttps://www.facebook.com/frvrfrce/ Timeline:1:42 – Apparel and associating them with specific themes3:23 – Why is now the time to start focusing on hoodies?5:47 – Key elements of a good hoodie design?9:25 – The most important components of staff retention16:55 – CrossFit apparel going forward in 201922:54 – How to contact Forever Fierce25:25 – Two-Brain Stories with Greg Strauch 

Every few months on this podcast, I like to take a chance to answer the big questions within the CrossFit World. Usually, the answers to these questions are tactical: "Should I raise my rates?" or "Should I deaffiliate?"But there are three BIG questions that I've been sitting on and rolling around for months. These questions have been coming up more and more: either through our Tinker program (for higher-level entrepreneurs) or through phone calls with CrossFit gym owners.The first question is about entrepreneurial freedom; the second dives deep into human motivation and its ties to marketing; and the third is a question I last saw around 2010, but is making a comeback now.

Kaleda Connell has made it to Tinker Phase: She makes more than enough money at her gym She only does the work she wants Her staff initiate programs and sell memberships She owns her building ...and, as you'll hear, she's practically the mayor of her town. She even invites other entrepreneurs in to help THEM!And she's done it in UNDER THREE YEARS.In a town of 2500 PEOPLE.

It's the Hallowe'en Spooktacular! Not really--but it's a fitting time to do a Business PreMortem. With the end of the year coming, I'm sure you're booking calls with your mentor to set up your 2019 strategic plan. In the TwoBrain family, we start this process in November. If you're not in the TwoBrain family yet, you can use this exercise to kickstart the process (a little fun before the spreadsheets!) In this episode, I walk through a simple exercise to help you identify and prioritize your opportunities and threats. We're going to pretend to look back on your "dead" business, because hindsight might be 20/20...but insight allows us to see into the future. Question 1: What WAS your business?If you've ever had to describe a loved one in three column inches or less, you know what it's like to distill someone down to their essence. How would you want your business to be remembered? What WAS it, really, at its core--without branding or labels? What did it look like with its clothes off? What will it be remembered FOR?Question 2: What killed it?Let's be really, really clear about your biggest problem. If you don't KNOW what's stunting your growth or slowly bleeding you dry, we can help. There are no leeches or bloodletting: just a careful, compassionate examination of your health. I shared a few myths that I still hear every single week.This exercise should reveal your Achilles heel, and therefore your greatest priority for action.Was it exhaustion? Complacency? Cash Flow? Coaches becoming competitors?Maybe take a strong dose of medicine NOW to prevent the fatality later. Question 3: What survived?You're training to be an entrepreneur. If your business goes bankrupt, you'll have learned something really valuable...and you'll continue to be an entrepreneur! No one can fire you from this job. You'll keep many hard lessons learned, many transferable experiences, and maybe even some money.I hang around with some very successful people. We're a tight group. And many of us have the "clean slate" fantasy: the wish to start from scratch with what we know now.What survived that shouldn't? Did the plague continue to haunt your family after the body was gone? Maybe take steps to quarantine poisons now, too. If you're in the TwoBrain family, there's a worksheet coming to help you. Fill it out and send it to your mentor ahead of your November call. Because on October 31, death ends, and gestation for 2019 begins!

Episode 139 – The 30-Day Conversation Challenge, with Rob Connors At Two Brain we teach three different types of marketing. We typically start with affinity marketing, or the people closest to your best clients and to you. Then we move on to organic digital which is performing the free function on social media platforms. Finally, we move on to paid digital which is paying for ads on various platforms. All of these are important, and we teach them in the Incubator. But above all, selling is what is required to grow your business.  One of the most important things we teach entrepreneurs to do is to go out and talk to other business owners around them to create connections and grow your business. Who knows, you may even be saving their life by getting them into the gym! Today we are joined by Rob Connors. Rob and his wife Emily own Signum CrossFit and are fantastic Two Brainers. Rob and his wife Emily are great fitness coaches and they are great at connecting with people. Recently he was challenged by his mentor to get outside of his comfort zone and start connecting with others in his community. Join us as he talks about his experiences and how he has made so many important connections for his business.   Timeline:2:23 – Introduction to Rob Connors5:46 – The idea behind community outreach and making connections12:50 – Who is the first person Rob picked to reach out to and what was the response?13:54 – How to approach someone new regarding their business15:30 – What is the worst response Rob has had when reaching out to other businesses19:31 – What happens next after connecting with a business owner23:30 – How to get started!26:04 – How to be comfortable with asking friends and family to become a customer29:02 – Two Brain Stories with Scott McAlee