

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jul 27, 2021 • 10min
How to Scale Apple Search Ads (Part 2/3)
Coming up, I'm going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale.
You can watch this video: https://youtu.be/rfD-fxkBWBQ
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 26, 2021 • 1h 7min
How to Double Your App Revenue
This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same.
You can watch this video: https://youtu.be/SwIA9Tr25_U
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 21, 2021 • 33min
845: How a Dynamic Background Increased Retention by 40% with Hugo Obi
Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.
You will discover
How to incorporate story into your games
What comes first the narrative or the core gameplay loop
How a dynamic background increased retention by 40%
How Hugo is monetizing through brand partnerships
How hugo is overcoming the monetization challenges in Africa
Hugo Obi is the Founder at Maliyo Games.
Show Mentions
- Gebeta
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 20, 2021 • 14min
The Best Way to Structure Your Apple Search Ads Campaign (Part 1/3)
I'm going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download.
Apple Search Ads: https://searchads.apple.com/
You can watch this video: http://youtu.be/3NCKx0fUcL4
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 19, 2021 • 60min
iOS 14.5 Impact and Features with Chaim Sajnovsky
Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs.
Topics Covered:
00:55 - iOS 15 features that you should focus on
03:03 - How iOS 15 impact app marketing
09:23 - Why incorporating SharePlay will help you get a feature
15:23 - Should we only do App Tracking Transparency (ATT) only if we are using user's IDFA?
16:47 - If I don't care about targeted ads, is it okay to just ignore any tracking requests?
21:03 - Do you recommend expanding into the Android market given the legal issues they are going through?
26:45 - MyMovie App Audit
33:58 - How do you do attribution?
37:15 - What do you need to work with B7Dev?
40:16 - Swiftmusic App audit
45:38 - How does it work when you when you need continuous development?
49:30 - Office Hours App Audit
You can watch this video: http://youtu.be/frAg5TFbvE8
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 14, 2021 • 41min
844: How to Systemize Your Business with Heath Armstrong
Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. He is the creator of Sweet-Ass Affirmations: Motivation for Your Creative Maniac Mind, several Sweet-Ass Journals, and the host of the "Never Stop Peaking" podcast.
In 2016, Heath retired his traditional 'career' in concrete-construction, sold all of his belongings, and scaled his bootstrapped e-commerce startup to hit multiple 6-figure months while wearing mostly undies.
You will discover
- How to systemize your business
- How to have checks and balances in place so your systems don't break
- How to hire the right people who can work inside your systems
- Tips and tools to help you succeed on Kickstarter
- Keep the tiers on Kickstarter simple
Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac.
Show Mentions
- Kickbooster
- Sweet-Ass Affirmations
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 7, 2021 • 51min
843: How to Target Small Business Owners with Clay McDaniel
Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits.
In this episode you will discover:
- How Ripl achieved $5M in revenue with just the iOS app
- How to target small business owners
- 3 tools for targeting SMBs
- What KPIs or operating metrics does your company and team prioritize?
Clay McDaniel is the CEO of Ripl.
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 6, 2021 • 17min
Best App Store Optimization Tool to Do Competitor Analysis
In this video, I'm going to show you the best ASO tool to do competitor analysis and mine some good keywords.
A key part of ASO is performing competitor analysis to see what keywords are driving downloads for your competition and how you might be able to utilize the same strategies. With Checkaso you can mine your competitors' keywords, find which in-app purchases rank for your main keywords, and explore your competition's top keywords.
Learn more: https://checkaso.io/
ou can watch this video: http://youtu.be/C7ao0ZNlDQ8
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 30, 2021 • 40min
842: Effective Word of Mouth Marketing with Emily Hochman
Emily Hochman is the Founder and CEO of Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all.
Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and dietitians all over the country. She is a certified health coach, founder of the Movemeant Young Professional Board and native New Yorker.
You will discover
- What came first the supply or the demand of Wellory
- How Wellory uses word of mouth marketing to increase supply and demand
- How she incentivizes users to share the app
- Why apps MUST master the "love experience" in their UX
- How they are growing like crazy on TikTok
- How to build a business model with high retention
- How to build a welcome flow where customers actually fill out the form
- The email marketing campaign that brings back users and drives revenue
- 3 big fund raising tips that helped her raise over $4M
Emily Hochman is the Founder & CEO of Wellory.
Show Mentions
- FormSort
- Fav app: Co-Star: (iTunes | Google Play)
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..
We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 28, 2021 • 1h 1min
Growth Hacking User Acquisition
Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube).
Topics Covered:
02:28 - Website traffic vs app traffic - what's converting better?
04:14 - How to optimize web traffic to app users
06:51 - Top of the funnel optimization to growth hack user acquisition
08:56 - Visual of Ripl's onboarding flow
12:02 - How to scale user acquisition
14:53 - What channel is better at scaling
18:17 - Wysefit App Audit
29:21 - The Google UAC hack that creates better targeting and lower CPIs
31:44 - How do you compare Google UAC for Android vs iOS
32:35 - Apple Search Ads campaign structure
35:54 - Is 50K a good starting budget?
41:26 - Butlr app audit
52:56 - What's the best channel for getting started with paid acquisition?
54:30 - Apple Search Ad's CPT starting point
You can watch this video: http://youtu.be/jK2yQU-27fw
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************


