Nonprofit Hub Radio

NonProfit Hub
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Jun 14, 2024 • 29min

Humanizing Your Message with Influencer Marketing

Send us Fan MailHas your social media content felt repetitive and robotic lately? Are you and your organization looking for a way to refresh your social media content and maximize your social media presence? Influencer marketing may be the refreshment that your social media pages need. Learn how to humanize your message by tapping into the potential of social media influencers who have audiences that are interested in your organization and its purpose! On this episode, host Meghan Speer sits down with Ryan Davis and Mel to discuss the world of influencer marketing and the doors it could open for your nonprofit organization.Ryan Davis has over twenty years experience in digital strategy for non-profit and advocacy organizations. He was the founding Social Media Director at Blue State and is the co-founder of People First. Ryan currently works with dozens of organizations across the country on influencer marketing.Mel is a content creator who creates traveling content across several social media platforms. She has worked with several nonprofits to raise awareness about environmental issues in an effort to protect the lands that she visits and loves. She has worked with People First on several campaigns. Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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Jun 7, 2024 • 31min

Avoiding Random Acts of Marketing

Send us Fan MailAre all of your marketing efforts worth the time and money you pour into them? How do you get the best results from your marketing campaigns and optimize the use of your resources? Learn how to break through the dead-ends of ineffective and unproductive marketing that does not benefit your organization and saps you of time and money that you could be using elsewhere. On this episode, host Meghan Speer sits down with Lindsay LaShall to discuss three of her courses that are available on the Nonprofit Hub website for you. These courses will teach you how to cut the deadweight on your marketing campaigns and spend your marketing resources more effectively through focused marketing practices and team management!Social Media Solution - https://nonprofithub.org/social-media-solution/Never Enough Time - https://nonprofithub.org/never-enough-time/Get More Done: Delegation Training - https://nonprofithub.org/get-more-done-course/Lindsay Dayton LaShell is the founder of Diamond + Branch Marketing Group, a digital marketing agency that provides strategy, content and analysis to women-owned and purpose-driven organizations. She’s passionate about using her powers and the internet as a force for good.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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May 31, 2024 • 28min

The Power of Stories: Motivating and Retaining Donors - Matt Hussey

Send us Fan MailWhat is the best way to convince someone to donate to your organization? How can you maintain relationships with donors to bring in more donations from them in the future? These questions are crucial to the success and long-term growth of organizations, and the answers are not always simple! On this episode, host Meghan Speer sits down with Matt Hussey to discuss strategies for persuading people to donate and maintaining long-term relationships with donors through the power of storytelling. Matthew Hussey is the Lead Strategist & Founder. Throughout his career, he has raised millions for charities across North America. He leads a growing team of fundraisers working to grow the direct response fundraising programs to create more “generosity experiences” for donors and organizations alike. Since starting Generosity X, he has been recognized as an award-winning entrepreneur (BC Business 30 under 30). His business has quickly become a recognizable marketing agency for charities looking to grow. Generosity X is on track to double the team in 2024.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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May 24, 2024 • 28min

Managing Multigenerational Teams - Kate Viana

Send us Fan MailOne of the biggest challenges a nonprofit leader can face is managing their team. When you have a diverse group of people from multiple generations who all come with their own unique communication styles, motivations, and life experiences, it can be tough to bridge those gaps. On today's episode, host Meghan Speer sits down with Kate Viana from Nontoxic Nonprofits to discuss everything leaders need to understand about these different generations and how to manage them effectively. Kate's odyssey in nonprofit communications and marketing spans over a decade, evolving from a dedicated volunteer and board member to a committed staff member. She ventured into contract and freelance work along the way, ultimately circling back as a full-time staff member and part-time consultant focused on remedying communication breakdowns and cultural toxicity, as well as providing high-quality, affordable marketing for small nonprofits. She has worked with dozens of nonprofit organizations and causes, from healthcare and tourism to child welfare and animal rescue. Kate is a NANOE Certified Nonprofit Consultant and holds a BA in International Studies, an MA in Global Communication, and a professional Certificate of Diversity, Equity, and Inclusion.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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May 17, 2024 • 31min

A Mission Statement Isn't Marketing - Wes Gay

Send us Fan MailCan your leadership, board, and key audiences rattle off your organization's mission statement? Maybe, but not likely. Can they each tell you what your organization is about? Probably, but based on their perspective you can get a wide variety of answers. This is why clarity and simplicity is so key when it comes to nonprofit marketing! On this episode, host Meghan Speer sits down with Wes Gay to talk about the importance of clarifying you marketing messages. A must-listen episode for anyone in marketing or development and a great one to share with your boards as well! Wes is the chief guide at Wayfinder, a StoryBrand certified agency. He is a TEDx speaker, a Forbes contributor, and a certified StoryBrand guide who helps brands use the power of story to create a clear and compelling message for their employees and customers.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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May 10, 2024 • 28min

