App Marketing by App Masters

Discover how you can use content marketing to increase your app downloads. Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya. Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users. Learn more about The Art of Content Marketing: https://theartofcontentmarketing.com/ You can watch this video: https://www.youtube.com/watch?v=OsoQIMQhueU Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman. Topic Covered: 05:36 - How he started tracking his events with Firebase  09:14 - How the longer pricing page 4X his revenue  17:32 - Are you developing in Swift  18:07 - Does Apple test subscriptions before approving?  32:18 - How does NOT having his app name affect his downloads  36:27 - Ludo App Audit  44:16 - Admob question  45:27 - Possible to sell over $15 a month  46:59 - Does localization work?  51:37 - Does the AppAdvice affect your App Store ratings?  54:40 - Golf Mind Caddie App Audit  01:00:56 - How Sobhan uses push notification to increase engagement & sales  01:03:35 - How to anchor your prices You can watch this video: https://youtu.be/wlY7O8Vvsq0 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing. You can watch this video: https://youtu.be/bzpmGeTS0WQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs. Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 01:20 - Proper onboarding flow  07:20 - 5X more subscriptions with trials  17:10 - Web vs App  22:11 - How often should you send push notifications  31:23 - Junglee Rummy App Audit  39:38 - What's the minimum downloads to 3X your revenue?  41:49 - Proper planning to avoid extra costs  51:00 Rainbow Ball App Audit  You can watch this video: https://youtu.be/hqgaLR8VoKs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads  12:02 - What channels should you use for online traffic  14:15 - How to use Pinterest to drive traffic  15:34 - Blinkist Example  16:10 - Should we use different ad creatives  21:17 - Fabulous online onboarding flow  27:06 - Should you use Spanish in screenshots in Spanish Mexico  30:51 - How to convert paid content sign ups into subscriptions  37:41 - White Noise and Lullaby Lounge App Audit  51:35 - Can you provide sample of an app that lowered their price successfully?  54:52 - Who's Up?! App Audit  1:00:07 - Is it better to start with a higher or lower price?  Connect with Thomas: https://www.linkedin.com/in/thomasbcn/ https://madv.substack.com/ You can watch this video: https://youtu.be/GLGI3roxjyQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO. Topics Covered: - Why she decide to sell - key lessons - Her #1 tip to weed out unlikely buyers - How she calculated her "number" - How do she comes up with simple app names that are also great for ASO - Her #1 tip to grow downloads as a new app - Why she decided to stay solo instead of building a team Jenny Talavera is the Founder and Chief Creator at Treebetty LLC. Show Mentions - RevenueCat SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://appmasters.com/storyly You can watch this video: https://youtu.be/-hdkHpDmYJk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover the growth hacks to accelerate your app business growth. Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps. In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns. Connect with Michael: https://angleconnect.com/ Topic Covered: 02:20 - Michael's ASA Framework  04:54 - ASA Search Tab Placement  09:01 - What's the ideal CPT for discovery campaigns  12:48 - Do you use the CPA goal with ASA  18:50 - Apple Search Ads attribution  19:01 - How to use just Apple AdServices for attribution 26:33 - A hack to see low volume keywords from your discovery campaign  29:34 - Blade Match App audit & ASA strategy  41:32 - Negative keyword management  48:48 - SAFE4R App audit  01:20:42 - A trick to increase your ad revenue  You can watch this video: https://youtu.be/h50QibnHgTE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guests are founders of Vidlet, a powerful digital platform and expert professional services for conducting remote qualitative & hybrid research, around the globe, using smartphone video. They talk about selling their previous business, why it's important to use your own product, and how do you get valuable customer feedback. Doreen Lorenzo and Patricia Roller are the Co-Founders of Vidlet. Show Mentions - Fav app: Dark Sky - Fav app: Calm SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter. Go to SearchAds.com to start your free trial. Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

All the tips and strategies you need to know so you don't waste money developing app features that NEVER get used. Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web. Topics covered: 03:45 - How to build an app fast   05:38 - How to build the right features in the beginning  06:47 - Using Typeform for customer research  07:30 - How to find your early customers for feedback  10:01 - How Austin got started his company   11:13 - How he found his first freelancing clients  11:40 - How to post in FB groups and Reddit subreddits organically  14:39 - Any tips on making app promo videos  20:33 - Stark App Audit  29:14 - What is the #1 app development pitfall? (starting too big)  31:46 - What is Austin's tech stack?  32:47 - What if the client's app idea is not that great, do you tell the client?  39:18 - Supgro App Audit  51:05 - Is it worth publishing on the Amazon app store?  51:42 - Top Firebase features  53:28 - Is it worth to have an MMP after iOS 14  Listen to my episode on their podcast: https://www.strides.dev/podcast/marketing-and-growth-hacks-with-steve-young-app-masters You can watch this video: https://youtu.be/GLtBIw36FUM Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************