WTF Gym Talk

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business:  COLLECTING MONIES, EFFICIENCY + PRODUCTIVITY.   We discuss the operational side of setting up draft dates, ACH vs. credit cards, handling failed payments, etc.   Additionally we dive into how we collect efficiency from our systems and productivity from our employees.   If you like what you're hearing and would be interested in learning how you can bring an Urban MVMNT location to your city, please check out the link below! https://www.urbanmvmnt.com/licensing

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.   While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com 

Enchanted Ninja Clubhouse of Glory and Dreams. Yes, that's what Mark Fisher decided to call his facility, instead of gym or studio, which are used by everybody. Mark is one of the great branding + marketing minds in the fitness industry that has actually proven his merit through the success of his business that had ~900 in-person Ninjas (their term instead of "member") and now is currently on a path to have 2,000 online "Ninjas" as they pivot in a COVID world.  If you like branding + marketing in the microgym space, then you'll love my conversation with Mark.  https://markfisherfitness.com/

On this episode of Branding With Boris, we break out a brand new show format that we will be sticking to that we think you're going to love. We dive into a non-profit microgym who is creating amazing brand currency in their market, a look at Match.com's amazing marketing play, how to incorporate humor into your promotions and more. If you're in need of brand design work and want to work with the best, head over to metconcreative.com.au where my man Boris does incredible work to bring your brand to life. 

Another episode of Jammin' With Joe where we hit on some of the more relevant topics in our world today - capital building under riot, Joe's predictions on Peloton purchasing Precor, big tech integrating into the fitness space and more.  If your microgym is in need a clean, simple and free solution to get digital content into your member's hands - then you need to check out Studio. https://www.flexx.co/studio-by-flexx

Bruce Williams is a well known fitness-based photographer in the Charlotte, NC area. His work has been all over the CrossFit + microgym scene for years now and we finally caught up to jam on all things photography/videography related. So if you're into hearing two creatives talk gear, business and media - you'll enjoy this.  www.bawphoto.net 

DJ Hillier recently interviewed me on his podcast.  Nothing out of the ordinary for me.   But when I did my homework on him and his show, The Mi-Fit Podcast, I was very impressed.  His guest list was phenomenal and his interview style was authentic. At the end of my interview on his show, I invited him on mine to share the behind the scenes of starting a successful podcast, moneitizing your show and content creation in general. Enjoy. https://www.djhillier.com/podcast

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology. If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to deuce@wtfgymtalk.com and we'd love to jam!

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology. If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to deuce@wtfgymtalk.com and we'd love to jam! 

2020 was year that made it difficult enough for established, successful microgyms to survive...but to invest and startup a franchise location is a whole different challenge.⁠ ⁠ Sure, franchises have the added benefit of providing you guidance, proven system and business support...but no one in the fitness industry fully understood how the pandemic would challenge our business model.⁠ ⁠ However, Cindy Bickman braved the storm and continued moving forward as she opened the first Row House location within Charlotte, North Carolina.  ⁠ ⁠ We sat down and discussed the challenges she faced and talked about the Row House franchise model at length.⁠ Check out rowhouse.com for more details about this awesome brand.