WTF Gym Talk

I'm obsessed with the concept of creating rituals in your business and for the group fitness industry - in your classes. Take 10 min out of your day to get a better idea as to how you can start using rituals to create a consistent CX, different naming conventions to distinguish your offering and how the combination of the two allow you to stand apart.

In a sea of microgyms looking to differentiate themselves - many are turning to rebranding efforts, adding in new features and services and including more technology into their training. With the rise of Orangetheory Fitness, heart rate monitor technology has made it's way from the exercise phys. lab class to prime time once again. Does adding this piece of tech help your gym gain an advantage in the market?

In order to give you guys some context as to where my experience comes from, where my background and mindset comes from...I summarized my journey that has lead me through the fitness spectrum to where I sit today. Hopefully this will give you some context as to where some of my thoughts on the fitness industry come from...

Not many players in the supplement industry that I respect, but this guy is the exception to that. I really don't give a shit if you order his product, but def. learn from the wisdom that he brings to the table in terms of retail, selling any product and organizing the the tug of war between supply & demand.

How much thought do you give to the actual appearance & design of your business? Do you take time to research retail design and figure out how the apparel should hang, look, cost, interact with customers, etc. Your bathrooms, are they there for necessity or to create an experience? Yes...taking a piss in the gym is an experience. It's either gross AF or surprising clean, fresh and impressive. Bottom line: much of what you offer is a commodity...what can you do to make yourself stand out compared to your competitors?

One too many emails & DMs asking me to recreate another client's success prompted this one. A great biz coach who has had great success with a certain client, can't guarantee you the same success. You are the X factor. You are the independent variable. Everyone is looking for a button to be able to push to make the leads pour in, to fix their staffing issue, to give them all the marketing answers. That's not how this works my friends.

A quick tactic that I use in sales training with my gym owners and I have them utilize during their consultations. If you want more of this - get signed up for Spring Training 2018. wtfgymtalk.com/springtraining

Too much caffeine plus I listened to an entire Logic album and I just decided to turn on the recorder and jam on the daily struggles we experience as gym owners, but that it's all part of the game, and if you want to play you have to be ready to take this shit on every.damn.day.

Another early morning rant where I use the success of companies like Silk & NETFLIX to tell a very important story for any business owner - you have to be unique in order to standout in the marketplace.

What are the consistent practices of your business? Does your company utilize a reliable, enduring set of lexicon, rituals and business flow that creates a consistent customer experience? If you don't know EXACTLY how and why a client has an amazing experience, it means you can re-create it. And if you can't figure out how to re-create it...it won't be long till someone moves into town that has it figured out.