

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

6 snips
Aug 26, 2024 • 1h 15min
Ask Me Anything With Steve P. Young
We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!
This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!
App Audits:
https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056
https://play.google.com/store/apps/details?id=com.thunderpunchgames.zombiemare
You can also watch the video: https://youtube.com/live/xok3ST-VzoY
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
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Designed from authentic content, our custom emojis convey genuine emotions and meanings.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 20, 2024 • 5min
The Global App Pricing Hack Apple Doesn't Want You to Know
Are you leaving money on the table in the global app market? Top apps are using a SECRET FORMULA to set PERFECT prices for EVERY country. Using this strategy unlocks hidden profits, maximizes downloads, and makes your app a global phenomenon.
In this video, you'll discover:
-The FLAWED LOGIC behind Apple's pricing recommendations (and why they might hurt you).
-The SECRET FORMULA top apps use to set prices that CONVERT and CRUSH the competition.
-A SIMPLE STRATEGY to find the PERFECT PRICE for any country, without needing a giant marketing budget.
-Bonus Tip: How to leverage psychology to BOOST conversions even further with clever pricing strategies.
Stop giving away profits! Watch now and unlock the global app pricing secrets that will take your app to the top!
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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9 snips
Aug 19, 2024 • 1h 2min
Advanced UA Analytics for Exponential App Growth
In this interview, we will discuss advanced user acquisition (UA) analysis and its pivotal role in exponential mobile app growth.
Joining us is Christopher Farm, Co-Founder and CEO of Tenjin, a platform renowned for its in-depth UA analytics for paid campaigns. Christopher will share insights into the latest monetization trends and the power of advanced UA analytics in helping developers achieve their Return on Ad Spend (ROAS) goals.
We'll also explore common UA challenges and how data-driven decision-making can turn the tide.
You will discover:
-A deep dive into advanced UA analytics
-Practical tips to optimize UA costs through data-driven insights
-The significance of determining portfolio LTV and its impact on UA
-How Tenjin empowers developers to reach their ROAS targets
Learn More:
Tenjin website: https://rebrand.ly/tenjinwebsite
Youtube channel: https://rebrand.ly/tenjinyoutubechannel
Chris linkedin: https://rebrand.ly/chrislinkedin
App Audits:
https://play.google.com/store/apps/details?id=com.glinttec.beautyscan.beautyscore.photoBeautyScan
https://apps.apple.com/us/app/wise-budget-monthly-spending/id6444917344
You can also watch the video: https://youtube.com/live/Oi5yevmbOVk
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 13, 2024 • 7min
Best ASO Tool for Accurate Download & Revenue Data
Are you looking for the best ASO tool to find your competitors' estimated downloads and revenue numbers?
We looked at REAL client data and compared them to all the top ASO tools to break down which tool had the most accurate data.
Tools compared:
-App Store Connect
-Sensor Tower
-Mobile Action
-AppFigures
-AppMagic.rocks
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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15 snips
Aug 12, 2024 • 1h 19min
Bootstrapping an AI App to $2M ARR
In this discussion, Josh Mohrer, founder of Wave AI, shares his journey of bootstrapping an AI notetaker to over $2 million in annual recurring revenue. Despite lacking an engineering background, he reveals his unconventional methods for solo entrepreneurship. Discover the delicate balance of luck and strategy in pricing, leveraging community feedback, and optimizing digital marketing. Josh also discusses maximizing productivity with AI and effective user engagement tactics, making his insights invaluable for aspiring tech entrepreneurs.

Aug 6, 2024 • 6min
Boost Your App's Engagement & Revenue NOW with These Little Tricks!
Master the art of user engagement and skyrocket your subscription app profits! Discover hidden tactics to turn casual users into loyal subscribers.
Learn how to boost user engagement, increase retention, and convert more trial users.
From crafting compelling emails to perfecting the subscription conversion process, this podcast covers it all.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Aug 5, 2024 • 1h 17min
An Ex-Googler’s Guide to Google UAC for iOS
In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT).
We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions.
We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking.
You will discover:
- Effective tips on iOS campaigns with Google UAC
- The impact of the YouTube app implementing ATT
- Tackle tracking limitations on iOS
Learn More:
https://www.linkedin.com/in/ashleym-black/
https://www.candidconsultinggroup.com
App Audits:
https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318
https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share
You can also watch the video: https://youtube.com/live/0p7h1JIR4yw
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Jul 30, 2024 • 12min
Try These 2 Retention & Monetization Strategies (Stolen From 7-Figure Apps)
This video unlocks the secrets used by successful 7-figure apps to keep users engaged and coming back for more.
You'll discover:
-The 3 Essential Rooms for App Success: Acquisition, Engagement, & Retention & Monetization
-Network Effect Power: How to leverage user connections to skyrocket app value
-LiveOps Strategies: Dynamically create exciting offers to keep users hooked
Learn how to:
-Turn a single-player app into a thriving community
-Craft irresistible retention strategies
-Implement proven LiveOps tactics for maximum impact
Is your app ready for a 7-figure exit? Watch now and unlock its full potential! 🚀
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 23, 2024 • 7min
7 Mistakes to Avoid When Launching Your App
Uncovering the 7 Deadly Sins of App Launches. From overlooking in-app purchases to neglecting onboarding, countless app developers fall into common traps that can derail their launch.
Discover the hidden pitfalls that sink many apps before they take off. Learn how to avoid these mistakes and launch an app destined for success.
Leave a comment below if you have any questions you want us to highlight in a future Podcasts.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Jul 22, 2024 • 1h 11min
$400,000 in Sales in 7 Months on Upwork Using AI
This week's guest built an AI proposal tool that helped him generate $400K in sales through UpWork..
Daniel Reiling is the Co-Founder & CTO of Ecordia Studios - the company that helps you design, build, and launch your app fast.
In addition, you will discover the power of data-driven product development and proven strategies to excel as a freelancer through tools like Pouncer AI.
You will discover:
- Mastering product analytics and A/B testing with PostHog
- Unlocking user insights to optimize app performance
- Biggest mistakes that 1st time app founders make
- Freelancing success strategies with Pouncer AI
Learn More:
https://www.pouncer.ai/
https://ecordia.com
https://www.linkedin.com/in/danielreiling/
App Audits:
https://apps.apple.com/app/apple-store/id1548649551
https://apps.apple.com/app/colouring-games-kids-baby-2-6/id1525157190
You can also watch the video: https://youtube.com/live/86J3ZkYN7mk
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
*********************************************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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