Cubicle to CEO

Ellen Yin
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Jun 11, 2025 • 36min

Bonus: How To Protect Your Business Before, During, and After Divorce

Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends? Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception. Inside, she breaks down: How your state’s laws can directly impact what you walk away with Pre-nup perspective shifts Proactive steps to protect your business before, during, and after divorce If you're a founder, partner, or solo entrepreneur — this episode could save you more than just money. Connect with Alicia: https://difiadvisory.com Alicia's blog: https://difiadvisory.com/blog/ https://www.facebook.com/DiFiAdvisory/ https://linkedin.com/company/difiadvisory IG: @DiFiAdvisory Ellen's pre-nup episode: https://open.spotify.com/episode/72181mfJDYFJUrqSTZQPWp?si=1XicP7PDRsCqS_aNEVNP8Q Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin⁠⁠⁠ & ⁠⁠⁠@cubicletoceo⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 9, 2025 • 1h 2min

302. The Event Pricing Strategy That Made VIP the Default, Not the Upgrade ($150K Case Study)

How do you turn a passion-fueled event into a six-figure signature offer? Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp. Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket options ranged from $2K to $11K—and yet, most attendees chose the $11K VIP tier as their default. Elysia shares how she refined her pricing after initially losing money on VIPs, beta tested her first event through referrals, and transitioned this initial offer into her newer Clarity Camp — her current invite-only offer with even higher margins. Keep listening to hear how designing offers Elysia personally wanted to attend was the secret to consistent demand. Connect with Elysia: https://elysiaskye.com https://elysiaskye.com/podcast Work with Elysia every week:https://innercircle.thebrilliancemethod.com/emerald https://thebrilliancemethod.com IG: @elysiaskye IG: @thebrilliancemethod https://www.youtube.com/elysiaskye https://www.tiktok.com/@elysiaskye Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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26 snips
Jun 2, 2025 • 46min

301. The Automated $130K/Quarter LinkedIn Client Acquisition Machine

Corina Calugaru, the founder of The Orange Notebook, specializes in helping entrepreneurs with branding and business strategy, primarily through LinkedIn. In this insightful discussion, she unveils her journey from struggling with lead generation to automating a $130K-per-quarter client acquisition machine. Corina shares her transformative strategies, including mastering personalized outreach, overcoming a fraudulent agency experience, and implementing automated tools that boost engagement while maintaining a personal touch. Tune in to learn how to turn LinkedIn into an active profit center!
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May 26, 2025 • 44min

300. We’re Doing What?! See You in September

Thank you for 300 (Monday) episodes of Cubicle to CEO! Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet! We won’t spoil the surprise, just hit play! And if you like what you hear… We’ll see you September 4th: https://cubicletoceo.co/bloomtogether Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠ Want to hear our 200th episode? Check it out here: Part 1: https://open.spotify.com/episode/3kVfFxdZoJZbedrJIKWIHX?si=xIEQwvM6TRKR_tMgGoRMzg Part 2: https://open.spotify.com/episode/4zW9wcx9Se9QM9UIjReQyt?si=rYfvD3knS-yIFih Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 21, 2025 • 35min

Bonus: What to Fix First When Your Business Isn’t as Profitable as It Should Be

If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call. Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses. Inside this conversation, Alyssa shares: The first place she looks when a profitable business still feels tight on cash The most common reason financial reports don’t always lead to smart decisions Red flags that signal it’s time to rework your offers, team structure, or growth plan And what it really means to build wealth your own way through her Magnetic Millionaire movement If you’ve ever wondered why your numbers don’t reflect the hustle you’re putting in — Alyssa’s insights will show you exactly where to shift for sustainable, scalable profit. Connect with Alyssa: The Magnetic Millionaire Podcast sneak peek episode: https://www.magneticprofits.com/private-podcast Website: ⁠https://www.magneticprofits.com⁠ Instagram: @magneticprofits Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠https://cubicletoceo.co/quiz⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠@missellenyin⁠⁠ & ⁠⁠@cubicletoceo⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 19, 2025 • 1h

299. Ditching One-and-Done Projects: How This $500K Agency Retains Clients for 3 Years

Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step. If you’ve ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠ Connect with Jasmine: https://highflierpowerhouse.com/ Brand Your Way Podcast: https://highflierpowerhouse.com/podcast Instagram: @highflierpowerhouse Check out these previous episodes: Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 12, 2025 • 59min

298. 3 Types of Posts That Consistently Went Viral + Grew A New Account To 34K Followers In 1 Year

Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business. This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing. In this case study, she shares the simple but strategic approach behind her viral content that grew her audience by 34,000: the three types of posts that consistently performed, her lead generating storytelling framework, and why choosing a topic you’re already living can be the easiest way to create high-impact content. If you're short on time but big on intention, this conversation will change the way you think about your content. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠https://masterclass.com/cubicletoCEO⁠⁠ Connect with Megan: Check out Megan's Main Character Energy private podcast! Available for a LIMITED TIME only: https://meganyelaney.com/main-character Get Megan's Business Story Blueprint: www.meganyelaney.com/business-story-blueprint IG: @meganyelaney IG: @megdoestwinmotherhood https://meganyelaney.com/podcast Megan's client's example post: https://www.instagram.com/p/DHqQVbMxhPQ/?img_index=1 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin⁠⁠⁠ & ⁠⁠⁠@cubicletoce⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 7, 2025 • 38min

Bonus: 3 Ways To Future-Proof Your Website With SEO (Based On Google’s New Algorithm)

Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead. 👀 Spoiler: It’s not about keyword stuffing anymore. In this conversation, Laura shares: The #1 factor Google is prioritizing in rankings (hint: it’s not backlinks) Common website mistakes killing your rankings 3 ways to future-proof your website This episode is a must listen for any business owner with an online presence. Connect with Laura: Get your SEO Scorecard and audit with Laura: https://www.laurajawadmarketing.com/cubicle-to-ceo IG: @heylaurajawad http://www.linkedin.com/in/laurahmelo/ Check your website's analyics with PageSpeed Insights: https://pagespeed.web.dev/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠https://cubicletoceo.co/quiz⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠@missellenyin⁠ & ⁠@cubicletoceo⁠ so we can repost you. Leave a positive review or rating at ⁠www.ratethispodcast.com/cubicletoceo⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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17 snips
May 5, 2025 • 50min

297. The Podcast Guesting To Private Podcast Pipeline That Converts Leads 60% Faster (And Generated $45K So Far)

Natalie Koussa, founder of The Speak Easy, shares her transformative journey from corporate life to entrepreneurship. She reveals how she generated over $45,000 in just 90 days through a trust-first visibility funnel built on podcast guesting. Koussa emphasizes the power of storytelling over flashy presentations, highlighting how a private podcast fosters deeper client engagement and conversions. She also discusses strategic calls to action and the effectiveness of concise podcast content tailored to different audience types, prioritizing meaningful connections for sustained growth.
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Apr 28, 2025 • 52min

296. From Launch to 20K Users In Under 6 Months: How SheMed Turned Regulation Into Rapid Growth

Olivia Ferro and Chloe Ferro, co-founders of SheMed, a pioneering women's healthcare startup in the UK, share insights on their rapid growth to over 20,000 users. They reveal the powerful strategy of requiring blood tests to build trust, leading to a remarkable increase in sign-ups. The sisters discuss tackling the complexities of the GLP-1 market and empowering women through transparent healthcare solutions. Their innovative marketing and commitment to safety have set them apart in the crowded wellness industry, illustrating that sometimes, making access harder can spike demand.

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