WTF Gym Talk

The one revenue stream most gyms are not talking about - rent roll. Having a tenant or leasing out space is probably more of a possibility than you think.

I drop in to as many gyms as I can when I travel. Not cause I really care about improving my fitness, but because I like seeing how we are all doing our thing. Here are some of the things I’ve seen in my visits that I hope none of you guys are guilty of...and if so, no worries - good news is you have the power to change it.

Here’s my thoughts on something...stop writing blogs and making fitness videos to attract clients. Stop doing what everyone else is doing...give something like this a try instead

I’m obviously a fan of the PT first method for on-boarding new clients, but there’s another reason I think it’s so beneficial - coaching development.

Don’t treat your gym like an All You Can Eat Buffet. Listen, take my advice and start coming at your clients with an A La Carte menu.

I’ve got a favor to ask - please reconsider your worth and what you’re asking in return from your customer.

So an Instagram video that Blue Ridge CF posted got some serious blowback within the past 12 hours and thought I’d comment on it. Here’s the link if you’re unaware http://wlos.com/news/local/gym-owner-apologizes-after-controversial-instagram-video

How are you communicating with your prospects before meeting them face-to-face? Most of us are using some combination (hopefully) Of email, text message and video message, phone call, Facebook, etc. Here’s the rundown as to how I recommend you conduct these touchpoints with your prospect before ever meeting them in person.

Developing your coaches is quite broad topic but I try to break down my favorite practices in creating a team of coaches that truly represent your brand and that you’re proud to leave your clients in their hands.

Here’s why I have the permission to give the advice I do...