Run a Profitable Gym

Who are you serving?

 Episode 69 – Raphael Paulin-DaigleToday’s guest is Raphael Paulin-Daigle of SplitBase.com. He is a conversions expert who is extremely passionate about helping businesses grow. He'll teach us not just about website and Facebook marketing conversions, but also about the first impressions clients receive when they come through the door and how to follow up with people. With Facebook ads in particular, many business owners boost a post or build an ad, hoping for an immediate payback. What they SHOULD do is plan the result they want to get, create a solid offer, target the exact people they can help MOST, then build the ad. And then test, test, and test again.For example, a common problem many people report is a high response rate (lots of views, shares and comments) with no action. This is conversion: Do your "leads" from your ads take action, or not? You can have a fantastic ad leading to a very poor landing page, and get zero results. If so, you're not bad at marketing; you're bad at converting. Raphael is very, very GOOD at converting.Marketing is all about helping people and building a relationship. Be sure to follow along and take good notes on all the strategies presented today!The 2017 Two-Brain Summit is coming this June 3rd and 4th. Be sure to register here for this event!In this Interview:The process behind improving your business marketingThe hidden roadblocks that are losing you salesHow often should you be surveying your customersThe importance of placing testimonials on your landing pagePlus:How many questions should be on a customer surveyApplying data to your business to help it growHow to use persuasive copy to overcome and avoid objectionsAbout Raphael:Raphael became involved in digital marketing through his first startup about seven years ago. It is no surprise conversion optimization was the first thing to catch his attention. His creativity and admiration for good design, combined with his interest in psychology, human behaviors and growth made conversion optimization the perfect match. It was at this moment that SplitBase was born. Raphael assembled a team of conversion analysis, copywriters, and designers to deploy and execute his full conversion methodology within his client’s promises. A methodology that has continually produced millions of dollars of growth for SplitBase clients. Raphael has given keynotes and workshops to marketers, bank executives, and CMOs of Fortune 500 companies around the world. He now oversees conversion strategy and operations as the CEO of SplitBase.

What are you asking your clients?

Dan Martell is one of my OWN mentors.Last September, I traveled to the Archangel summit in Toronto, Canada to listen to Seth Godin, Gary Vaynerchuk and Robin Sharma. As lunchtime rolled around, I wanted to leave and get a sandwich; but then Dan Martell was introduced. His talk was so compelling in the first TWO minutes that I stopped short of the door and sat back down. When I finally DID go for lunch, my phone died. I didn't check my messages for six hours. When I did, I discovered several missed text messages from Dan himself. Dan is a CrossFitter. His coach saw my post about attending Archangel, and texted Dan to meet "the CrossFit business guy." I'm now part of Dan's mastermind group--15 entrepreneurs from all over North America who are growing their business from the $2 to $5 million mark. On the podcast today, Dan is going to be talking about how he helps entrepreneurs obtain better focus, scale their business, and maintain their entrepreneurial confidence. This is not my typical "how-to" episode, but there are almost a dozen strategies you can use TODAY to become better at business, relationships and life. Like man, Dan prioritizes "perfect day" thinking instead of "just do more work". After all, more work isn't the goal: a better life IS.

So...what are you doing on Monday?

What if your TOP became your bottom?

This is a short post I wrote for Medium.com on the coach's role in youth sports. The correlation between coaching fitness and coaching sport is massive - in other words, almost the same. We as fitness coaches can teach volunteer coaches a LOT, and I feel compelled to do so. Plenty more to come on this topic, mostly published at TwoBrainCoaching.com.

Would a rose, by any other name, smell as sweet? How do you describe your service?

