The Future In-Store

Ali Miller, VP of Product Ads at Instacart and former ad product expert at Google, discusses how smart technology is revolutionizing grocery shopping. She shares insights on the innovative Caper smart cart, which enhances the shopping experience by helping users track spending and find items easily. The conversation highlights the role of retail media in physical stores, the potential for boosting basket sizes, and how gamification could make shopping more enjoyable, especially for kids. Additionally, they touch on the importance of privacy in effective advertising.

Ali Mirian, advisor to retail media and tech startups, joins host James Kotecki to discuss why retailers face an existential moment as they transform their traditional brick-and-mortar operations into digitally-sophisticated, omnichannel businesses. https://theloomaproject.com/  Topics include: Retailers’ “slow-burn innovators dilemma” - the tension between what’s happening today and what’s coming tomorrow Why retail's digital transformation echoes the decline of local news – and what that could mean for your favorite stores The surprising truth about retail media's real size: why focusing only on digital touchpoints misses the bigger picture Inside the shopper's mind: why reaching the right person isn't enough if you catch them in the wrong "mode" Words collide: when your supplier is also your customer, terms like “inventory” get tricky

Looma Founder & CEO Cole Johnson in conversation with James Kotecki.https://theloomaproject.com/ Topics include: Addressing the skepticism surrounding in-store digital media, focusing on past failures due to poor technology, content, and ROI. The equipment and installation process for in-store digital media, including end cap screens and holistic design approaches. Managing the in-store audio experience to ensure it is clear yet unobtrusive. Creating authentic, story-driven, and educational content rather than repurposing TV commercials. Consumer attitudes towards ads in stores, highlighting the preference for engaging stories over traditional advertisements. Different screen types (atmospheric, merchandise-integrated, and in-aisle interactive) and their relative effectiveness in driving sales. Various KPIs for measuring the success of in-store digital media campaigns, including impressions, incremental first-time customers, and incremental sales. What it costs to implement Looma in stores. Utopian vs. dystopian future - comparing a seamless, inspirational shopping experience to an overwhelming, ad-saturated environment.

What’s the future of in-store retail media? Subscribe to our leadership interview series to find out! Industry experts share their insights as we explore The Future In-Store. Presented by Looma: https://theloomaproject.com/