Run a Profitable Gym

In this episode of Two-Brain Radio, Mike shares how to build a business with profit in mind, how to identify your BEST clients and build your business around them, how to fire the rest, and how to stay atop the new fitness wave.

In the fitness industry, August is the month for slowest growth. That means it's the best opportunity for consolidation. How are you optimizing your business to be ready to grow in September?

Are the best days of gym ownership behind us? Has the wave crested...or are we on the verge of a surge?Before Mike Michalowicz (author of The Pumpkin Plan, Profit First and Surge) comes on the show next week, I'm talking with box owners about the past and the future. Do they miss that dusty ol' Ranch? Are they excited for the huge ocean of new clients before us?

How much should you pay your coaches? 

What's in a name? Would a gym by any other name still draw people to you? What's the value of the CrossFit brand on YOUR front door?This week on the podcast, I ask some original affiliates some questions about the value of the brand.Recorded from July 18-July 27.

This episode is sponsored by Liquid State Design and Healthy Steps Nutrition.The TwoBrain Summit ended yesterday. It was JAMMED with great conversation, some excellent presentations and amazing food. We might have lifted a few weights, too.Our goal at TwoBrain Business is to ask bigger, better questions, and create an entirely new paradigm for gym owners and coaches. Why DON’T average gyms gross in the millions and net in the hundreds of thousands? Why is a coach who makes $100,000 per year something to brag about, when it should be the norm?More importantly, what does it take to be HAPPY?Ribs are part of the answer, as we found out. So is comradeship with our peers: the best and brightest in the industry, brought together over coffee and barbells, in a supportive environment.Yes, we talked about new possibilities in Facebook marketing. But we also talked about industry tipping points, huge opportunities that dwarf most gyms’ perspective, and the bright shiny future the best gyms will enjoy.These are tiny keyhole insights into the weekend. I hope they help. This weekend I’ll be doing the same thing at the Games.Recorded from July 15-19, 2016.

For full show notes, including a sweet banded power clean demo video, visit: http://twobrainbusiness.com/episode-36-programming-with-jason-brown/

From Wikipedia: Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is and how each person relates to every other person.[

We think all the time, "How do I attract more people to me?" But the first question should be, "What's STOPPING people?"