Marketing, Media & Adtech

Skye Frontier of Incremental came on ADOTAT to tell me everything the marketing industry doesn't want you to know. He did not disappoint.We got into why ROAS is the high fructose corn syrup of marketing measurement, how 73% of organizations are still running their entire media programs on a metric that has no proven connection to actual sales, and why the platforms selling you attribution software have absolutely no incentive to fix any of this.Skye has spent his career in measurement and incrementality, which means he has spent his career watching smart people cling to broken metrics for completely rational organizational reasons. He explains exactly why that happens, what it costs, and what actually works instead.We also got into retail media, the $59 billion industry that is quietly charging brands to appear on shelves they already stocked, why closed-loop attribution claims from retail media networks deserve the same skepticism as everything else, and who is actually winning the retail media wars and who is pretending to.Then we talked about AI, agentic marketing, and why throwing artificial intelligence at a last-touch attribution problem does not solve the problem. It just automates the mistake at greater speed and scale.Plus: the color vomit presentation story. The desert island incrementality pitch. Whether Skye would trade his ad server for a fishing pole. And the one belief he holds about this industry that would get him escorted out of a corporate retreat.This is one of the most honest conversations about how marketing measurement actually works that we have put on tape. Watch it. last touch attribution, ROAS, return on ad spend, incrementality, incrementality testing, causal inference, marketing measurement, attribution modeling, multi touch attribution, retail media, retail media networks, Amazon advertising, Walmart Connect, Amazon Marketing Cloud, AMC, retail media attribution, closed loop attribution, programmatic advertising, digital advertising, ad tech, adtech, media buying, marketing analytics, marketing mix modeling, MMM, media measurement, brand measurement, brand equity, AI in marketing, agentic AI, marketing AI, automated media buying, algorithmic bidding, smart bidding, reward hacking, programmatic optimization, CTV measurement, connected TV advertising, digital media, performance marketing, marketing effectiveness, media planning, media strategy, marketing budget optimization, ad spend optimization, Google Ads attribution, Meta attribution, Facebook ads measurement, Amazon ads, sponsored products, retail media spend, first party data, clean rooms, data clean rooms, walled gardens, ad fraud, marketing ROI, incremental ROAS, iROAS, holdout testing, geo experiments, conversion lift, brand lift, marketing KPIs, CMO, marketing leadership, B2B marketing, ad tech podcast, m 🎵 Copyrighted music licensed from Lickd. https://lickd.co My Type by Saint Motel, https://t.lickd.co/l/QqwoDJ3gmvL

Justin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty years of digital advertising history, the rise and fall of attention metrics, the future of trade media, the BlueStrike model of owning both a PR agency and a trade publication simultaneously, and why the advertising industry has survived every near death experience thrown at it and will probably survive the next one too.Justin started as a journalist covering the dot com boom, watched programmatic advertising get built from scratch, covered every major wave of digital media from search to social to CTV to retail media, and co-founded BlueStrike Group and New Digital Age to cover the industry differently than anyone had before. He brings a thirty year perspective that very few people in advertising actually have and even fewer are willing to share this honestly.In this episode we cover:Why the advertising industry keeps surviving everything that should kill itThe AI panic in advertising: why it already peaked and what that tells us about how the industry processes fearThe resilience paradox: is the industry genuinely resilient or just world class at kicking the can down the roadAttention metrics: why they emerged, why they are already going off the boil, and what is replacing themWhy outcomes measurement is the next frontier and why most of the industry is still grading its own homeworkRetail media as the closest thing to honest attribution the industry has ever producedThe wave theory of innovation: why the best ideas fail not because they are wrong but because the timing is offThe BlueStrike model: owning a PR agency and a trade publication simultaneously and why radical transparency makes it workWhy people who have actually worked in the