Insights, Marketing & Data: Secrets of Success from Industry Leaders
Henry Piney
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Episodes
Mentioned books
Sep 6, 2022 • 43min
THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
Send us Fan MailWhat are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers.Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:Elliott's commitment to Eurovision!His role at The Lego GroupResearching family audiencesDifferences between countriesCommonalities & differences between research in toys, video games & moviesHow the metaverse may come into playAdvice for young researchersHow agencies should pitchWhat the industry can do to encourage diversity & representationAs well as book recommendations1984 by George OrwellKLARA AND THE SUN by Kazuo IshiguroAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com
Aug 30, 2022 • 43min
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.
Send us Fan MailThe evolution of the sampling/ panels business and Michael's entrepreneurial journeyBrought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:How Michael has one well-behaved dogPathway through the industryThe evolution of panels and panel economicsRaising moneyAdvice for early stage businessesBalance between growth rate and ebitdaProduct development & sales approachThe relentless pursuit of data qualityWorking from home vs the officeAs well as Michael's book recommendation: NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION by Reed Hastings and Erin MeyerAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com
Aug 24, 2022 • 41min
FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.
Send us Fan MailUnderstanding the research process bringing great movies to new audiences.Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:David's secret life at college (he may have to kill you)Pathway into the industry & current roleHow the greenlight process worksUse of test screenings and working with film-makersCreative strategy & testingTracking & in-flight marketing optimizationTheatrical release, PVOD & StreamingAs well as David’s forthcoming film recommendations, check them out (in cinemas first!):TAR https://www.imdb.com/title/tt14444726/HONK FOR JESUS, SAVE YOUR SOULhttps://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0ARMAGEDDON TIMEhttps://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0SPOILER ALERT: THE HERO DIEShttps://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com
Jul 15, 2022 • 36min
ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.
Send us Fan MailDigging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/In this episode we cover:How to say Adidas properly! Clue: you get a choiceRelative benefits of dashboard and SaaS What makes agencies stand outMistakes agencies should avoidAdidas's product development lifecycle and use of multiple data streamsEncouraging sustainability & environmental responsibilityLearnings from Annie's career and tips for the futureAs well as Annie’s book recommendations, check them out:The Right It by Albert Savoia, former Director of Engineering and Innovation Agitator at GooglePositive Intelligence by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the worldThe Chimp Paradox by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sportAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com
