Cubicle to CEO

Ellen Yin
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Nov 9, 2020 • 51min

67. How to Get on TV & Become the Go-To Expert in Your Niche

We’re joined today by the magnetic Jen Gottlieb, who will be sharing how to leverage the media and free press to go from the best kept secret in your industry to a household name. Jen is the co-founder of Super Connector Media, a full service PR agency. She has been featured in Forbes, Business Insider, Women’s Health, Good Morning America, PBS and Goop. In her career, she also had a 14-season run as a co-host on VH1 and a starring role in a Broadway national tour to boot.We talk about how Jen literally manifested her dream man and now business partner, the magic a future gratitude list can bring into your life, and her best tips for amplifying your media presence to skyrocket the growth of your business - including how a Super Connector Media client increased her revenue by 55% in just 7 months.If you’re ready to use the power of your story to be on TV and become the recognized expert in your niche, join me for the next Be on TV Bootcamp that starts December 7th! This is a 5 day bootcamp and I’ll be participating with you LIVE! Head over to ellenyin.com/beontv for all the details.Connect with Jen:  Instagram  superconnectormedia.com beontvchallenge.com If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 2, 2020 • 24min

66. How to Reach Thousands of Your Dream People on IG With a Tiny Following

I hope you’re excited because today we are talking about how to get in front of thousands of your dream people even if you have a tiny online audience. People often ask me, “Ellen, how do I grow online and get more followers?” And while I don’t think that’s a bad question, I do want to show you a faster way to get in front of more of the RIGHT people...hashtags!Listen in to hear how to optimize your hashtag usage to bring thousands of new people to your account, how to go mini-viral on a tiny account, and the top three mistakes I see entrepreneurs make with hashtags (and how to avoid making them). This short and sweet episode is packed with tangible takeaways, so you’ll want to grab a pen and paper for this one!If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 26, 2020 • 42min

65. Should You Invest in That Course/Program?

This conversation has been top of mind for me for a long time, and it feels like the right time to bring this up! I want to answer the question, “how do I know if this course or program is a good investment for me?”I truly believe that the success of your business is dictated by the quality of the questions you ask, and the most common questions I get asked on a daily basis are:  “How is your program different?” “How can you guarantee my success?” “Is it worth the cost?” “Should I invest in a coach?”  “What program or course should I take next?”  These questions, while valid and asked with good intentions, keep us playing small in our businesses. My intention with this episode is to help you show up as better business leaders in your daily work, and show you a new perspective about making an investment in a program or course. If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 19, 2020 • 47min

64. How a College Dropout Built a Multi-Million Dollar Global Brand

You guys get to meet one of my business heros today! I am thrilled to be sharing my conversation with bestselling author & CEO, Emma Isaacs. Emma is the founder and CEO of Business Chicks, a community that reaches 500,000 women worldwide. Not only that, but she is a bestselling author and a mom to six kids (she even live streamed the birth of her sixth child, how badass!) I love Emma because she embodies the spirit of entrepreneurship with her philosophy of winging it - we chat in depth about why taking action beats planning every time in business. Her new book, Winging It, is actually kicking off our inaugural Cubicle to CEO Book Club at the end of this month! If you’re interested in joining us, shoot me a DM @missellenyin so I can give you the invite.Listen in to learn how this college dropout owned a successful recruiting business by age 18, grew the Business Chicks community from 200 women to over half a million, and her top tips for networking that has landed her in the company and friendship of legends like Bill Gates, Sir Richard Branson, and Arianna Huffington.Connect with Emma: emmaisaacs.com  @emmaisaacs Get a copy of Winging It! If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 12, 2020 • 8min

63. How I Made $209,264 in 90 Days (Q3 2020 Income Report)

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 5, 2020 • 53min

62. How Nearly 5,000 Rejections Led to Selling $1 Million in 3 Hours

Did you see my segment on the Today Show with Hoda & Jenna?! Watch it Here!I am joined today by a new friend who I’ve quickly grown to love, the amazingly talented Brittney Levine.In case you missed it, I had the incredible opportunity to work with Brittney a couple of weeks ago on the Today Show with Hoda & Jenna for a super fun, couples quarantine makeover segment. I can’t say enough good things about Brittney and my entire experience on the show. What struck me most about Brittney was her humility - chatting with her felt like talking to one of my best girl friends over coffee.Brittney has appeared regularly as a style expert on nationally syndicated shows like: the Today Show, Wendy Williams, E! News, and QVC, to name a few. She also has worked with big name celebrities like Catherine Zeta-Jones, and co-hosts the “Be My Neighbor” podcast with her actual NYC neighbor, Bevin Prince, of One Tree Hill fame.We talk about what she learned from almost 5,000 rejections, the anatomy of an attention-grabbing media pitch, and how to turn any “no” into a second opportunity.Connect with Brittney: On Instagram Listen to the Be My Neighbor Podcast If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 28, 2020 • 1h 8min

