

Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Episodes
Mentioned books

Jun 22, 2020 • 1h 4min
47. How To Become Financially Free in 10 Years or Less
Ready to fast track your path to financial freedom?We’re back to talk about all things money, wealth, and investing in another finance focused episode - this time with Ryan Lee, co-founder of Cashflow Tactics. Now Ryan happens to be one of my trusted financial advisors as well as one of my favorite humans, and he and the team at Cashflow Tactics are on a mission to help everyone - whether you’re working a corporate job or working for yourself - become financially free in 10 years or less. Today, we’re taking a deep dive into why 97% of the financial advice you’ve been told your whole life is outdated, misleading, or downright dangerous, and how you can use your money to live a life of impact NOW instead of running the rat race of trading time for money into your 60s or 70s.We go over:-Why putting money in your IRAs or buying mutual funds isn’t really investing-How to determine how much money you actually need to retire-The three best assets you can ever invest in (hint: it’s not stocks, gold, or cryptocurrency)-How to use a tool we call the “vault” to secure your money in for better rates than any bank will give you while also leveraging your cash to go make more cash for you.Trust me, your mind is about to get blown. My Dave Ramsey people especially, buckle up. If you enjoyed today's episode, please:
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Jun 15, 2020 • 1h 6min
46. How This 25 Year Old Went From $82K in Debt To Traveling First Class To 47 Countries (For Free) While Making Millions
My favorite part of recording this podcast is being exposed to new and different worlds in the online space, and this week’s guest - Yan Stavisski - is introducing us to the fascinating world of travel hacking and credit hacking, the practice of leveraging credit to produce positive cashflow. Yan went from drowning in $82,000 of credit card debt just 3 years ago to running a 7 figure company by the age of 25. He did this all while traveling 47 countries and getting nearly $500,000 worth of first class flights and travel perks for free. Yan shares some really interesting insights with us today, but I want to preface our conversation by reminding you that nothing in this episode should be taken as legal financial advice from Yan or myself as a prescription for what you should do. This is simply Yan sharing his own story and his unique experiences. As with all financial strategies, there is risk and personal responsibility involved. My hope is this episode encourages you to think outside the box and familiarize yourself with the concept of how leverage can be used to grow a business (whether through credit, investing, ads, or whatever vehicle you choose).Listen in to hear the number one skill all successful entrepreneurs must develop, how to travel for free, and the common mistakes business owners make when applying for and using credit, as well the best ways to leverage it for access to capital and growth.Connect With Yan
On Instagram
On Tik Tok
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 8, 2020 • 53min
45. Why Working Only 2 Hours A Day Is Key To A Stress Free, Successful Launch
Em Ducharme is a business strategist and founder of Zero to CEO whose work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community.As a former corporate sales consultant for Fortune 500 companies, Em helped to grow and scale businesses for the last ten years in various sectors, inluding hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked with and was able to scale her own companies past the multi 6 and 7 figure mark in record-breaking time.We cover a diverse range of topics in today’s conversation, including making the leap from the corporate world to entrepreneurship, proof that having more products is actually less profitable, and how she made six figures in five hours while going to the spa. Curious what type of business owner you are? Take Em’s quiz!https://www.zerotoceo.co/ceo-archetype-quiz----- Reach your dream clients on Instagram for only $27 with Hashtag Hacks!If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 1, 2020 • 41min
44. How a Real Estate Agent & Business Coach Made Their First $10K Month
Hello friends! Welcome back to the show. Today I'm thrilled to be bringing you two of our amazing Cubicle to CEO Members, Sarah Matson and Ashley Lew. They're on today sharing their experience being a part of The Cubicle to CEO Membership, and how they've used our Consistent Clients Cashflow System (that we teach inside the membership) to make their first $10K month! I can't stress enough how important it is to not only learn from industry leaders, but to learn from one another as we navigate how to build our businesses together. It's also so amazing to see how two entrepreneurs from completely different industries can see success using the same system! So, I want you to look at today's episode as a case study of how these two achieved this revenue goal in their businesses, and what it looks like to accelerate the growth of your business. Connect with Sarah:1. Sarahmatson.com 2. IG: @sarahmatsontribeConnect with Ashley:1. propertybyashley.com2. IG: @propertybyashley3. Facebook: @propertybyashIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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Learn more about your ad choices. Visit megaphone.fm/adchoices

