How I Tested That
David J Bland
Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.
This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.
Join us as we explore the ups and downs of experimentation… together.
This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.
Join us as we explore the ups and downs of experimentation… together.
Episodes
Mentioned books
May 15, 2024 • 26min
Aaron Slessinger | How I Tested Hot Desks at HP
Aaron Slessinger, a product leader at HP, discusses challenges of testing hardware and software together in hot desking and hybrid work environments. He highlights importance of end user needs, low-fidelity prototyping, and collaboration between hardware and software teams. Topics include adapting hot desks post-pandemic, analyzing feedback on physical prototypes, value propositions for buyers and end users, and shortening feedback loop through customer interviews.
11 snips
May 1, 2024 • 34min
Markus Müller | How I Tested a B2B MedTech Compliance Product
Markus Müller, co-founder of Flinn, shares insights on testing ideas in the healthcare industry. Topics include using LOIs for commitment, co-creation with customers, and balancing risk. He stresses the testing mindset for building a successful business.
6 snips
Apr 17, 2024 • 35min
Janina Urbach | How I Tested a Dog Shower
Janina Urbach from the Hansgrohe Group shares how they developed a dog shower through customer interviews, pretotyping, 3D printing, and data-driven decisions. They learned from mistakes like over-engineering the MVP and applied their learnings to new projects.
6 snips
Apr 3, 2024 • 33min
Dave Masters | How I Tested Buying and Selling Homes
Dave Masters, Director of Product at Realtor.com, shares insights on testing in big companies. Topics include breaking out of the feature factory mindset, customer interviews for testing new product ideas, using customer quotes in experiments, concierge vs Wizard of Oz experiments, and tips for product managers championing experimentation.
59 snips
Mar 20, 2024 • 43min
Chris Guest | How I Tested Custom Fitted Eyeglasses
Chris Guest from Topology Eyewear discusses problem perception and desirability testing. He explains the Problem Perception Spectrum, finding early adopters, and setting up a successful pop-up store. The transition from desirability to feasibility and viability is highlighted, along with the importance of trust in the customer experience. Chris also touches on traction design and the need to validate market opportunity early on in the startup process.
