

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Dec 18, 2024 • 7min
This HACK Will Lower Your AI Costs
Discover how to cut your AI expenses and keep them at just a small fraction of your revenue.
In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts!
Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings.
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.
See what’s possible at asomobile.net
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Dec 11, 2024 • 9min
Expert Guide on When and How to Scale Your App!
The guest, an app developer and entrepreneur, shares valuable insights on scaling applications effectively. They discuss the key timing for growth, emphasizing user feedback and the significance of maintaining balanced advertising strategies like Apple Search Ads. The conversation dives into sustainable budgeting, promotional techniques, and strategies specifically for subscription-based apps, touching on trial periods and paywall optimization. Listeners will uncover how to enhance user engagement and maximize returns on ad spend for long-term success.

Dec 7, 2024 • 51min
Boost Your App's Conversion Rate with These 9 Proven Strategies
In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience.
Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users.
Discover small tweaks that make a big impact and boost your app's success!
This video is a webinar recording from Paddle's 2024 Happy Hour:
https://www.paddle.com/events/happy-hour-2024
Learn more about Paddle:
https://www.paddle.com/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.
See what’s possible at asomobile.net
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Dec 4, 2024 • 9min
Use This Formula to Scale Meta Ads (and Find a Unicorn Ad)
In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results. 🚀
👉🏻 Here’s what you’ll learn:
✅ How to build a robust creative testing process
✅ How to craft the perfect hook
✅ How to leverage key metrics to optimize performance
We’ll also share strategies for analyzing competitor insights, collaborating with UGC creators, and structuring ad sets to identify winning ads and scale them effectively.
Watch now to discover the step-by-step approach to creating high-converting ads and taking your campaigns to the next level! 🚀
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.
Check them out at Paddle.com
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************

Nov 27, 2024 • 9min
This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%)
Discover the secrets behind a recipe app's impressive 22% trial activation rate and a monthly revenue of $200,000! Learn effective onboarding techniques like enhancing user engagement through clear benefits and a streamlined login process. Dive into strategic paywall design and the power of A-B testing to boost conversions. This conversation is packed with actionable insights to elevate your app marketing strategy!

Nov 23, 2024 • 1h 15min
App Store Optimization AMA for 2025
Discover strategies to boost app downloads during the holiday season with innovative screenshot and in-app event promos. Delve into the value of targeting holiday-specific keywords and learn how to optimize your app's visibility in Q5. Explore the balance between Apple Search Ads and alternative channels like Meta and TikTok, while uncovering effective approaches to keyword selection. Enjoy insights on community engagement, user feedback, and the importance of humor in optimizing app performance. It's a treasure trove of marketing wisdom!

Nov 20, 2024 • 18min
How to Get Your First Subscribers: Advice for Indie Developers
Struggling to attract subscribers? Discover strategies for indie developers to grow from zero. Learn about effective App Store Optimization and leveraging Apple Search Ads for organic growth. Uncover the secrets to enhancing onboarding and optimizing paywalls. Explore pricing strategies that boosted renewals in the Brazilian market. Get inspired by success stories of apps achieving rapid revenue growth through strategic decisions and data-driven analysis.

4 snips
Nov 16, 2024 • 59min
Gamification Secrets That Led to 20M Users
Yves Benchimol, Co-founder and CEO of WeWard, shares insights about his health app that motivates over 20 million users to walk more through gamification. He discusses the integration of cognitive science to enhance user engagement and the importance of prioritizing metrics in a growing app. Yves highlights how WeWard fosters environmental sustainability while promoting mental well-being. Key strategies like streaks and rewards are examined, showcasing how gamification not only engages users but also drives them to healthier lifestyles.

Nov 13, 2024 • 10min
Best Way to Leverage Apps Gone Free Campaigns (Part 2)
Discover how to create irresistible free lifetime offers and leverage campaigns on platforms like AppAdvice and Indie App Santa. Gain insights into effective strategies that can boost your app's visibility and revenue. Uncover real-world data showcasing the impact of these campaigns and learn innovative growth hacks involving web funnels. Tune in for expert tips that will elevate your app marketing and maximize user engagement!

Nov 9, 2024 • 1h 13min
How SocialAI Became a Viral Phenomenon
Michael Sayman, founder of Friendly Apps and creator of SocialAI, shares his journey from launching his first app at 13 to becoming a leader in generative AI at Meta. He discusses how Social AI enhances user engagement and drives retention. The conversation dives into innovative marketing strategies, the power of humor, and the balance of user familiarity with groundbreaking technology. Plus, Michael offers insights on aligning user expectations with product capabilities and fostering community-driven growth for apps.