industry write better about it than journalists who have notThe decimation of trade press and the unexpected renaissance happening right nowBruce Daisley, love your work, and what building teams around people actually looks like in practiceWhy the dot com era was the greatest entrepreneurial moment in history and what it felt like to cover it from the press sideWhat thirty years of chronicling the industry actually teaches you about where it is going nextWhy the average CMO in 2026 is fundamentally different from the average CMO ten years agoThe black box era of programmatic: why it ended not because the industry fixed it but because clients got educated enough to demand betterWhat younger Justin should have done earlier and what he would tell anyone starting out in the industry todayThe legacy question: what does it mean to actually push an industry forwardWhether you work in programmatic advertising, digital media, ad tech, trade publishing, attention metrics, retail media, marketing technology, media buying, brand strategy, or content marketing, this conversation will give you a perspective on where the industry came from and where it is actually going that you will not find in a conference keynote or a vendor white paper.CHAPTERS: 00:00 Introduction 02:00 Why the industry never actually dies 06:00 The AI panic and what it tells us 10:00 The resilience paradox: survivor or can kicker 15:00 Attention metrics: rise, peak, and what comes next 21:00 Outcomes measurement and grading your own homework 27:00 Retail media and honest attribution 32:00 The BlueStrike model explained 38:00 Owning a PR agency and a publication simultaneously 43:00 The trade press decimation and renaissance 48:00 Bruce Daisley and building teams around people 53:00 Thirty years of dot com to now 58:00 What younger Justin should have done earlier 62:00 The legacy questionTAGS: ad tech podcast 2026, digital advertising trends, attention metrics advertising, programmatic advertising history, trade media advertising, retail media attribution, outcomes measurement advertising, Justin Pearse, New Digital Age, BlueStrike Group, ADOTAT Show, Pesach Lattin, advertising industry resilience, dot com era advertising, AI advertising 2026, CMO strategy 2026, advertising measurement, vanity metrics advertising, viewability advertising, brand safety, ad tech trade press, B2B media publishing, PR agency trade publication, advertising podcast, media buying strategy, programmatic buying, cookie deprecation, privacy advertising, contextual advertising, advertising attribution, marketing measurement, advertising ROI, media strategy, digital media trends, advertising industry history, advertising innovation, gaming advertising, CTV advertising, connected television, streaming advertising, walled gardens, first party data, identity resolution, advertising technology, martech 2026, advertising creative measurement, advertising outcomes, retail media networks, advertising industry future, advertising people, advertising culture, Bruce Daisley, joy of work, workplace culture advertising, London ad tech, UK advertising industry, European advertising, trade publishing model, media business model, revenue diversification publishing, audience first publishing, advertising black box, programmatic transparencyABOUT THE ADOTAT SHOW: The ADOTAT Show with Pesach Lattin is the advertising and marketing technology industry's most irreverent and honest podcast. No PR speak. No vendor talking points. No polite nodding at things that do not make sense. Just the people who actually built this industry telling you what they actually think. New episodes every week. Subscribe so you do not miss what comes next.SUBSCRIBE TO ADOTAT+ for the full three part written series on Justin Pearse, plus every premium episode, analysis, and industry breakdown at ADOTAT.comThe ADOTAT Show is sponsored by Troutman Amin LLP and Incremental.com

Jeremy Hlavacek, former VP at The Weather Company, IBM Watson Advertising, and Experian Marketing Services, joins Pesach Lattin on the ADOTAT Show for one of the most honest conversations about the state of digital advertising, programmatic, identity resolution, and connected television that you will find anywhere in 2026.Jeremy built one of the first programmatic publisher operations in the industry at The Weather Company, ran revenue strategy at IBM Watson Advertising, and led identity and data strategy at Experian Marketing Services before launching his independent consulting practice. He has been inside every major wave of digital advertising at exactly the moment it mattered most.In this episode we cover:Why the open web advertising model is structurally degrading and what