May 25, 2020 • 26min
43. The Surprising Reason Why You Struggle With Shiny Object Syndrome + Giving Up Too Early
Hang out with us inside our free Facebook group, The Cubicle to CEO Podcast Lounge!Welcome back to another solo episode! This week's episode is on a really juicy topic that has completely transformed the way that I do business. It is the Dunning Kruger effect. I was first introduced to this concept by a friend & business mentor of mine, and it has radically changed the way that I look at my behavior patterns around business. If you struggle with shiny object syndrome, or feel like you start things but never finish them, this episode is a short discussion on this topic where I break down why this happens, how you can avoid it, and show up for your own life. Reach your dream clients on Instagram for only $27 with Hashtag Hacks!If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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Subscribe for new episodes every Monday
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 18, 2020 • 57min
42. What It Takes To Create a Billion Dollar Business
Book a call with a Gravy specialist to see how much money they can recover for you! http://sharegravy.com/ellenWhat does it look like to create a billion dollar business? Today’s guest is a serial entrepreneur who has successfully created and sold several multi-million dollar companies, but his next mission is to return $1 billion dollars back to subscription based businesses through his latest venture, Gravy. Casey Graham is the Co-Founder and CEO of Gravy, the leading failed payment recovery and customer retention solution for companies with recurring revenue. This episode probably ranks in my top 5 favorite conversations on this show, to date. But before I tell you why, if you are a course creator, membership site owner, or sell any products with payment plans, it’s likely you’ve had a failed credit card payment before. Here’s the crazy offer you guys. The team at Gravy will actually PAY YOU 10% of your failed payments, just for the opportunity to recover that money FOR YOU. So they only get paid if you get paid, and you are guaranteed to walk away with at least 10% cash back on your churn, even if they don’t recover any of your failed payments (which by the way, never happens). WHAT?! This is a 100% risk-free, no brainer opportunity for you to jump on. If you want to book a call with one of their retention specialists and see how much revenue they can recover for you, go to sharegravy.com/ellen or click the link in the show notes to book a call with one of their amazing retention specialists. We use Gravy in our business and love their team - they are awesome humans. And it’s no surprise because Casey is an incredible leader, and I was floored by the wisdom he shared in today’s conversation on how to foster a strong team culture and create a legacy with your owner’s intent, scaling from a million to a billion dollar business, and the forgotten marketing funnel for increasing your company’s bottom line. I’m just looking at the bullet point summaries right now guys, and honestly, there is too much goodness to preview here in 30 seconds. So I’m just going to insist you grab a pen and notebook, and listen carefully because I promise this next hour is going to be worth your time.Connect With Casey & Gravy Solutions:1. gravysolutions.io2. @gravysolutionsIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

May 11, 2020 • 55min
41. How To Tell Stories That Captivate + Sell
Get access to Hashtag Hacks here: https://ellenyin.com/hashtaghacksWe have an exciting guest on the show today, friends. I’m thrilled to be sharing my conversation with the inspiring Jordan Lee Dooley. Jordan is a National Bestselling Author, Speaker, Creative Business Educator, and Host of the Top Rated Podcast, SHE. This Indiana Native is kind of a superstar - it’s funny because I actually went to Target for some groceries after our interview and happened to walk by Jordan’s face on the cover of her debut book, Own Your Everyday, on display in the book section. Jordan’s mission is to help people find and live their purpose through her online education platform called The Own It Academy, which is designed to help creative women start and grow small businesses from home - much like how Jordan got her start as an Etsy shop owner selling her calligraphy work. On her impressive list of accomplishments includes serving on Liberty University’s School of Business Board of Advisors, and features in Forbes as well as a spot on SUCCESS Magazine’s 30 under 30 List. Today, we dive deep into Jordan’s 3 part system for telling captivating stories that sell, how to go through a successful rebrand or even intentional pause in your business, and breaking out of the hustle mode as an entrepreneur so you can use money as a vehicle to build a life rich in the priorities that matter most to you.Connect With Jordan:1. www.theownitacademy.com2. @jordanleedooley on Instagram3. @shepodcast on Instagramf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

