WTF Gym Talk

Andrew Charlesworth is well known in the CrossFit world - he's an instructor for CrossFit home office, owns his own CrossFit affiliate, and has been a die-hard follower of the brand for years.  While we've never met in-person, I consider him a colleague and always love talking shop with this guy. He came on the podcast with a challenge - how would I open a CrossFit gym today, from scratch? Grab the full video version on YouTube and Spotify! 

Chris Howell has had an untraditional trajectory in the fitness industry, one that resulted in him opening up a boutique advisory shop for fitness companies.  While their scope of work was broad in the beginning, they've really narrowed down their approach to helping gyms design their space and get outfitted with the most unique equipment possible.  Check out their work and get in touch at https://www.spxfit.com/

If you need more bodies coming through your door, make sure you have this checklist completed. 

Disclaimer:  CrossFit the methodology doesn't need saving.  CrossFit the sport doesn't need saving.   But CrossFit, the service delivery in the commercial market, is in need of saving...immediately. 

A rant about some of the fuckery that we see in the average microgym (and especially CrossFit affiliates) and how I view it now, versus when I didn't know any better back in the day. Hindsight is 20/20...but there's a lot of shit that we can get rid of, like right meow. 

If you're a microgym owner, you'll inevitably have to raise your prices. This can be quite a stressful process and historically, it's something we see owners due every few years. I've got a better way.  No price raise letters.  No stress. 

Earlier this year I created several pieces of content regarding my belief that the 'Hybrid Gym' model (Open Gym + Group Class) was going to see serious growth over the next 5 years. Many of you have reached out to discuss this opportunity, but I warn you...don't do this.

Want to know the number one reason that microgyms have to throw in the towel? Money. They simply didn't have enough when they started. They grew too slow and were not able to acquire the HR resources needed to take them to the next level. Here's my take on this and what you can (or maybe can't) do about it.

If I were to give up my two workouts a day, consulting 40 hours a month and traveling around the country creating content - which I probably won't do anytime soon - this is the model I'd go with.

On this episode of Branding With Boris, we celebrate his 5 year anniversary of being in business and discuss the many lessons and failures he's learned along the way. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life. www.metconcreative.com.au