replaces itThe island paradigm: how TikTok, Instagram, YouTube and streaming platforms have replaced the open web and what that means for publishers and advertisersWhy the deterministic versus probabilistic identity debate is the wrong question entirelyWhat signal agnostic identity strategy actually means in plain EnglishWhy CTV targeting works completely differently than the conference stage version suggestsHow the death of the cable bundle accidentally broke identity in ways nobody anticipatedWhy the programmatic industry was too Wild West for too long and what it actually costThe cookie as accidental infrastructure: free, ubiquitous, never designed for identity, and somehow the thing everyone built onWhy context is the missing variable that identity alone cannot solveWhat thirty years across startups, Weather Company, IBM, and Experian actually teaches you about building a career in a volatile industryWhy the Wanamaker quote still applies in 2026 and what that means for everyone selling measurement solutionsThe open web idealism versus the reality of what an unregulated information ecosystem actually producesWhy his ten year old son thinks the internet is for old people and why Jeremy thinks the kid is rightWhether you work in programmatic advertising, digital media, ad tech, publisher monetization, connected television, identity resolution, data strategy, marketing technology, or media buying, this conversation will change how you think about where the industry is actually going versus where the conference keynotes say it is going.CHAPTERS: 00:00 Introduction 02:30 The open web is for old people 08:00 The island paradigm and what it means for publishers 14:00 Follow the money: why the chaos is completely rational 19:00 The programmatic dream versus the programmatic reality 26:00 Signal agnostic identity strategy explained 33:00 CTV targeting: promise versus reality 41:00 The missing variable: context 48:00 Thirty years of hard lessons 55:00 The LSE idealist meets the industry realityTAGS: programmatic advertising 2026, digital advertising trends, connected television advertising, CTV targeting, identity resolution, third party cookie deprecation, open web advertising, publisher monetization, ad tech podcast, digital media strategy, marketing technology, martech, data strategy, advertising measurement, Jeremy Hlavacek, ADOTAT Show, Pesach Lattin, Weather Company programmatic, IBM Watson Advertising, Experian Marketing Services, signal agnostic identity, deterministic vs probabilistic, first party data strategy, retail media, streaming advertising, walled gardens advertising, ad tech 2026, programmatic buying, trading desk, identity graph, hashed email, mobile advertising ID, cookie deprecation, privacy advertising, contextual advertising, brand safety, advertising podcast, media buying, CMO strategy, marketing measurement, advertising ROI, ad fraud, viewability, attention metricsABOUT THE ADOTAT SHOW: The ADOTAT Show with Pesach Lattin is the advertising and marketing technology industry's most irreverent and honest podcast. No PR speak. No vendor talking points. No polite nodding at things that do not make sense. Just the people who actually built this industry telling you what they actually think. New episodes every week. Subscribe so you do not miss what comes next.SUBSCRIBE TO ADOTAT+ for the full three part written series on Jeremy Hlavacek, plus every premium episode, analysis, and industry breakdown at ADOTAT.comThe ADOTAT Show is sponsored by Troutman Amin LLP and Incremental.com

Everyone in ad tech slapped AI-powered on their homepage and called it a product update. Matt Spiegel calls it what it is.Matt Spiegel — founder, Omnicom exec, programmatic pioneer, and EVP of True Audience Growth and Strategy at TransUnion — sits down with Pesach Lattin to deliver the most uncomfortable truth in digital advertising right now: AI doesn't solve broken data problems. It amplifies them.In this episode we cover:The real reason cookie deprecation was never the crisis everyone claimedHow the industry went from mass media to programmatic to identity — and what comes nextWhy marketers with 16 martech solutions have a junk drawer, not a strategyThe "easy button" evolution: TV, ad networks, walled gardens — same mistake, different decadeWhy 62% of marketers are confidently measuring the wrong thingsHow gen AI will eventually make precision marketing easier — but only if you fix the foundation firstMatt Spiegel has been riding every wave in digital advertising since the late 90s, from founding Resolution Media at 25 to running identity strategy at TransUnion. He's not here to sell you anything. He's here to tell you what's actually broken.Season 8. Episode 1. We're back.🎙️ Host: Pesach Lattin | ADOTAT 📍 Guest: Matt Spiegel | TransUnionSponsors: ⚖️ Troutman Amin LLP 📊 Incremental.comStay bold. Stay curious. Know more than you did yesterday.#AdTech #AI #DigitalMarketing #ProgrammaticAdvertising #MarTech #IdentityResolution #DataStrategy #Measurement #ADOTATShow #TransUnion #MattSpiegel #Season8 #PesachLattin