May 4, 2020 • 1h 13min
40. Birthday Q&A: Ask Me Anything
Check out the timestamps below to see who asked what, and where in this episode you can find specific answers!2:40 - Britney Gardner of The Show Up System: What is the next best thing if you’re not able to do sales calls?4:30 - What is your favorite & least favorite thing about podcasting?7:57 - Heather Stewart of Prosperity Flow Coaching: When you are starting to get coaching clients but you don't have a large library of additional offerings for them to access - what have you found is the best way to keep them in your funnel and keep them engaged with your business?10:22 - Elizabeth Stuckey of Raise Your Words Design: Do you recommend splitting into separate Instagram accounts if you have two different audiences you serve?13:19 -Vanessa Helizet Spriet of HelloMEDIO! What was the greatest mistake you ever made? How did it change your personal development?18:54 - Firiel Severns of Albany Bridal Show:What is the best way for an event to capitalize on Pinterest?22:12 - Diane Bader of FASTer Way to Fat Loss: What do you do in your free time?29:10 - Kelly Campbell of Rodan and Fields: How important is branding yourself while growing your business? 32:25 - Araceli V of Thrill of the Luxe: What's one thing you would invest in for your business? 35:34 - Jeannette Kathleen Moore of The Unlearning: Did your grade school education fulfill you? Did you attend private or public? Why or why not? What are your thoughts on the state of the public school system in America at this time?42:59 - Sandra Kuehni of Digital Biz Babes: If you were building an online business while still working in your 9-5 job and juggling your family and you had 1-2 hours max available per day what would be the steps to take to make it happen?46:35 - Bahja Wampler of Monat Global: You have an incredible smile. Have you ever had braces? What are some of your go-to beauty products? Your makeup always looks so natural.51:13 - Mikaela of Mikaela Lauren Wellness: How to find people to actually opt in!? How do I get more people to see my opt in or offer?55:13 - Tae Hall of It’s VA Tay: How do you start a conversation in the DMs without people automatically rejecting you because they think you’re trying to sell something? How do you have meaningful conversations when you’re an introvert?1:01:10 - April Ray of April Ray Creative: How would you go about offering a new service to your existing audience and client base without being too sales-y?Tune into my Email Marketing Made Simple Workshop feat. Flodesk Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 27, 2020 • 49min
39. 4 Profitable Salons in 3 Years: How This Hairstylist Turned Entrepreneur Is Building an Empire
This conversation is with one of the boss ladies I respect the most and a local business trailblazer, Alicia Brown. Alicia is the co-owner of Honeycomb Salon and its sister sustainable salons & day spas in Corvallis, Oregon. Alicia is my former boss turned friend (we’ll share a bit more of that story in today’s episode), and in just 3 years of opening the doors to the first Honeycomb, now has 4 salons supporting 60 employees. In an industry where profitability evades most salon owners for years, Alicia has defied the odds by being profitable + debt free since the beginning. Today she shares why she chose to scale with employees rather than independent contractors, the importance of mentorship, and how she maintains a strong team culture alongside rapid growth.Connect With Alicia:
@alicia.the.alchemist - Instagram
www.honeycombcorvallis.com
www.beyond-the-chair.com
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 20, 2020 • 46min
38. $1 Million Dollars in 10 Months With a $27 Tiny Offer
Ready to create your own Tiny Offer? Learn how here: https://alliebjerk.thrivecart.com/tiny-offer-lab-group-coaching/?affiliate=ellenyin002There are few people that could get me up before the sunrise, but today you’ll get to listen in to an early morning coffee chat with my dear friend, Allie Bjerk. In an online world of flashy cars, mansions, and big claims, I immediately resonated with Allie because we both adopt an anti-guru approach to marketing. Allie teaches entrepreneurs how to create more impact and income with time-leveraged programs & marketing automation through her signature program I joined a few months ago, Tiny Offer Lab. Our conversation centers on how to create a list of buyers instead of freebie seekers, how Allie made over a million dollars from a single funnel selling a $27 digital product, and how she manages two, 7 figure businesses on 20 hours a week as a mom of 3. Keep listening for Allie’s tangible steps on how to dream big and start tiny.Connect With Allie:1. alliebjerk.com2. @alliebjerk on IGIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices


