Cubicle to CEO

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On the show today we have our first guest who has taken a company public. Mike Evans founded GrubHub in his spare bedroom and grew it into a multi-billion-dollar household name. Today’s case study looks at how GrubHub grew their revenue by 300% in one week after switching from a subscription based model to a transactional model, and how you can evaluate which revenue model would create more value in your own business and attract repeat customers. Since leaving GrubHub post-IPO in 2014, Mike more recently founded Fixer.com, an on-demand handyperson B-corp that trains its W-2 employees from scratch. For more insights from Mike, order his book, Hangry, releasing this November on Audible and wherever books are sold. Connect with Mike: Get Mike's new book Hangry: A Startup Journey --> https://ellenyin.com/hangry https://mikeevans.com/ https://fixer.com/ https://www.linkedin.com/in/authormikeevans/ https://www.facebook.com/mevans314159/ https://www.instagram.com/m_evans314/ https://twitter.com/m_evans If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

You know we're obsessed with leveraging other people’s audiences to GET VISIBLE and increase your sales, and today’s guest has mastered this practice. Kelly Mosser, host of the Aligned Success Show, joins us to unpack how her signature offer jumped from $24K in revenue in Q2 to $52K in Q3 simply by guesting on other people’s podcasts with intention. So it’s not just about being interviewed on someone else’s show, but what you do before, during, and after the episode airs that really matters. This case study details exactly how to set up your own strategic podcast tour to 4x the number of ideal clients you’re reaching every week (for free!), so you too can double the revenue for your next launch with ease. What we love about Kelly’s background is that she’s a business strategist with a decade of experience helping businesses of all sizes make bank - from Fortune 500 powerhouses, to mid-size startups, and scrappy solopreneuers. No matter where you fit in that spectrum, this case study is applicable to you.To help you get on more podcast shows so you can implement Kelly’s podcast tour strategy, go to ellenyin.com/perfectpodcastpitch to borrow our plug + play pitch template proven to get your pitch emails actually read AND responded to. Connect with Kelly: http://kellymosser.com Get $50 off Kelly's 6-week course, Hell Yes Guest: https://ellenyin.com/kelly https://www.instagram.com/kelly.mosser/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio’s revenue from $500,000 to 7 figures in less than 2 years. Instead of shooting a handful of clients per month, Alice and her team of associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait experiences Park Studios creates for families, where the session & photos are surprisingly only a small fraction of the value clients gladly pay and continue to come back for. In addition to her work as a photographer, alongside her husband Kyu, Alice is one half of a powerhouse husband-wife team committed to educating and giving back to the international network of Creatives by hosting The Elevate Summit, taking place this January, 2023 in Nashville, Tennessee. Ellen is honored to be one of the speakers for this event and if you’d like to save $200 off your ticket to join us in-person, you can use the code ELLEN200 to reserve your spot at letselevatetogether.co.Connect with Alice: https://www.aliceparkphotography.com/ https://www.instagram.com/alicepark https://www.napcp.com/ https://www.instagram.com/napcp Creativity camp: https://www.creativity-camp.com/ https://letselevatetogether.co/ Use code 'ELLEN200' for $200 off your ticket! https://www.parkstudios.co/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