 Episode 67 – Q & A with CoopToday we are staying warm by the fire and doing a long overdue Q+A session.We have a pretty long list of emails that we get after every show and I want to make sure that I give my attention to some of these because they are really good! I won’t be addressing questions addressed on previous Q & A episodes as those have already been talked about however, be sure to check out Episode 30 for more great questions and answers:If you need help, you can watch our free videos that will help you transform your business here.Be sure to check out Two-Brain Business 2.0 on Audible.com!In this Question and Answer Session: What are the things I wish I had updated in the original Two-Brain Business audiobook? Is adding an "open gym" service to your CrossFit box a mistake? When is it the right move? The "employee vs contractor" debate for a CrossFit box Why do I always say, “Ask your clients what they want" instead of "How to give your clients what they need.” What are my top tips for content marketing? Why should you pay for the mentoring program when I publish so much stuff for free? How do I fill CrossFit Kids classes? Who are my mentors and why is having a mentor important? Why do I want to be a landlord instead of coach? What should you follow the intramural open with? Why do I talk about profit so much? Isn’t that secondary to how many clients you have? Why does Help First talk about other service industry businesses?Timeline:0:57 – Question and answer session introduction2:11 – What are the things I wish I had updated in the Two-Brain Business audiobook?2:58 – Is adding an open gym service to your CrossFit box a mistake? When is it a good idea?5:28 – The "employee vs contractor" debate for a CrossFit box6:53 – Why do I always say “ask your clients what they want" instead of "Here’s how to give your clients what they need.”10:33 – Why it is important to also ask your staff what THEY want in their job11:15 – My top tips for content marketing12:16 – The first rule for content marketing: don’t wait13:25 – The second rule of content production: don’t repeat yourself.13:49 – The third rule of content production: treat all of your content as fishing nets15:53 – The number four rule of content production: repeat yourself16:58 – The number five rule of content production: it doesn’t have to be perfect18:09 – The number six rule of content production: be a storyteller19:33 – The seventh rule of content marketing: keep it simple20:02 – Why should you pay for the mentoring program when I publish so much for free?21:56 – How do you fill CrossFit Kids classes?24:55 – Helping parents overcome their fear of CrossFit for their kids25:38 – Who are my mentors and how do they help?28:30 – Two-Brain Summit and modeling's place in the mentorship process30:20 – Why do I want to be a landlord instead of coach?32:26 – What do you follow the intramural open with to keep that momentum going?34:45 – Why do I talk about profit so much?36:45 – Why does Help First talk about other service industry businesses?

Ray Gowlett leads our UpCoach program. He is a former MMA fighter and motocross rider. In addition to this he is a big questioner of authority specifically within the education system. Ray in many ways is a shit disturber and what he doesn’t like is dogma, fake research, and unqualified opinion. If you are part of our UpCoach program you’ve spoken to Ray and you know he bounces around a lot. Today we are talking about the ten basic habits that every coach should have. The UpCoach program develops these qualities as he has learned himself so if you are looking for help within your gym be sure to reach out. Ray’s lectures at the Two-Brain Summit this summer will be amazing. If you have not already register do it now!Reminder the 2017 Two-Brain Summit coming this June 3rd and 4th in Chicago. Be sure to register now!Top 10 Habits Every Coach Should Adopt: Limit your coaching cues when working with clients Be an expert in personality types so that you can relate to clients effectively Adapt your coaching style to each client and personality Give clients what they want and not what you want See the big picture for your business and your client Eliminate arrogance within your coaching style Be wary of the "next big thing" Learn and become educated to understand evidence and research Understand the different needs and positions of your clients Learn the "bend, don’t break" principles relation to exerciseAbout Ray:Ray Gowlett is a former professional MMA fighter, motocross racer and current research skeptic. His lab contains almost 600 subjects (it’s a high school) and Ray is constantly seeking new ways to teach and coach. Many of these kids are high-level athletes; just as many don’t want to be in the class at all. He’s always trying new things, but this cross-pollination of students means every innovation has to satisfy two standards: It has to make people fitter; It has to make people happier.Ray coined the phrase we repeat at Catalyst often: “Exercise until you’re happy.” It’s the base of the hierarchy he teaches students. He also teaches research skepticism: how to read and rank the value of “research.” Imagine a generation of people who believe what they read on Facebook: that’s what’s coming, except for the students in Ray’s classes.Timeline:1:33 – Ray Gowlett Introduction2:44 – The top ten really simple coaching habits every coach should adopt4:02 – The importance of having mentors and coaches throughout your life4:46 – Coaching Habit 1: Keeping your coaching cues to three or less9:26 – Coaching Habit 2: Learn about personality types to effectively adapt to clients11:03 – Personality tools to determine your personality type12:33 – Coaching Habit 3: Being a different coach for every person15:23 – Coaching Habit 4: Give clients what they want and not what you want17:25 – Coaching Habit 5: See the big picture for your business and clients19:58 – Coaching Habit 6: Eliminate arrogant coaching22:52 – Ridiculous and arrogant posts from CrossFit box owners23:35 – Coaching Habit 7: Be weary of the next big thing25:35 – Cyclical knowledge and trends within the fitness industry26:23 – Coaching Habit 8: Learning about understanding evidence and research29:49 – Coaching Habit 9: Sharpening the saw and being critical of new ideas31:38 – Coaching Habit 10: Understand all the different needs and positions of your clients33:20 – Understanding projection bias within your program35:41 – Coaching Habit 11: Be the voice your client wants to hear38:38 – The way in which you should talk to your clients39:46 – Coaching Habit 12: Bend don’t break principle41:26 – The many types of conjugated periodizat