

Slow & Steady
Benedikt Deicke, Benedicte Raae, and Brian Rhea
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Episodes
Mentioned books

Apr 2, 2026 • 39min
Ending Chapters
Benedicte ends two big chapters. Benedikt shares how they did in Q1.Benedicte’s mother passed away after a decade-long battle with early onset Alzheimer’s. She looked back at some of the fun memories they had and shared that she’s planning a celebration of life gathering at a bar where her mom used to frequent. Benedicte also marked her last day Outseta, realizing that she won’t have enough brain space for two roles when things start ramping up at Whee. She looks forward to giving herself a slow April.Benedikt and the Userlist team reviewed their Q1 and while they got a lot done, they got a bit derailed from their original plans. He also took a week off from work but a database issue made it challenging to settle into vacation mode.

Mar 19, 2026 • 45min
Your Bot Names Say A Lot About You
Benedicte is happy despite everything. Benedikt tests their new serializer implementation.Even when life hasn’t been cooperating lately, Benedicte realized that she’s still grateful for a lot of things. At Whee, bike financing came through, they landed a 3-year grant for an IoT project, and AI will enable the team to tackle things they’ve been putting off.Benedikt spent a good chunk of the week deep in a new serializer implementation for Userlist. The full test suite was green for a while but it broke again in an effort to improve things overall. He also recorded two videos on array filtering and got more intentional with his social media posting.Mentioned on the show:Customer Bastien: your MCP server has a permission problemPostponeFrom Domain Authority to Entity Authority: 2026 Google Discover Update

Mar 5, 2026 • 55min
Let’s Check Back in 6 Months
Benedicte gives an energizing talk at the Oslo Claude Code Meetup. Benedikt uses AI to optimize their website.Despite getting a bit chaotic, Benedicte gave an energizing talk about Jean-Claw at the recent Oslo Claude Code Meetup last week. At Outseta, the team decided to lean into enabling AI operations.Benedikt optimized their website with the help of AI: adding more structured data, creating dedicated author pages, adding an “updated” date field, and more. And while he’s certain that a perfect Ahrefs health score is just a vanity metric, he’s taking that small win.Benedicte and Benedikt also talk about how AI speeds up experimentation, why they think good taste and experience matters these days, and more.Mentioned on the show:Is it Queen or AI?More and more social posts are drafted while interacting with AI agents

Feb 19, 2026 • 45min
In A Relationship With AI And It’s Complicated
They wrestle with AI-driven distractions and the struggle to finish new projects. They talk using AI as a conversational thinking partner and tools for mining past transcripts. They describe building personal voice skills and giving bots a persona. They debate moving apps off Heroku and practical migration strategies with AI help.

Feb 5, 2026 • 50min
AI Episode #2
Benedicte works on Jean-Claw. Benedikt is doing an MCP experiment.Benedicte is deep in an AI rabbit hole these days: reading, building, and testing with AI as much as she can. She almost bought a Mac Mini to test out her Claude Bot but instead pitched the idea for a talk happening on Feb 25th.Benedikt is doing an MCP experiment for Userlist. In the process, he realized that they might need a new way to manage their schema. The team has also shipped their webhook node behind a feature flag while they figure out the SSRF stuff.

Jan 22, 2026 • 50min
The AI Episode
Benedikt and Benedicte explore the transformative potential of AI in enhancing productivity. They discuss their plans for Userlist, including using AI to tackle tedious engineering tasks and improve code quality. Excitingly, Benedikt shares how a simple article led AI to generate a demo app in one go. The duo also highlights the importance of mindful AI usage, emphasizing the balance between automation and human interaction. Additionally, they delve into AI's role in reducing churn through documentation and internal cross-linking.

Jan 9, 2026 • 49min
Of Ferries and Flus
Benedicte and Benedikt tell us what they’ve been up to during the holidays and the first work week of 2026.

Dec 12, 2025 • 43min
The Forties
Benedikt turns a year older. Benedicte moves forward despite the curveballs.Benedikt took a week off work to celebrate his 40th birthday. He spent his birthday week with a few parties with family and friends, and seeing two concerts. On the work front, he and the team built a Snowflake integration. And with the ETL infrastructure now in place, this potentially opens doors for other integrations.Despite another major extended family upheaval, Benedicte carries on by going on morning walks and focusing on her projects. She recently shipped the new Framer plugin version, made demos, and is planning to get the documentation for the plugin.Benedikt and Benedicte talk about books, how fast the internet is breaking nowadays, and more.Mentioned on the show:Surrounded by Idiots – a book by Thomas EriksonAntifragile – a book by Nassim Nicholas TalebNonviolent Communication – a book by B. Marshall Rosenberg

Nov 13, 2025 • 48min
Proxy Measures
Benedicte and Benedikt talk about daily walks, measuring by proxy, and the challenges of recording short and succinct screencasts. At Userlist, Benedikt’s team launched a Posthog integration and new segment templates to improve onboarding. He’s also experimenting with recording different formats for the video challenge.Benedicte recovers from the flu and starts morning walks to boost focus. She is building Framer + Outseta demos that attract new users, exploring how designers use AI features in Framer and Webflow, and preparing to relaunch her “Let It Snow” script for the holidays.

Oct 30, 2025 • 45min
“Pretty emails” he says with joy
Benedikt and the team ship do mini launches for features. Benedicte officially enters the video challenge.Benedikt and the Userlist team are making progress on their Q4 plans, recently shipping new features through mini launches. They also started working on improvements for the message editor. And having recorded 3 videos these past weeks, Benedikt is currently leading the video challenge.Benedicte is thinking of making mini-SaaSes in Framer with Outseta that will showcase the tool’s functionalities. Inspired by last week’s recording, she officially joins the video challenge and plans to make them about Framer + Outseta.


