WTF Gym Talk

Looking at how I think of my own content evolution within WTF, I'm going to share some insights regarding how you need to be thinking about your content for your microgym. 

And I know how to do it....listen up. 

I can't scream this loud enough - the majority of you who are not "successful" are suffering because of your inability to apply basic math to your business.  On this episode, I'm going to try to help alleviate that problem and shift your thought process around numbers in your business. 

As many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym and rebranded it as Urban MVMNT. The goal was simple, take the played-out CrossFit model and make it better.  We improved the fitness offering, got rid of the intimidating stereotypes and redefined the client experience for a microgym. Slap on some amazing branding and marketing and we have a fucking monster on our hands...and I couldn't be more proud of it. And soon enough, you might be able to join this MVMNT.  Stay tuned. 

In part four of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on COLLECTING monies from your customers, productivity from your employees and efficiency from your systems (workflow).   Want to level up your education as a business owner in this industry? Interested in working smart, not harder? Then enroll in Microgym University - the first online business school for microgym owners. 

I first had the pleasure of meeting Miranda + her husband Julian back in 2019 at the Iron+Mortar Summit in Portland, OR.   They delivered a keynote that I was completely intrigued by regarding the growth of their online programming model, Street Parking . And then after a recent episode of the WTF Gym Talk SHOW, where I analyzed their business model, I decided to reach out for an interview so I could get the full story and learn how they've grown this entity to a customer base of 30,000. Enjoy! 

In this episode of How I Broke This, California microgym owner, Forrest Jung, come on the show to discuss getting in bed with the wrong business partners, tanking a $2 million dollar project, microdosing mushrooms and dealing with a shitty personal relationship caused him to fuck up, big time. Thank you to Forrest for having the courage to share his missteps and really excite me about using mushrooms recreationally. 

I first interviewed Olivia Young, founder of Box+Flow, back in 2018...back before COVID-mania...back before she had opened her brand new location...back before her brand had really hit full stride and ready to scale. So I decided to catch up with this amazing female entrepreneur and learn how she's managed to stay afloat in the NYC marketplace (which has been hit the hardest with studio closures) and learn about her license model that she will be using to scale the brand.  Want to learn more about Box+Flow?  Check them out here. 

On this episode of Branding With Boris, we walk you guys through how we would approach branding + marketing if we were super budget focused, needed to get our branding assets in order and wanted to start organic or paid advertising. Also, we'll discuss how to ensure that your brand is being felt at-home with your digital fitness service. Interested in working with Boris?  Make sure to checkout www.metconcreative.au 

I asked my good colleague, Brandon Cullen (co-founder of MADabolic) to come the podcast to discuss the past year for his business. They've been busy over at MADabolic HQ.. - signed a deal with ZGrowth Group to accelerate their franchise model to 200 units within 5 years - evolved their flagship location's GM into an ownership role within the company - their strong opinion on where digital services fit within the brick + mortar scene ...and more Interested in learning more about MADabolic?  Check them out here.