The Business of Boutique Fitness

In this episode, you'll learn: How failure is the only thing that forces you to grow The importance of a strong positive mindset that allows you to accept your failures and move on The importance of adaptability How to minimize the effects of failure by knowing your customers The power of letting your business develop organically Knowing your customer and reaching out to them for feedback and receiving it every step of the way LINKS: http://www.lisekuecker.com/uncategorized/episode015/ www.DeepSpaceSparkle.com

In this episode, you'll learn: More about the loans process and why credit cards are not the best way to go What is a confused interest rate, and how interest rates work What is collateral and how does it work? The elements of a loan repayment schedule What is a pre-payment penalty? What are the types and elements of SBA loans? The pro and cons of leasing The differences between bank loans and private loans LINKS: http://www.lisekuecker.com/uncategorized/episode014/

In this episode, you'll learn: How my first hire was a gamble, but necessary for the overall growth of the company There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons A Schedule "A" is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire Setting an initial salary for a pre-determined period of time can help ensure if it's the right fit for both the company and the person hired Why employee retention needs to be a focus for the business to actually get ahead How employee motivation must be considered when determining which plan to use (it isn't always just about money)! LINKS: http://www.lisekuecker.com/uncategorized/episode013/

In this episode, you'll learn: The importance of safety nets The difference between being comfortable and being happy How to live a fully expressed life How exploring things that resonate with you will lead to your fully expressed life What failing fast really means Why you always need to keep innovating and breaking the mould The importance of giving yourself permission LINKS: http://www.lisekuecker.com/uncategorized/episode012/

In this episode, you'll learn: How to build a team and define your strategies Why hiring is necessary for the growth of your business What are the different stages of building your business and how each has ways of directly impacting your revenue What parts of your business can be outsourced Learn how and when adding to your direct team is necessary How to hire the right people The importance of leveraging other peoples' knowledge LINKS: http://www.lisekuecker.com/uncategorized/episode011/

In this episode, you'll learn: The definition and importance of "unpacking" after a launch Why it is important to follow up your launches with promos and webinars How to use customer feedback for things like copywriting, emails and encouragement How Q&A's can boost the traction of your launch Why it is important to test your Facebook ads and put equal value on images as well as copy Why up sells and bonuses are crucial Why having a support team is needed and why more time and money should go into this team Why it is important to have more than one backup plan when going into a major promotion LINKS: http://www.lisekuecker.com/uncategorized/episode010/

In this episode, you'll learn: How Jenna turned a $300 investment into a successful business for herself How to learn to leverage what you have in assets for your business The difference between being a business owner and an entrepreneur The importance of self-care when running a business Your business can be a direct reflection of your psychological state How to leverage your time and business to make so much more (and work so much less) The way to do business on your own terms LINKS: http://www.lisekuecker.com/uncategorized/episode009/

In this episode, you'll learn: How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic The difference between a blog and a journal, and how to properly use blog content How to re-market content (and why it is important to make an offer instead of branding)! The way to target people to go to specific pages on your website from the search query You can target people by how much time they spent on your website Writing a good offer will trigger your audience emotionally toward the end result The importance of testing your offers and providing new offers often LINKS: http://www.lisekuecker.com/uncategorized/episode008/

In this episode, you'll learn: How building a foundation for your business starts long before you open the doors to your first clients My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business? Why hiring a coach turned out to be an exceptional investment for me (and can be for you too) Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business When starting any business, you really need one core product that you will refine down to make exceptional There are three crucial steps to building an online course, including a massive "brain dump", creating a flow chart and beta testing the first version Why you need to be really cautious with who you're investing in when putting out cash early on There are 6 critical lessons I learned in doing my first webinars and beta test What key improvements I made when doing my first "real" launch, the results and still more lessons I learn to keep perfecting the launch process There is almost always money being left on the table when pricing product – be confident about your value Recognizing that you have individual audiences that need to be targeted differently will dramatically improve your results Just because something like evergreen webinars works for some people, doesn't mean it works for me (or you) LINKS: http://www.lisekuecker.com/uncategorized/episode007/

In this episode, you'll learn: How James started his very first business and then jumped into an online video training business (that evolved into different sectors) Why he had 3-4 years of slow growth before he could get a result What James struggled with the most as he was building other areas of his business and how it enables him to help people get results faster with their businesses What James noticed is the number one thing that people struggle with (hint - it really prevents business growth) What James advises entrepreneurs to focus on as they create their business LINKS: http://www.lisekuecker.com/uncategorized/episode006/