

Big Picture Medicine
Mustafa Sultan, MD
The health entrepreneurship podcast — focusing on big picture stuff.
Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show.
Get in touch: pod@musty.io
Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show.
Get in touch: pod@musty.io
Episodes
Mentioned books

Mar 3, 2023 • 44min
🔥 News: David Sinclair's New Startup, Transhumanist Gene Editing to Sleep Less and ChatGPT for Drug Development
0:00 Intro
1:09 David Sinclair's New Startup
11:25 ChatGPT for Drug Development
28:32 Transhumanist Gene Editing to Sleep Less
37:38 Banter/Audience Feedback
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Feb 22, 2023 • 47min
#113 Mental Models for Health Entrepreneurship — Dr Ignacio Medrano (CEO Savana)
Dr Ignacio Medrano is the Founder of Savana (raised $44M dollars with over 100 employees). They use AI to unlock all the value out of clinical records and produce real world evidence.
0:00 Intro
0:34 Ignacio's story
1:30 Learnings from Neurology -> Entrepreneurship
3:27 How to build good health products/services
5:03 Downsides of being a doctor in health entrepreneurship
7:21 Just in case vs just in time learning
9:14 Perils of perfectionism in healthcare
12:34 Do you need to be a d**k to be a good leader?
14:27 Dunbar's number — leading bigger organisations
17:52 Differences in operating in Europe
20:12 Diagnostic medical AI is a waste of time
23:15 SWOT analysis of Savana
26:07 Threats to Savana — LLMs?
29:22 Being eccentric as a competitive advantage
31:09 Becoming a better speaker/storyteller
34:02 Declining Royal Academy of Sciences invite
36:24 Arrogance as a competitive advantage
38:48 Tribes — exclusion criteria importance
40:27 Billion $ Health Idea
41:38 Not watching TV as a competitive advantage
46:40 Outro
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Feb 13, 2023 • 37min
#112 Yelp for Doctors — Dr Stephanie Eltz (CEO Doctify)
Dr Stephanie Eltz is a Trauma Surgeon and CEO and Co-founder of Doctify, which is basically Yelp/Trustpilot for Doctors. They’ve raised >£22M dollar in funding to date.
0:00 Intro
0:41 Story
2:34 Motivations
3:47 Building Doctify
8:25 Why do you have grit? Early childhood
9:21 Are patient reviews good measures of a doctor?
13:53 There is no growth hack
16:34 How to stop reviews becoming a cesspit
19:48 Monetising
21:15 It's all about the destination
22:46 Happiness as a founder
24:31 Are you full of sh*t?
26:48 First become a King, then a Philosopher
28:10 Leadership and MBTI 29:28 Habits
30:20 Insecurity and immigrant hustle
33:16 Hustling
35:00 You don't need to network
36:17 Outro
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Feb 9, 2023 • 1h 10min
#111 Raising $139M, Biotech, Introversion and Happiness — Jason Foster (CEO Ori Biotech)
Jason Foster is the CEO of Ori Biotech; a cell and gene therapy company who have raised $139M in funding. He also sits on the boards of companies like GripAble, Credentially, and Auxita — and is an active angel investor.
0:00 Intro
0:34 Jason's story
5:31 What was your goal?
6:39 When did you make it?
8:31 Taking calculated risks in life
10:48 Creating value vs chasing $$
12:15 When should you say no?
16:39 How to coach people
20:53 How to find a coach?
23:37 How to do cold outreach
27:16 Being a marketer and making it in biotech
31:54 Introversion vs extroversion as a CEO/founder
35:37 How to build professional relationships, Neurolinguistic Programming
37:54 The founders first zeitgeist
42:05 Managing your ego
45:07 Disagreeable givers
45:39 Why do media?
46:29 Jason's grand theory
51:59 Why are health/life sciences/biotech unique markets?
55:28 Billion dollar health idea 1
59:57 Billion dollar health idea 2
1:04:00 Money and happiness
1:07:50 Habits that have helped Jason
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Feb 4, 2023 • 30min
🔥 News: Bryan Johnson's Blueprint, Spotify Enters Health and VitaDAO Raises $4M
Dr Adam Bataineh is a Longevity Doctor and Founder of Span Health (acquired by EightSleep).
0:00 Intro
0:15 Bryan Johnson's Blueprint Program
12:32 Spotify's Daniel Ek Enters Healthcare
22:27 VitaDAO Raises $4.1 (from Pfizer, Balaji Srinivasan...)

