Run a Profitable Gym

Two Brain Mentor Series: Jeff SmithIn this series we are diving into each mentor, finding out their journey and what makes them really great mentors.Jeff Smith is the owner of CrossFit Cannon in Houston.  Originally from Central Illinois, he played football in college before joining the military. After he left, he worked in IT and started investing in real estate and flipping house while working full time. Hear about his journey into fitness, how he discovered CrossFit and why he decided to open a gym.Jeff talks about why he has always sought out mentors, the benefits of being a lifelong learner and his journey to structuring his gym so he is not involved in it’s day to day running.Discussion PointsJeff’s journey from joining the military, working for an insurance company and flipping houses to getting into Crossfit and opening a gym (01:46)How he’s always sought out a mentor in every single thing he’s done (08:35)Why he started mentoring (10:45)How Jeff has always had a passion for service and deciding to joining the military (13:10)How his father flipped houses when he was growing up (15:50)The benefits from his attitude to learning and curiosity about everything (17:59)Why he and his wife decided to stay in Houston (20:06)How Jeff makes working out a part of the structure of his day (22:40)Why his diverse background makes him a good mentor (24:26)Stoicism and the warrior culture (27:00)What he learns from mentoring (28:30)Why he thinks mentors are important (29:49)LinksContact Jeff at jeff.smith@twobrainbusiness.comRobert Kiyosaki: Rich Dad, Poor Dad

Episode 151 – Two Brain For ClinicsThis week we have a special episode introducing a new service being offered by Two-Brain Business called Two Brain For Clinics. Dr. Brian Strump, a practicing chiropractor joins us to discuss exactly what is Two Brain For Clinics and how this new service can be leveraged along with a CrossFit gym or simply on its own to help chiropractors push their practice to the next level. Brian is the owner of Live Active Charlotte, home of both CrossFit Steele Creek and Premier Health and Rehab Solutions. Brian’s passion for health and fitness led him to Chiropractic School and later to become a certified CrossFit coach. Since diving into the world of CrossFit, Brian has combined these two services together and is doing better than ever. Join us as we discuss these two businesses and much more! Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/or schedule your free mentoring call by clicking here!  Contact Brian:Brian.strump@twobrainbusiness.com Timeline:1:42 – Introduction to Two-Brain for Clinics3:18 – What are the differences and similarities between a gym and a clinic?5:40 – The unique problems faced by practicing chiropractors9:05 – What is Two-Brain For Clinics13:21 – Marketing for chiropractor clinics14:20 – How it can be helpful for a chiropractor clinic to partner with a local gym19:05 – Ways that a chiropractor can level up their business22:10 – How to contact Brian

Mindset- Carol DweckThe Dichotomy of Leadership- Jocko WillinkRemember It- Nelson DellisHelp First- Chris CooperLeaders Eat Last- Simon SinekStart with Why- Simon SinekTribe- Sebastian JungerThe obstacle is the Way- Ryan HolidayEgo is the Enemy- Ryan HolidayHow to Win Friends and Influence People- Dale Carnegie

Episode 150 - The Wodify Affiliate Trend ReportA few months ago, Wodify released the results of its "CrossFit Industry Report" survey. The numbers caused a stir.There are plenty of these surveys out there. Most are subjective: they ask gym owners what they think, or to self-report numbers. But this one is different: it's an objective look at data pulled directly from 4500 users' dashboards. And some of that data is downright scary.Wodify has build their new Business Metrics Dashboard using TwoBrain metrics: ARM, LEG, and LTV. They're not an official TwoBrain partner, but TwoBrain gyms using Wodify do report a much easier time getting the metrics that matter every month.So when the report showed an average LEG of 18 months, we were thrilled. Most of our data points to a lower number (around 13.4 months). While our data overlaps Wodify's, neither encompasses the entire affiliate spectrum. That data doesn't exist. The truth is probably a little higher than 13.4 months. While there are hundreds of very successful gyms in TwoBrain, gyms who start with us are often looking for help because they're in trouble. That means clients aren't sticking around long enough--a lower LEG score--and we work to fix that right away. So Wodify's LEG report was interesting. But it's ARM report was shocking.According to the report, the Average Revenue per Member per Month is $84 at the gyms in the Wodify survey. That's extremely low. Most TwoBrain gyms are nearer the $200 mark, with some over $250. A gym with $84 would have to recruit and keep THREE TIMES as many clients as a gym with an ARM of $250...and do it with the same number of coaches. Obviously, that's a recipe for disaster.So I indulged my curiosity and asked Olivia DiGiorgio about them. Olivia got her start by studying mathematics in college and began a career as a data scientist in the healthcare industry.  After falling in love with CrossFit, Olivia has since shifted to a more action-oriented application of mathematics and is using these skills at Wodify to help CrossFit gym owners better their business, customers, and athletes.  Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test or schedule your free mentoring call by clicking here!Links:https://www.wodify.com/crossfit-industry-report-2018    

 Today we are joined by Vaughn Vernon, owner of Affiliate Guard. Affiliate Guard is an industry-specific company that provides insurance coverage for affiliates. Founded by Vaughn in 1999, Affiliate Guard insures 2,500 gyms across the world today. Join us as we talk about Vaughn's growth as a business and as an entrepreneur.This episode is NOT about insurance. But Affiliate Guard is an official TwoBrain partner, which means they uphold the TwoBrain standard of excellence and care. Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/ or schedule your free mentoring call by clicking here! Links:http://affiliateguard.info/https://www.linkedin.com/in/vaughn-vernon-b6517087/  Timeline:0:25 – Introduction to Vaughn Vernon1:55 – Vaughn’s experience growing a major insurance company 6:11 – Growing a business within a niche8:29 – What is the structure of Affiliate Guard? What can we learn about the structure of other businesses from AG?9:40 – Keeping communication open while running a family business10:52 – Realizing that you cannot be everything to everybody12:48 – Determining the seed clients necessary to start an insurance company15:27 – How complacency can cause problems in your business16:05 – What does a typical day look like for Vaughn?18:15 – Insight into the Affiliate Guard hiring process23:57 – Two Brain Stories with Matt Koym