He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Jordan Greene has spent 25 years collecting unpopular opinions about digital advertising and occasionally being proven right about all of them. As co-founder and Chief Media Officer of Alpha Precision Media -- the only NMSDC-certified minority-owned Amazon ecosystem partner in the country -- he has watched mobile advertising grow from carrier-based WAP pages into a $200 billion industry, and he is now making the same bet on connected television that most of the industry is still too nervous to make out loud. His position: CTV CPMs are too low. Not all of them. But enough of them that the entire upfront conversation is happening around the wrong number. He will explain exactly why, with the kind of specificity that makes media buyers deeply uncomfortable. We also get into: 🎮 The Twitch experiment that may have been the most expensive production ever put on the platform, what it proved about branded content, and why the chat told them everything they needed to know before the campaign data did 🏀 Undeniable -- the women's basketball show produced by Cynthia Cooper, Asia Wilson, and Cameron Brink, and why Jordan thinks female sports is the most undervalued media bet in advertising right now 📊 The Plural acquisition -- the data company built on Census Bureau methodology that Jordan claims delivers 30 to 60 percent stronger demographic targeting than standard segments 💰 The streaming wars endgame -- Amazon has $72 billion in cash. Paramount has $3 billion. Jordan has thoughts. 🎯 Why your CMO keeps asking for Disney Plus even after they told you they wanted audience-first buying, and what that says about the gap between what brands say and what their agencies actually do Plus: Pat Riley, George Carlin, Thomas Keller, the greatest Twitch chat in advertising history, a QSR client who ran back to NCAA basketball, and one man's completely unreasonable optimism about the future of connected television. Jordan Greene is either two years ahead of the industry or two years ahead of reality. Watch and decide for yourself. 🔔 Subscribe to ADOTAT for the full three-part written series, including the paywalled deep dives on Alpha's business model, the Plural acquisition, and the content-driven advertising bet: adotat.com 📧 Subscribe to the ADOTAT newsletter -- the most widely read trade publication in digital advertising that tells you what everyone else is afraid to say. Sponsored by: Troutman Amin LLP -- The TCPA attorneys you call before the class action, not after. troutmanamin.com Incremental.com -- Measure what's actually working. incremental.com

116 views Feb 26, 2026 #AI #audio #podcastingTim Armstrong went from a dairy farm in rural New Zealand to leading digital transformation at Mangrove Digital in Australia. Somewhere between herding 200 cows through lightning storms at 5 a.m. and optimizing programmatic supply paths, he picked up a take so hot it might melt your entire AI strategy: People still matter more than your algorithm. Yeah. We said it. In this episode of the ADOTAT Show, Pesach Lattin sits down with Tim to talk about why 53% of marketers think their AI is underwhelming (they're being generous), why companies are firing humans based on vibes and pitch decks, why soft skills are the actual hard part, why audio advertising is the dark horse nobody's betting on, and why the ad tech industry has an "artificial complexity" problem that Tim is absolutely done tolerating. Also: desert islands, Dave Grohl on driftwood guitar, Elon Musk building coconut blockchains, and why Tim's three-year-old thinks dad just "goes to work." If you've ever sat in a meeting where someone said "let's leverage AI to synergize our pipeline" and wanted to scream — this episode is for you. Stay Bold. Stay Curious. Know More Than You Did Yesterday. #adtech #AI #programmatic #digitaladvertising #podcasting #audio #adotat