Jan 28, 2023 • 41min
#110 Networking, BioSecurity and Generative AI — Morgan Cheatham (VP Bessemer Ventures)
Morgan Cheatham is Vice President at Bessemer Ventures and an MD Student at Brown. He was Forbes30u30 for Venture Capital.
Morgan is a super smart guy who has lots of interesting theses and billion dollar ideas in health and life sciences, including ones in generative AI and biosecurity.
We also spend lot of time talking about relationship-building, networking and using the content game to make it in health.
0:00 Intro
0:31 Relationship building
1:54 What you can offer people
3:33 Having strong beliefs as a competitive advantage
4:02 How to develop unique theses in health
6:56 How to avoid just following trends and have original ideas
10:09 How to network
13:15 How to use content as a USP in health
19:58 Is content-creation for charlatans?
21:54 Predictions in health: Generative AI + BioSecurity
27:19 BioSecurity Idea
29:27 Billion $ Health Ideas
31:43 Generative AI in healthcare
34:11 Book recommendations
37:06 Habits
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Jan 26, 2023 • 40min
🔥 News: David Sinclair's New Paper, Amazon RxPass, Decline in Disruptive Science and Metformin is the New Birth Control — With Dr Adam Bataineh
Dr Adam Bataineh is a Longevity Doctor and Founder of Span Health (acquired by EightSleep). We discuss:
0:00 David Sinclair's New Ageing Paper — Legit?
15:52 Amazon RxPass — All Hype?
23:37 Metformin is San Francisco's New Birth Control
30:58 Decline in Disruptive Science — Why?
Links
David Sinclair's Paper: https://www.cell.com/cell/fulltext/S0092-8674(22)01570-7
Nature Decline in Disruptive Science Paper: https://www.nature.com/articles/s41586-022-05543-x

Dec 23, 2022 • 1h 2min
#109 Billion $ Health Ideas w/ Dr Chris Lovejoy: Generative AI, DTC Weight Loss + Cross Border Care
New series. We brainstorm billion $ health ideas.
Dr Chris Lovejoy is a Cambridge-trained Medical Doctor, Startup Founder and Data Scientist specialising in medical AI and health informatics. He has an IQ of between 4000–5000. Find out what he's working on at www.chrislovejoy.me.
0:00 Intro
0:10 Generative AI
28:55 DTC Weight Loss Clinics
45:27 Cross Border Care
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Dec 1, 2022 • 27min
#108 Why I've Got More Employees than WhatsApp — Dr Anas Nader (CEO Patchwork Health)
Dr Anas Nader is the CEO and Co-founder of Patchwork Health; an end-to-end workforce solution which helps health systems tackle the staffing crisis. They have raised over $30M.
0:00 Intro
0:29 Why Anas has more employees than WhatsApp
9:24 How to get your product into healthcare providers
12:38 Business opportunities in health-tech
15:22 Habits that have helped Anas
17:11 Similarities between surgical decision-making and startups
18:21 Resource recommendations
22:10 Why you need an executive coach
We talk about why the patchwork team is bigger than WhatsApp’s, how to get your product into healthcare systems and key decision making frameworks Anas has learned.
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Nov 25, 2022 • 32min
#107 Fertility-Tech, Cake or Death and Storytelling — Tess Cosad (Co-founder Béa Fertility)
Tess Cosad is the Co-founder and CEO of Béa Fertility; who have raised £2.2M in an effort to democratise access to safe and affordable fertility treatment.
0:00 Intro
1:15 Lessons from PR to healthtech
2:25 Storytelling
5:29 What do others get wrong?
6:54 Does PR add value to the world?
8:01 Béa Fertility origin story
10:16 Advice on relationship-building
11:13 Getting better at pitching
12:15 Future of Béa Fertility
16:28 Benefits of at home clinical care
19:08 Do we need more babies?
20:44 China/Japan
21:57 Moore's Law in Fertility
25:17 Opportunities in fertility tech
27:23 Habits that have helped Tess
30:23 Book recommendations
31:27 Being bold
Specifically, Béa deliver kit to carry out one cycle of intracervical insemination straight to the user’s door. She was previously in the Public Relations world, as Managing Director of Emberson Ventures and we talk about lessons healthtech startups can learn from the PR world.
We also talk about how she’s built Bea, crucial leadership advice she’s received from her mentors and big opportunities in the fertility market.
I hope you enjoy.
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io


