Insights, Marketing & Data: Secrets of Success from Industry Leaders

Send us Fan MailEver wondered how research and measurement works in the world of Connected TV? How the world of advertising has evolved over the years? Are you curious about journey to lead tech and analytics at a major research and analytics firm?   Then tune into the conversation with Tom Weiss,  CTO and Chief Data Scientist at MarketCast, who turned his childhood fascination with computers into a remarkable career, spanning from software developer to project manager launching mobile phone networks and finally landing in the world of data science and advertising.Tom's journey is not just about the job titles, it's about the evolution of an industry through the eyes of an insider. He takes us back to the dot-com era, sharing challenges, learnings, and how he honed his skills for quick scaling and managing in a larger corporate setting like T-Mobile. As we move through the discussion, Tom deep-dives into his current role in the world of advertising and data integration. He untangles the complexities of capturing and measuring advertising impact, and the shifting paradigm from linear TV to connected TV, driven by changing consumer behaviour. Tom also explains the role of Automatic Content Recognition (ACR) data, integration of survey with first-party data with non-survey datasets, his view on the disruptive potential - but also the limitations - of AI in creative development. Tom's book recommendation:SMALL IS BEAUTIFUL -  E.F. SchumacherAll episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us Fan MailWhat if you could run a conjoint study in a matter of hours rather than weeks?  How would then take that initial breakthrough and scale to a global business working with the likes of Pepsi, OMD and T-Mobile with  repeat, contracted revenue and long term relationships?   Enter Peter Aschmoneit, co-founder and CEO of Quantilope,  the consumer intelligence company that's shaking up the industry. An accomplished CEO, CMO, and board advisor with a rich history in global food companies like Unilever and Danone, Peter brings his unique blend of expertise to the table as we pull back the curtain on Peter and Quantilope's journey so far, including: -  Moving from client to agency side-  How tangible values help company's scale-  Whether consumer insight companies can really be a VC proposition- Shaking up the world of brand tracking- The important of financial transparency- How Quantilope implements a SaaS based approach- Using AI as your co-pilot- How to manage work-life balanceAs well as Peter's book recommendations:HOW BRANDS GROW: WHAT MARKETERS DON'T KNOW - Byron SharpBETTER BRAND HEALTH - Jenni RomaniukOBVIOUSLY AWESOME - April DunfordAll episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us Fan MailI'm delighted to be able to share the FutureView interview with Joaquim Bretcha, Director General of ESOMAR. Ass the leader of the global trade organization for the insights industry, Joaquim brings a  unique and deeply tenured viewpoint from major organisations on the client side such as Carrefour, to building out Netquest and several roles with ESOMAR. Among other topics, we address the hurdles traditional survey methods face in the realm of customer experience and user experience; key factors for success in the industry;  and  we explore the  sometimes contentious  relationship between research agencies and consultants.Joaquim also explains ESOMAR's goals and the importance of the organisation's history, as well as the practical steps around lobbying organisations such as the EU to protect and grow the industry. And - of course - we have the occasional digression into things your probably didn't know about Joaquim....All episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Guest Avinash Kaushik, former Google analytics evangelist and author, discusses creative testing in marketing, balancing creativity & analytics, Croud's future, leadership qualities, book recommendations, and the importance of feedback for growth.

Send us Fan Mail The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - improving ROI through high quality creative testing. Find out more at HumanMadeMachine.comDelighted to have on Avinash Kaushik, an OG of the marketing analytics world, author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there) and now CSO at Croud.  He's also a fantastic interviewee.....so much so that we've split this interview into two so we don't have cut out too many of Avinash's wise words. Among other topics we cover in Part 1 are...- Why you don't need TV in your life-  Eat pies...just don't chart them-  The sins of data visualisation-   Marketing principles that have stood the test of time-  The importance of incrementality not attribution-  Moving analytics from data hunting to cordon bleu-  Introducing data democracy at Google and 'win while you spend'https://www.kaushik.net/avinash/https://www.amazon.co.uk/Web-Analytics-2-0-Accountability-Centricity-ebook/dp/B0032ZD0IE/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= All episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us Fan MailThe FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Human Made Machine. To find how to boost your marketing ROI though fast, high quality creative testing visit HumanMadeMachine.com Delighted to have on Jessica DeVlieger, the CEO of C Space.  Jessica shares her experiences and learnings from working on the Oprah show, to then joining C Space and progressing to become the global CEO. Among other areas, we cover.... The importance of growing up on a farmWorking with OprahProgressing through C SpaceMaking business more humanWorking with clients to find the answerHow to build effective sales & marketing departmentsThe relationship economyLessons from Apple, Nokia and NikeHow to implement successful diversity programmesMatching high performance and empathyAnd Jessica's book recommendation:HAMNET - Maggie O'FarrellAll episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us Fan MailDelighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT.  https://prompt.mba/products/prompt-ebook David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics process.  And if that's not enough.... find out how data & insights have helped guide the careers of artists like  David Guetta and Tine Tempah. Among other areas, we cover.... What makes a good segmentation?Using insights in the music businessThe importance of process and Phase Zero planningIs ChatGPT going to put researchers out of a job? The key learning rungs for effective use of ChatGPT in the insights processHow to get the most out of prompts and enhancing proposalsWeakness of ChatGPTPractical resources for researchersAnd David's  book recommendations:HOW MINDS CHANGE - David McRaneyAll episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us Fan MailThe FutureView podcast is published in conjunction with InsightPlatforms.comPart  2 with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... How Donald Trump uses behavioural scienceWhy Greta Thunberg will become less influentialThe importance of risk in communicating your messageHow to position for a pay riseEmotional vs rational benefitsHow the EPL could benefit from variance effectAnd Phill's book recommendations:THE CHOICE FACTORY - Richard ShottonINFLUENCE - Robert ChaldiniWAR DOCTOR - David Knox  All episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us Fan MailThe FutureView podcast is published in conjunction with InsightPlatforms.comPart  1 of a two-parter with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Among other areas, we cover.... Phill's proclivity for 'running backwards'How I am unintentionally using behavioural scienceHow the likes of Amazon, De Beers, Snickers and the UK government use nudge theoryAds that have changed the worldRecommendations for marketersHow nudge theory fits with broader strategy All episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com

Send us Fan MailThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...Among other areas, we cover.... Developing LIV's broadcast propositionEvaluating effectiveness for sponsorsLaunching an insurgent brandEncouraging participation in golfUnderstanding event experienceMelding data sourcesAdvice for agenciesRoss's best and worst qualities! And Ross's book recommendations:POM POM GETS THE GRUMPS - Sophy HennTHE SMART BRANDING BOOK - Dan WhiteAll episodes available at  https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to futureviewpod@gmail.com