Frazer Locke has 34 years of retail and ad tech scars. He spent a decade inside Amazon building the ads machine before anyone took it seriously, and now he's SVP of International Sales at TripleLift, the creative SSP trying to keep retail media from becoming an unwatchable Blade Runner hellscape of infinite ads.In this episode of the ADOTAT Show, Pesach Lattin sits down with Frazer to talk about what's actually broken in retail media (even though he's too British to use that word), why frequency capping is a sanity check the industry is failing, what he learned from Seth Dallaire in the early Amazon Ads trenches, why Aldi and Lidl might be the dark horses nobody's watching, and whether full funnel measurement is real or just a really convincing PowerPoint slide.We also strand him on a desert island with Superman, Tom Hanks, and a British comedian you've never heard of. It goes exactly how you'd expect.🔥 WHAT WE COVER: 0:00 - Intro 0:56 - Who is Frazer Locke 2:42 - Career journey from Sainsbury's to Amazon to TripleLift 3:51 - What's broken in brand-consumer relationships 5:29 - The refresh ad problem nobody asked for 7:08 - When ad tech rewrote the retail playbook 8:37 - Retail media internationally vs the US 9:54 - If 1991 Frazer walked into today's office 11:23 - What separates real integration from bolt-on media 13:12 - Creative tech: innovation or automated mediocrity 16:02 - Is TripleLift still just an SSP? 17:50 - Cultural vs technological barriers to creative innovation 19:02 - Does contextual advertising actually work? 19:56 - AI-generated dynamic supermarket shelves 20:26 - The Aldi and Lidl retail media dark horse theory 21:40 - Retail media gold rush or cable TV fragmentation? 22:06 - Does full funnel measurement actually exist? 25:47 - Is retail media brand building or a click casino? 26:43 - Sacred cows: what would Frazer burn down? 28:16 - Programmatic transparency or smarter ways to hide fees? 30:35 - Will most DSPs exist in 10 years? 31:36 - If publishers and advertisers swapped roles 32:30 - Leadership across continents and time zones 33:28 - LinkedIn leadership vs real leadership 34:42 - Are we over-romanticizing culture? 35:32 - Desert island companions 39:04 - AI takes over: first question to robot overlords 39:29 - What the island teaches about ad tech 40:02 - What drives Frazer when the decks close 41:23 - The Seth Dallaire mentor lesson 44:00 - Frequency capping as industry sanity check 44:44 - If not advertising, then what? 45:22 - Legacy: what Frazer wants to be remembered for📰 READ THE FULL BREAKDOWN on ADOTAT.com — including the ADOTAT+ deep dive on what Frazer was too diplomatic to say out loud, why he really left Amazon, and whether "creative SSP" is genius positioning or a holding pattern.👉 Subscribe to ADOTAT+ for the inside baseball: [link]🎙️ THE ADOTAT SHOW — where we cut through the buzzwords, the hype decks, and the endless talk of revolutionary solutions to talk about who's actually moving the needle in advertising. Hosted by Pesach Lattin.Be bold. Be curious. Know more than you did yesterday.💼 SPONSORS: Troutman Amin LLP — the ad tech lawyers who actually get it Incremental — measure what actually moves the needle#retailmedia #adtech #programmaticadvertising #amazonads #triplelift #retailmedianetwork #CTV #connectedTV #digitaladvertising #SSP #DSP #commercemedia #creativetechnology #marketingstrategy #brandbuilding #walmartconnect #ecommerce #advertisingtechnology #mediaplanning #digitalmarketing #marketingpodcast #adtechpodcast #retailmedia2025 #futureofadvertising #programmatic #supplypathooptimization #nativeadvertising #frequencycapping #adindustry #mediainnovation #retailmedianetworks #offsite #amazon #tesco #aldi #Lidl #marketplaceLoaded with the high-search-volume terms: retail media, programmatic advertising, Amazon Ads, connected TV, DSP, SSP, digital marketing, e-commerce, creative technology, and brand building.

Liz DeAngelis from Brainlabs joins Pesach Lattin on the ADOTAT Show to tear apart everything the ad tech industry pretends is working. From programmatic advertising's broken incentives to why attribution is theater, why video completion rate is an emotional support KPI, and why cheap never actually means efficient, this conversation pulls no punches. Liz has seen it all. Mobile app marketing. The Ad Council's COVID-19 vaccine campaign. Growth at Monks. And now leading programmatic strategy at Brainlabs where she's asking the questions nobody wants to answer: does any of this actually drive business impact or are we just funding a swamp? We get into the Pinterest CTV Scientific acquisition and what it means for intent-based TV buying, why "performance CTV" is a branded concept and not a real capability, why Google can't reconcile its own platforms, why display advertising destroyed itself through measurement, why agencies can't figure out which team owns new channels, and what actually breaks first when growth outpaces maturity. Plus: hustle culture is dead, founder intuition is bullshit, and the opinion Liz softens in public but holds privately is that advertising has ruined a lot of the internet.