61. Why (Most) Network Marketers Struggle With Selling

Get PAID to create your first course!If you have ever used the words “sales,” and “icky,” in the same sentence, this one’s for you. Today we are talking all things selling, and more specifically direct sales, with founder of Emerge Sales Training, Tasha Smith. Tasha has over 20 years of experience in sales, and has trained and coached over 8,000 network marketing clients to create thriving teams and businesses full of confidence, profit, and joy.We talk about Tasha’s customer first approach to direct selling, why the sales advice your upline gave you is probably outdated, what most network marketers don’t prioritize in their business that is hurting their growth (hint: it’s NOT recruiting more business builders), and exactly how to structure a sales conversation so you stop getting ghosted or coming across pushy.Guys, I swear Tasha and I share the same brain because we are in complete agreement on how to sell in a way that is actually enjoyable for all parties involved - this is honestly a great listen even if you’re not part of the network marketing industry. I use these same principles in my courses and service-based businesses daily!So if you haven’t already, grab a pen and paper and let’s dive in.Connect With Tasha: Emergesalestraining.com Get Tasha's Book! On Facebook If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 21, 2020 • 43min

60. Buying a Business VS. Starting One From Scratch

Learn how to get paid to create your own digital product!Is it better to build your own business or buy an existing one? Today’s guest has done both and is here to share her wisdom. Tonya Rapley walks us through her recent experience of acquiring Club Loofah, an ecommerce bath & self-care brand in an industry she had no prior experience in. In addition to heading up this new venture, Tonya is a best-selling author and millennial money expert who founded My Fab Finance, an online resource for women to stop the cycle of living paycheck to paycheck so they can do more of what they love. Tonya shares with us her top 3 tips for eliminating debt, when to walk away from a goal versus when to push through a challenging season, and what changes she’s bringing to her new business to grow and scale faster.Connect with Tonya www.loofah.club Myfabfinance.com Instagram If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 14, 2020 • 27min

59. When are you ready for FB ads?

Join the Hashtag Hacks Community!I get so many questions about ads, so I’m pumped to have my friend Tanya on the podcast today to talk about when is a good time to use ads as a strategy in your business and what you should consider before running paid traffic.Tanya Neufeld, founder of the Strategiste, is a former Facebook employee with a New York City agency background, so she has the insider scoop on all things Facebook ads. She runs a holistic consultancy for struggling solopreneurs who are looking to grow online with authentic and creative systems.We chat about the mistake of trying to scale a business that isn’t ready to be scaled, how to run low cost ads as a way to gather helpful data about your audience, and her iceberg framework to running a true no-hustle business.Whether you’re brand new to ads or a seasoned pro, this episode is a great reminder to re-evaluate the parts of our business that tend to get ignored but are vital to long-term success. Connect With Tanya: List-Building Ads Launcher Trello board The Strategiste Instagram If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 7, 2020 • 37min

58. Why Your Page Design is Losing You Sales - Does “Pretty” Convert?

Get in on the magic with Hashtag Hacks!Today we’re talking about something way outside of my scope of knowledge, DESIGN. But specifically, how design impacts sales. Kathryn Jones is probably the most personable and energetic human you’ll have the pleasure of meeting, and she is the expert on a process called “Design Hacking.” Through her signature program, CF Design School, Kathryn helps thousands of students design aesthetically extraordinary funnels that are visually engineered to convert - all without coding, Photoshop, or any graphic design skills. We talk about how heartbreak inspired her to start her business, the science of how to present your story visually in a way that converts, her personal journey from “no one knows my name” to sharing the stage with giants in the industry like Tony Robbins, and why when it comes to sales, good design does not always mean pretty.Kathryn talks a mile a minute, which I personally love as someone who always listens to podcasts or voice texts on 2X or even 3X speed, so I hope you can keep up with this fast-paced, value packed conversation!Connect with Kathryn: Join Kathryn's Facebook Community Get in on her FREE Design Hacking Training Connect online: DesignHacking.com and CFDesignSchool.com LinkedIn  Instagram If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

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