

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Nov 26, 2018 • 37min
703: Viral Growth for a Hyperlocal App with Jegor Ivanov
Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features.
Jegor Ivanov is the Product Manager, Growth at Jodel.

Nov 23, 2018 • 6min
Mobile Game Audit & Comparison with Bumper.io
Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/yDG2uDzfJo4

Nov 22, 2018 • 17min
702: How to Improve Your Current Game with Ozzie Haniffa
Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games.
Ozzie Haniffa is an indie game developer.

Nov 20, 2018 • 10min
How to Increase Retention for Casual Mobile Games
Kevin Wolstenholme is the founder of RisingHigh Studio and RisingHigh Academy. He runs a two-person indie game studio with 13 games with 13 Apple homepage features.
They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/CRL8hBrf-Xo

Nov 19, 2018 • 36min
701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov
Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns.
Todor Madzharov is Head of Marketing at JOB TODAY.

Nov 16, 2018 • 7min
How to Sell Your Mobile Apps for Maximum Value
Eric Owens is the owner and co-founder of APPBusinessBrokers.com. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ai_GoMYrGu0

Nov 15, 2018 • 35min
700: Beta Launch Strategies with William Heathershaw
Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app.
William James Heathershaw is CEO at UncleWilliam.org.

Nov 15, 2018 • 9min
How Color Switch Creator Generates Mobile Game Ideas
You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more!
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/bZQyXT_mbSo

Nov 12, 2018 • 29min
699: How to Build Tools for Content Marketing
Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite.
Justin Adler is the Co-Founder and COO at NorthOne.
Carter Grieve is the Head of Growth at NorthOne.

Nov 9, 2018 • 4min
How to Get Good Rankings in the iOS App Store
Coming up , i'm going to share with you the single best tip, it will help you to increase app store Ranking.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=yJJNA-ogOYw


