

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Apr 27, 2021 • 11min
This Starbucks Secret Menu App Makes $240K
In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month!
Download app: https://apps.apple.com/app/secret-menu-for-starbucks-vip/id1452407811
You can watch this video: https://youtu.be/lTApBMs0J4s
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 22, 2021 • 1h
UX Design Mistakes You Need to Avoid
UX design is essential to having a successful app.
Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs.
We share the best tips for UX design and critical mistakes that app developers make.
Topics Covered:
01:51 - What is the difference between UI/UX
03:14 - Don't make users think
09:57 - What do you need to launch outside of US (eg. UK and Australia)?
13:14 - Office Document
22:41 - How to rank in top 5 for a keyword when you've ben #15 for awhile
27:35 - Galavant App Audit
44:57 - DWP App Audit
You can watch this video: https://www.youtube.com/watch?v=o2w7-nKTT3s
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 21, 2021 • 13min
Game Design: How to Develop a Successful Game
Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetization.
Jordan Blackman is the Owner of Bright Black Associates.
You can watch this video: http://youtu.be/ncq1Wfe3W7c
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 20, 2021 • 26min
832: Beginner's Guide to Apple Search Ads with Gabe Kwakyi
Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more.
This interview was recorded as part of our App Masters Virtual Summit back in November 2011.
Gabe Kwakyi is the CEO & Co-Founder at Incipia.
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 19, 2021 • 22min
UserTesting Review & Live Reaction
In this video, I'll show you why you should do user testing and what questions to ask.
I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included.
You can watch this video: http://youtu.be/_ufc1byTKb4
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 15, 2021 • 57min
Case Study: The #1 Source of In-App Purchase Sales
Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacation. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales.
Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps.
Countdown for Disney Vacation: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272
Topics Covered:
02:51 - How Nick 5X his revenues
05:01 - Where he converts over 50% of his users
06:57 - How adding the word "free" to his pricing page increased conversions
08:48 - The sharing feature that gets the most downloads
12:03 - How he's getting 50 email subscribers a week
14:23 - How to leverage Apps Gone Free campaign with rewarded videos
21:48 - Spontaneous App Audit
33:06 - Division Calculator App Audit
41:00 - Should you give credit to contributors of the app? And where?
43:42 - Aspire App Audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 13, 2021 • 34min
831: The Simple Process for Creating a Top Charting Game
Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2.
This interview was recorded as part of our App Masters Virtual Summit back in November 2011.
David Reichelt is the creator of Color Switch.
Show Mentions
- TinkerToys
- Color Switch 2
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 12, 2021 • 12min
App Ideas to Make Money - The Proven Method
Discover the proven method to come up with app ideas that are guaranteed to make money.
You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 7, 2021 • 14min
How to Get Started with Facebook Automated App Ads
Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign.
Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels.
You will discover:
- How to approach UA with a new app
- What SDKs and tracking you need before running user acquisition
- How to get start with Facebook Automated App Ads
- How to scale Facebook Automated App Ads
You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Apr 6, 2021 • 45min
830: The Meet Group Founder and CEO Geoff Cook
Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020.
Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company for $100 million in 2011.
You will discover:
- How he started his first company and exited it for millions
- If selling the company changed the way he approached business
- The surprising tactic that led to myYearbook surpassing a million users in nine months
- The clever way he figured out to build a live streaming feature into his dating apps
- What's trending in China
Geoff Cook is the Founder and CEO of The Meet Group.
Show Mentions
- Geoof's Wired Article
- Foundr Interview
- vPaaS
- Fav app: Clubhouse
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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