App Marketing by App Masters

John McEvoy, solo founder of Momego (a transit tracking app with millions of installs), shares his journey from designer-turned-developer. He discusses localized ASO and screenshot A/B tests, a niche Apple Search Ads approach, price and trial experiments like reverse trials, building AI-friendly sites for distribution, and retention tactics including widgets, live activities, and churn recovery.

If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simplest MVP formula that actually drives revenue — not downloads✅ Why distribution matters more than features✅ How to build your Minimum Viable Revenue (MVR), not just an MVP✅ Real-world examples of indie apps making $3K–$200K/month doing one thing really wellWhether you're a developer or entrepreneur, this is your roadmap to launching an app that makes money from day one — without wasting $30K on the wrong features.🚀 Apply to work with Steve’s team: https://appmastersmvp.lovable.app/👨‍💻 Learn how to build your MVP + go-to-market strategy from App Masters’ in-house portfolio experts.Migraine Buddy: https://apps.apple.com/us/app/migraine-buddy-track-headache/id975074413Remote for Firestick & Fire TV: https://apps.apple.com/us/app/remote-for-firestick-fire-tv/id1467189269The Shortcut to Scale: The Distribution First Mindset: https://youtu.be/Dxk4TIvRa30You can also watch this video here: ⁠⁠https://youtu.be/YwiXQp2CKNM Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including:✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more)✅ How to combine ASO + paid for explosive growth✅ AI tools and automation that are changing mobile marketing✅ The new rules for creative testing and user retentionWhether you’re an indie developer or running a large app studio, this episode will give you the exact strategies, frameworks, and case studies to scale your app downloads and revenue this year.Learn More:Join the App Founder’s Community:https://appfounders.co/Use Code: NEWYEAR26 to avail 26% off on annual plansYou can also watch this video here: ⁠⁠https://youtube.com/live/KlYqVGudZpMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you. You’ll see how:✅ Every “failure” teaches you the next step.✅ How I went from $0 side hustles to running a 30+ person global team.✅ Why distribution (not features) was the ultimate game changer.✅ The exact moment I quit my job and went all-in on App Masters.Whether you’re an indie app founder, marketer, or dreamer trying to make it work, keep going. You’ll figure it out, too. 💪You can also watch this video here: ⁠https://youtu.be/acJF7kqtx2Y👥 Want to Join the App Founders Community?Get mentorship, accountability, and insider growth tactics from real app founders →👉 https://appfounders.coWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Mark Kaufmann, Co-founder and CEO of LingQ, shares how his language learning platform grew to millions of users without any ad spend. A former pro hockey player, Mark reveals the power of product-led growth and the significance of community engagement. He discusses the transition from web to mobile, the crucial impact of his father's YouTube channel, and their unique immersion approach. Mark also highlights the future of language learning with AI integration and offers insights on maintaining user retention and scaling organically.

How do you go from endless side projects to building a 7-figure business you love?The answer isn’t a marketing hack, or even an app idea — it’s community.In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.You’ll discover how joining the right community changed everything — and how starting his own mastermind (that later became the App Founders Community) became the foundation for long-term success.You’ll Learn:✅ The real reason community accelerates success faster than any marketing hack✅ How to find and join a community that supports your goals✅ Why mentorship and collaboration beat “solo hustle” every time✅ The framework Steve used to grow from $0 → 7 figuresYou can also watch this video here: ⁠https://www.youtube.com/watch?v=kKlscFzwNnA👥 Want to Join the App Founders Community?Get mentorship, accountability, and insider growth tactics from real app founders →👉 https://appfounders.coWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.💡 You’ll learn:✅ How to use newsjacking to ride trending moments✅ Why timing and humor drive engagement in niche communities✅ How a single push notification led to massive UGC and downloads✅ The power of creative risk-taking in app growth📈 Results:69K+ impressionsRecord app downloadsHighest branded search traffic in 16 monthsSometimes, it’s not about spending more — it’s about knowing when to strike. ⚡You can also watch this video here: https://youtu.be/xkpMXmO1074Want expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSYou don’t need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Igor Lyubimov, founder of Web2Wave and Web2App funnel expert, explains the structure behind Headway’s massive Web2App funnel. He breaks down the three-minute quiz opener, trust-building and psychology-driven question design. He also covers payment UX, upsells and winback email cadence, plus how to build similar funnels quickly with templates and concierge help.

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:🔥 Piko AI: Mood Tracker Journal🔥 ZipSign 🔥 Bodpic: AI Body VisualizerYou will discover:✅ How to find high-impact keywords using ASOMobile’s ASO tools✅ Real examples of title, subtitle, and keyword optimizations✅ How to identify high-opportunity, low-competition terms✅ Pro ASO workflow you can apply to any app todayLearn More:🧠 Try ASOMobile → http://bit.ly/49y6rEP 🎁 Use promo code APPMASTERS40 to get 40% OFF any planYou can also watch this video here: https://youtube.com/live/f4ZnGy-1S9cWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSYou don’t need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Dive into the latest innovations in app marketing with powerful new tools from AppsFlyer. Discover how True Lift Measurement reveals the real impact of paid ads, boosting organic growth metrics. Uncover cross-platform tracking with Unified Journeys, helping you see user behavior across various devices. Learn why Meta Ads are crucial for increasing organic downloads and how indie developers leverage these insights for profitability. Get ready to optimize your app marketing strategies and future-proof your efforts!