What Makes Donors Tick, Click, and Give? - Moshe Hecht

Send us Fan MailWhat would happen to your fundraising strategy if you knew your donors beyond their names and addresses? What would happen if you could understand their passions, connections, and social circles? For many organizations, this would be a game changer in influencing how marketing dollars are spent and how messages are crafted. With the new options available to AI, this idea is now within easy reach and on this episode host Meghan Speer sits down with Moshe Hecht to talk about how AI can up your fundraising game.A philanthropic futurist and innovator, at the helm of Charidy.com Moshe built a global team and platform that helped 8,000+ organizations raise over 3 billion dollars in 8 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award (Nonprofit Pro) and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly, and eJewishPhilanthropy. Moshe also makes angel investments in technology that services the nonprofit and corporate giving markets.Moshe has worked with some of the world’s most prominent nonprofits such as the American Cancer Society and others, on revolutionizing their digital donation infrastructures.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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May 3, 2024 • 31min

Subscription Model Philanthropy - Dave Raley

Send us Fan MailIf the average person looked at their bank statement for the month, how many subscriptions do you think they would find? Between streaming services, delivery services, and apps, it's probably more than we realize! The subscription mindset has taken over our society and in today's episode host Meghan Speer sits down with Dave Raley to talk about how nonprofits can increase their recurring giving through it.As a consultant, speaker, writer, and founder of Imago Consulting, Dave Raley works with leaders who recognize the importance of innovation as a path to profitable growth. Over the past 20 years, Dave has worked with, spoken to, and inspired hundreds of nonprofits to grow, develop strategies, and launch new products and initiatives. He’s the author of The Wave Report, a weekly report on waves to watch – trends and lessons leaders can learn from and apply to their leadership. He’s also the co-founder and host of the Purpose & Profit Podcast – a show about the intersection of nonprofit causes and for-profit businesses.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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Apr 26, 2024 • 33min

Cultivating Donors by Adding Value

Send us Fan MailAnyone who works in fundraising dreams of a world where everyone automatically cares about and supports their mission without even having to be asked, but that is just not our reality. In our actual world, donors are people who have lives and jobs and responsibilities and even if they do want to support the mission, they don't want to be treated like an ATM machine. This is where the importance of providing value back to donors comes in. In today's episode Meghan Speer sits down with Brad Davies to discuss the importance of cultivating donor relationships where we give and don't just take. He has some practical advise for creating resources that showcase your mission but appeal to your audience that you won't want to miss!Brad developed and leads Salem Cultivate, which gives ministries access to the largest Christian audience online and deploys sophisticated fundraising practices to deliver new names and donors. Previously Brad was the Fundraiser in Chief of Hatch Fundraising. He was the project director of the Online Fundraising Scorecard which looked at the fundraising practices of over 400 national nonprofits and developed the Digital Fundraising Academy to equip fundraisers in this new digital age. He lives in Dallas Texas with his wife Katy, loves the art of pour-over coffee, and is frequently found chasing his children around while smoking meat in his backyard. Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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Apr 19, 2024 • 30min

The Importance of Knowing Your Team - Jon Sarles

Send us Fan MailThere are plenty of personality profile tests out there. From Meyers Briggs to the Enneagram to Strengths Finders to DISC, the list can go on and on. These tools can be a great way to get to know yourself better and a great tool for team building... if you actually use and learn from them! On today's episode, Meghan sits down with Jon Sarles to talk about the importance of emotional intelligence for leaders, the science behind why these tools help, and the growth an organization can have when the leader knows their team.Jon Sarles is the president of Elevated Learning, LLC, a professional learning consultancy. With more than twenty years of experience in the field of adult learning, Jon is an expert in applying adult learning methodology to simplify challenging concepts and enable a successful transfer of knowledge. Jon specializes in designing, creating, and implementing learning for the telecommunication industry, leadership and team development, and non-profit organizations.  When not in the classroom leading learning, Jon can also be found facilitating keynote addresses, designing learning experiences, and enabling the growth of others.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
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Apr 12, 2024 • 28min

Finding the Right CRM - Christine Robertson

Send us Fan MailWhen it comes to choosing  a system to manage donors, relationships, and donations effectively, and the results can be overwhelming! A quick Google search of "nonprofit CRM systems" will give you more options that you could have imagined, and each one sounds like it could be the answer to all of your development woes. It can be a dauting task to find the right one, but today's episode may help you do just that! Nonprofit Hub Radio podcast host Meghan Speer sits down with our guest Christine Robertson to look at questions everyone should ask themselves in the process. She has some great tips for picking the system just right for you! Christine Robertson has a strong non-profit CRM background with software experience at varying levels in the Raiser's Edge, Allegiance, eTapestry, Little Green Light, Virtuous, Altru, BB CRM and Bloomerang. With over eight years of experience as a Raiser's Edge consultant and work as a donor database administrator prior to that, Christine has worked with a wide range of non-profits across the verticals as well as around the world . She is also a seasoned speaker, having shared her expertise on monthly giving, data management, and other topics at various conferences, including bbcon 2017, bbcon 2018, and bbcon UK 2019. When she steps away from her computer, Christine enjoys exploring local parks, baking, and watching British murder mysteries with a good cup of tea.Support the showGet free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org

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