The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Aug 21, 2018 • 17min
245: Here's how one $8 Google Adword Click Led to $11,389 in sales {and how to replicate this in your studio}
In this episode you'll learn: How an $8 investment actually made over $30,000 in sales Why people say Google Ad words do not work for them Google Ad words is entirely results based - you only pay per click Is Facebook a bigger, better platform? Want a steady stream of leads? The time is now! What an expected budget can be LINKS: https://www.upwork.com/ http://www.fiverr.com/
Aug 16, 2018 • 1h 3min
244: {Best of} Meet Alex Crow, The Teacher Trainer Extraordinaire Whose Retreats, Training and Work Are Developing a New Generation of Yogis
In this episode you'll learn: Why Alex didn't agree to conform to a specific way of teaching when working under another brand How she was able to create what she believed yoga meant (and explain this to her clients) Ways that her teachings are solution based and honor the history of yoga The importance of fully knowing and understanding one teaching before moving on and exploring others Why Alex choses to be the change that she is demanding Why it is that "marketing" is a word people do not like to use in the yoga world Transparency is key! LINKS: https://yogaphysics.com/yp/
Aug 14, 2018 • 39min
243: {Best of} Your Studio's Ads Need Copy….Here's How You Write It
In this episode you'll learn: Why copy is key! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can help you write copy What a "hero's journey" is and how it applies to you LINKS: www.rev.com
Aug 9, 2018 • 43min
242: {Best of } Meet Michelle Long, Creator of The Practice and Founder of Bloom Retreat, A Holistic Women's Healing Center That's Building Sisterhood, Strength and Solidarity
In this episode you'll learn: How Michelle's vision actually came from her own struggles How and why she went against the advice of others when opening her business The way Michelle attracts the right employees Why women can have a hard time showing up for themselves We can't love ourselves until this happens… LINKS: http://www.thepracticeforwomen.com/
Aug 7, 2018 • 36min
241: {Best of} You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission.
In this episode you'll learn: What does asking for permission mean and why is it important? Why we could be giving away too much info… Why building the relationship is the most important (and number one step) in sales Why you shouldn't consider yourself a "sales person"! The importance of the intake process Ways to establish trust with prospective clients and show your value
Aug 2, 2018 • 55min
240: {Best of} Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients
Things you will learn in this episode: How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways Why they introduced kundalini yoga to the public The strategy they used in starting their teacher training without having a brick and mortar What challenges they went through that ultimately made them feel like they had to start over There are no rules when building your business Culture and community start from the top down What is intentional intake and how it changed Urban Yoga Chicago LINKS: http://www.urbanyogachicago.org/ https://www.facebook.com/urbanyogachicago/ https://www.instagram.com/urbanyogachicago/
Jul 31, 2018 • 43min
239: {Best of} How do I finance my startup, launch, renovation, move, or other way to better my business?
In this episode you'll learn: More about the loans process and why credit cards are not the best way to go What is a confused interest rate, and how interest rates work What is collateral and how does it work? The elements of a loan repayment schedule What is a pre-payment penalty The types and elements of SBA loans The pro and cons of leasing What differences exist between bank loans and private loans
Jul 26, 2018 • 54min
238: {Best of} Meet Emily Hudson, whose Pilates and Gyrotonic Studio Has Seen Double the Growth in this Last Year Thanks To Some Savvy Moves
In this episode you'll learn: What is Gyrotonic and Gyrokinesis The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town One of the greatest lessons I have learned from Emily and her journey Why starting small was crucial to Emily as a teacher and in her business Why it was important for Emily to focus on being a great teacher first When introducing changes, mass email creates mass hysteria… LINKS: http://www.injoymovementstudio.com/ https://www.facebook.com/InJoy-Movement-Studio-702153409891533/
Jul 24, 2018 • 30min
237: {Best of} A Low Cost Competitor is Killing Me…What Do I Do? {Part 2}
In this episode you'll learn: The difference between yelling to the masses and whispering to your ideal client How to design a luxury opt-in! What is a nurtured email sequence (and how I execute it)?
Jul 19, 2018 • 53min
236: {Best of} Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga
In this episode you'll learn: How Alyssa's side hustle developed into the successful practice it is today What is "Yoga Therapy" The difference between a Yoga therapist in a private setting versus one operating from a hospital How she made the shift into a bigger model Why Alyssa wanted to create the "one-stop shop" idea Her tips and strategies when it comes to hiring the right way LINKS: https://www.embarqueyoga.com http://www.mightylotus.org/