Gaming is the single largest media channel on the planet. Bigger than streaming. Bigger than social media. Bigger than CTV. 3.5 billion people play at least one game every month — that's 90% of everyone connected to the internet. And yet the advertising industry has spent the last two decades pretending gaming doesn't exist. In this interview, I sit down with Itamar Benedy, the founder and CEO of Anzu, the company pioneering programmatic in-game advertising with native 3D ad placements inside video games. After eight years building Anzu, Itamar says they haven't even hit 1% of the journey — and explains why that's both the most honest and the most terrifying thing a founder can admit. We dig into why "the year of gaming advertising" has been promised every single January since the Blackberry era and never delivered. Why brands are finally moving budget into gaming — some because the performance arbitrage is undeniable, others because every other channel is collapsing under them. And some just because McKinsey told them to. We break down the infamous Netflix campaign disaster — when Netflix ran ads inside games telling players to stop playing and go watch Netflix — and why that's the perfect case study for everything brands get wrong about gaming audiences. The irony? Netflix is now a gaming company with an ad-supported tier as its fastest-growing revenue line. Itamar explains why lumping 3.5 billion people into one category called "gamers" is the laziest move in media buying, why in-game advertising is essentially digital out-of-home but with actual measurement and targeting, and why the gaming industry sabotaged its own advertising potential for years by going to war with the companies that make advertising work. This conversation is essential viewing for CMOs, media buyers, brand strategists, ad tech professionals, and anyone trying to understand where attention is actually going in 2025 and beyond. ABOUT ITAMAR BENEDY: Itamar Benedy is the founder and CEO of Anzu, a leading in-game advertising platform that delivers programmatic, brand-safe ad placements rendered natively in 3D within video game environments. Anzu works with major brands and game publishers to bridge the gap between where audiences spend their time and where advertising dollars actually go.

Sam Bloom, Head of Partnerships at PMG, returns to the ADOTAT Show for round two. Either that's heroic or deeply concerning. In this episode, Sam gets brutally honest about the AI hype cycle flooding ad tech, why most "agentic" tools are just the same old crap with a .ai domain, and how to tell the difference between real innovation and vendor theater. He breaks down his two-question filter that every pitch must pass, explains why 70% of agency time disappears into work nobody enjoys, and reveals why he fears two people in a garage more than the big holding companies. We also dive deep into CTV's graduation from high school (still figuring out laundry), why attention metrics are overrated, the coming tsunami of AI slop hitting connected TV, and how retail media is becoming identity infrastructure for a post-cookie world. Plus: the transparency paradox, why CMOs keep signing deals with agencies whose profits depend on opacity, and what happens when agencies disappear entirely. 🔥 IN THIS EPISODE: 00:00 - Intro 02:15 - The AI Hype Cycle: Sorting Wheat from Slop 08:30 - Sam's Two-Question Vendor Filter 12:45 - What "Agentic" Actually Means (And How It's Abused) 18:20 - The 70% Problem: Why Agency Work Sucks 24:00 - Mental Health in Advertising 28:15 - The Garage Threat: Why Small Teams Win 35:40 - What AI Cannot Replace 42:00 - CTV: Graduating High School 48:30 - Why Attention Metrics Are Overrated 54:15 - The AI Slop Tsunami Coming to CTV 59:00 - Retail Media as Identity Infrastructure 1:05:30 - The Measurement Reckoning: Killing Last-Click 1:12:00 - The Transparency Paradox 1:18:45 - What Clients Actually Need 1:24:00 - The Agency Extinction Scenario 📢 SPONSORS: Troutman Amin LLP - https://www.troutmanamin.com/ Incremental - https://www.incremental.com/ 🎙️ ABOUT THE ADOTAT SHOW: The ADOTAT Show with Pesach Lattin. Where ads get torched, truth gets told, and the industry pretends not to read us. Stay Bold. Stay Curious. Know More Than You Did Yesterday. 👉 SUBSCRIBE for weekly episodes with the sharpest minds in advertising, media, and ad tech. CONNECT WITH US: 🌐 Website: https://www.adotat.com 📧 Newsletter: https://new.adotat.com 🐦 Twitter: https://x.com/pesach_lattin?lang=en 💼 LinkedIn: https://www.linkedin.com/in/pesach-lattin/ #AdTech #DigitalMarketing #AI #ArtificialIntelligence #CTV #ConnectedTV #RetailMedia #ProgrammaticAdvertising #MediaBuying #MarketingStrategy #AgencyLife #PMG #SamBloom #ADOTATShow #PesachLattin #MarketingPodcast #AdvertisingPodcast #MediaPlanning #Attribution #Transparency #AdAgency #MarketingTech #MarTech Tags: sam bloom, pmg, adotat show, pesach lattin, ad tech, advertising technology, ai in advertising, agentic ai, connected tv, ctv advertising, retail media, retail media networks, programmatic advertising, media buying, digital marketing, marketing strategy, agency life, marketing podcast, advertising podcast, ai hype, attention metrics, last click attribution, incrementality, media mix modeling, transparency in advertising, principal media, holding companies, marketing technology, martech, cmo, media planning, ad agency, future of advertising, ai slop, streaming advertising