App Marketing by App Masters

Discover how to spy on your competitors' ads using the Meta Ads Library. Learn the secrets behind viral user-generated content and effective hooks. Explore AI tools that streamline content creation and localization, boosting your team's efficiency. Gain insider tips on testing and scaling winning ad creatives, including optimal ad durations and the power of boosted reels for brand engagement. This guide is packed with strategies to elevate your marketing game and outsmart the competition in 2025!

Marion Balinoff, a seasoned consultant in influencer marketing for mobile apps, shares her wealth of knowledge from over a decade of success with six-figure campaigns. She provides insights on choosing the right creators, creating impactful influencer briefs, and strategic budgeting ranging from $500 to six-figure initiatives. Marion emphasizes the advantages of long-form content on YouTube, discusses effective performance measurement, and highlights building lasting creator partnerships that contribute to significant ROI.

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.You’ll Learn:✅ How to choose the right creators for your app genre✅ What to include in a killer influencer brief✅ Budgeting strategies—from $500 to six-figure campaigns✅ How to track success with MMP links, attribution & in-game KPIs✅ Building long-term creator partnerships that drive ROILearn More:https://www.linkedin.com/in/marion-balinoff/ng for AppsWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here’s the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover the framework that fuels apps to go viral! The podcast explores turning your team into a content production powerhouse. Learn why your content strategy is pivotal to growth. Uncover tools to swiftly adapt to market changes and spot trends. Plus, find out how to replicate successful ideas and embrace a mindset of continuous innovation. Dive into key strategies for understanding competitors and optimizing app marketing to boost reach and revenue.

Igor Lyubimov, CEO of Web2Wave and former Chief Product Officer at FindMyKids, dives deep into funnel optimization for mobile apps. He shares insights on building high-converting web-to-app funnels using storytelling and AI-powered personalization. Listeners learn the secrets to enhancing user engagement during onboarding and how to optimize paywalls for maximum conversions. With practical tips for indie app founders and marketers, Igor provides a roadmap for transforming web visitors into loyal subscribers—plus some lighthearted dad jokes to wrap it all up!

Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids, shares his expertise on building high-converting web-to-app funnels. He discusses the art of onboarding storytelling to engage users and the importance of optimizing the first screen of your funnel. Igor also dives deep into creating compelling paywalls with clear pricing strategies. Plus, he offers a cheat sheet for transforming passive browsers into active subscribers—essential tips for indie developers and product marketers looking to grow their apps.

Zach Witzel, founder of Helium and former Uber pricing lead, shares insights that helped Uber generate over $100M. He discusses AI's role in app monetization and how to build paywalls that convert effectively. Learn about dynamic pricing strategies and the importance of experimentation for indie developers. Zach emphasizes personalized marketing within apps and the potential of discounting. With a fun vibe and a sprinkle of humor, he reveals how to enhance user experience and retention while boosting revenue.

Zach Witzel, founder of Helium and former pricing lead at Uber, shares his wealth of knowledge on app monetization. He discusses the power of AI in creating effective paywalls that boost revenue. Zach highlights dynamic pricing strategies, emphasizing the importance of adjusting prices based on user behavior. He also explores the significance of personalized onboarding and the overlooked benefits of discounting. With insights aimed at indie developers, he reveals how to enhance conversion rates and maximize app profitability from day one.

Discover effective word-of-mouth marketing strategies to skyrocket your app's growth. Learn how influencer collaborations and referral programs can drive downloads. Real-world examples from popular apps illustrate tactics you can easily implement. Uncover tools for tracking your marketing effectiveness, ensuring your efforts yield results. Plus, find out why using the right deep linking alternatives is crucial for seamless user journeys. Get ready to empower your users to share your app even more!

Fresh insights from MAU Vegas bring exciting app growth strategies. Discover how to optimize user onboarding and creatively test advertising with visual tactics. Learn to align social media marketing with user behavior and implement effective monetization techniques. Enjoy a mix of serious advice and dad jokes as app promotion strategies are discussed, including the magic of AI in boosting app visibility and monetization. Tune in for lively conversations and actionable tips to elevate your app game!