We're excited to share our very first merger case study on the show - specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one - all in 108 days - that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsession-worthy presentations that make people fall head over heels for them and their offers. Anchored by its flagship program, The Speaker Society, The Speaker Co serves entrepreneurs with consulting and design services in the The Speaker Studio and through a range of in-person and virtual events. In our candid conversation, you’ll get to hear the month-by-month timeline of how the 108 days of this merger played out from initial idea to the pair’s public launch. If you’re entering or thinking about entering into any sort of business partnership, whether affiliate, joint venture, merger, or co-founding, listen to Emily and Heather’s tell-all for a crash course on what to avoid and what works.Thank you to our sponsors: Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC Check out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc! Connect with Emily + Heather: www.thespeakerco.com For tickets to their Arizona event, send them a DM voice message at www.instagram.com/thespeakerco/ www.instagram.com/theemilyhall/ www.instagram.com/theheathersager/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever - a 1,500 person event that generated 7 figures in revenue between ticket sales and dreamy partnerships - all with ZERO ads. Jaclyn is one of my favorite mentors I’ve worked with and a branding genius. Our conversation today will give you an inside look at how Create & Cultivate sets the creative bar for in-person events so you can borrow their best ideas to sell out your next event!By the way, join me in congratulating Jaclyn on the recent launch of her newest business venture, Maie Wines. As a special treat for our community, you can use the code PODCAST10 at drinkmaie.com to save on your first order of their single-serve wines!Connect with Jaclyn: Buy Jaclyn's book ‘Work Party’: https://amzn.to/3qYmxjB Save 10% off Maie Wines with code PODCAST10: https://drinkmaie.com  https://instagram.com/jaclynrjohnson  If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study dissects how to create, sell, and deliver a day rate package, also commonly known as a VIP day, that you can get paid between $2,500 to $4,000 for a single day’s work. Our guest is Becca Luna, a high school dropout who created a multiple six-figure web design business and now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design brands with no college degree, no coding knowledge, and no previous experience.Becca created her website in a day service back in 2020 and now gets paid $4,200 for her VIP day. In total, her business has added nearly half a million dollars in revenue since implementing this service model while allowing her to only focus on client work 1-2 days a week.If you’re a service provider or creative, here’s how to get paid 4 figures a day for your work. Connect with Becca: https://beccaluna.com https://www.tiktok.com/@iambeccaluna https://www.instagram.com/iambeccaluna https://www.pinterest.com/iambeccaluna https://www.youtube.com/c/BeccaLunaWillowKaii If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study with guest Stacy Tuschl reveals the one critical number you need to identify and align your entire team around to grow your business - and no, the number is not your revenue or profit goals. Stacy is the founder and podcast host of Well Oiled Operations, a company helping small business owners around the world create systems that promote team accountability and eliminate the common challenge of CEOs becoming the bottleneck in scaling. The critical number is the focus of a one page document Stacy has aptly coined the “same pager” that, as the name suggests, gets everyone on the same page so each team member knows exactly what actions they’re responsible for fulfilling and tracking on a weekly basis. One of Stacy’s clients implemented this one page document in her business and added $35,000 of revenue without selling a new product.Keep listening to hear what to include in a “same pager” and how you can create one for your own business to reach your year-end goals. Connect with Stacy: https://stacytuschl.com/ https://stacytuschl.com/podcast/ https://www.facebook.com/stacytuschl http://www.instagram.com/stacytuschl http://www.linkedin.com/stacytuschl http://www.pinterest.com/stacytuschl If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday.  Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to our brand new solo episode series: Behind the Business! In these episodes I will be giving you some insight on projects we are working on in real time - and a highly requested one so far has been to share how I launched my women’s coworking space here in Salem, Oregon at the beginning of 2022. This is my first venture into the world of commercial real estate, and it has been a wild ride these first 7 months, so let’s just dive into the episode!Links mentioned in this episode: https://ellenyin.com/clubhouse Let's Get Visible Panel Replay: https://www.ellenyin.com/offers/GaLq9T2Z/checkout Statesman Journal Article: https://www.statesmanjournal.com/story/money/business/2022/08/31/oregon-employees-navigate-balance-between-in-person-and-remote-work-covid-pandemic-workforce/65418186007/ Check out the blog post about this episode --> https://cubicletoceo.co/opening-my-oregon-coworking-space-7-months-ago-on-a-7000-budget/If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday.  Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is one of my favorite people - and biggest cheerleaders of our community - actor Julia Campbell Karnes. I first met Julia through her sister, Marty Fulford - my real estate agent and also friend. 2022 happens to be my 10 year high school reunion AND the 25th anniversary of comedy classic “Romy and Michele’s High School Reunion”, so I thought, what better way to celebrate both occasions than inviting Julia - who plays mean girl Christie Masters opposite Lisa Kudrow & Mira Sorvino’s titular characters - over to our coworking space in Oregon for a movie night and live podcast interview? In this episode, we take a departure from our usual revenue driven, case study format, but you’ll still gain so much value from her interview. Julia candidly shares her unconventional path to landing roles on dozens of TV’s most beloved shows and how she pursues multiple passions simultaneously as the lead marketing role in her family’s business as well. We get vulnerable about the unique challenges women face in both real business and show business - like ageism and sexism - and why it’s never too late to start a new career path or interest. You’re going to love Julia as much as I do by the end of this episode. Enjoy this live recording with audience Q&As at the end! Connect with Julia: https://bkbooks.com https://instagram.com/barbarakarnesrn Check out the blog post about this episode --> https://www.ellenyin.com/blog/multi-passionate_actor_on_starting_a_new_career_at_any_ageIf you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday.  Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices