

Austin Next
Jason Scharf
Austin is building the new tech, cultural, and intellectual stack. The region is a living laboratory to answer a single question: How do you build a global innovation superpower?
Host Jason Scharf dissects innovation from the individual to the ecosystem. From the soundstage to the data center to the fab, we decode the mechanics of Austin's innovation ecosystem.
As Atoms, Bits, and Intelligence converge, we explore how Hard Tech scale, digital velocity, and creative density collide. This is an audit of the future. We map the physics of the flywheel so builders and investors can navigate the chaos.
Host Jason Scharf dissects innovation from the individual to the ecosystem. From the soundstage to the data center to the fab, we decode the mechanics of Austin's innovation ecosystem.
As Atoms, Bits, and Intelligence converge, we explore how Hard Tech scale, digital velocity, and creative density collide. This is an audit of the future. We map the physics of the flywheel so builders and investors can navigate the chaos.
Episodes
Mentioned books

Aug 24, 2021 • 37min
Research Speaks with Ross Devol CEO of Heartland Forward Foundation
We talk a lot about how Austin is transforming into the next great innovation powerhouse, but how do you define a growing innovation powerhouse. What do the academics say are the right ways to measure an ecosystem’s growth and how does Austin stack up. In this episode, we speak with Ross Devol, President and CEO of Heartland Forward. We talk about his latest research, where Austin ranks, and what trends are creating both headwinds and tailwinds for our community. Understanding the data helps us understand…What’s Next Austin?
-------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack

Aug 10, 2021 • 30min
Who's coming to the Austin Metro with Jason Ball
No innovation ecosystem exists in a silo and one of the significant growth drivers are the companies that are deciding to move here from other regions. Whether it is a satellite office or a new headquarters, these organizations have a big impact on the local community. In this episode, we talk with Jason Ball the President and CEO of the Round Rock Chamber on who is coming here, what is driving the transition, and the challenges they face once here. It’s the marriage of our home-grown enterprises with the continued inflow of new companies that sets the stage for…What’s Next Austin?
-------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack

Jul 27, 2021 • 26min
Austin Now with Marc Nathan
Episode 2: Interview with Marc Nathan Part of the evolution of Austin into the next great innovation powerhouse is the change in the types of companies that are being started here. The history of Austin is deeply connected to personal computers, enterprise software, and semiconductors. Today the next generation of companies are coming from CPG, consumer technology, life sciences, media tech, space, and more. We have a growing number of unicorns and “soonicrons.” Marc Nathan, a local player and reporter, on the startup ecosystem, walks us through who those companies are and how they are changing the landscape of what it means to be a startup in Austin. Understanding what is being built will help us answer…What’s Next Austin?
-------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack

Jul 13, 2021 • 36min
History of the Austin Ecosystem with John Butler
Before we can see what’s next for Austin, we have to know where we have been. To walk us through the history of the Austin innovation ecosystem, we interviewed John Sibley Butler from UT Austin. Professor Butler has been a part of the ecosystem for decades and sees the various waves of growth. Come listen for the history lesson that will help us answer…. What’s Next Austin?
-------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack


