Soul & Science: Fast Forward Your Marketing Mind

Indeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women’s advancement.Brought to you by Mekanism.

Foot Locker Global CMO Jed Berger joins Jason on the pod to discuss how omni retail is future-proofing Foot Locker.Jed Berger currently serves as the Chief Marketing Officer for the Foot Locker family of brands in North America. During his nine-year tenure at Foot Locker, Jed also served as Vice President of Marketing for Foot Locker. Prior to joining Foot Locker, Jed’s professional experience has deep roots in youth culture. After co-founding Dime Magazine and building the agency 94x50, he moved on to serve as the Senior Vice President of Marketing for Modell’s Sporting Goods for two years. His marketing acumen has been acknowledged regularly throughout his career, including being named to SBG 40 Under 40 in 2011, and Footwear News 40 Under 40 in 2018.Brought to you by Mekanism

OkCupid Global CMO Melissa Hobley joins us for our very first episode to help answer the question: Does moral capital lead to business capital?As a leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. Melissa is currently the Global Chief Marketing Officer at OkCupid, one of the largest dating apps in the world. As the first CMO at OkCupid, She has made the brand famous for its message of inclusion and progressive advertising. Prior to OkCupid, Melissa was the VP Marketing for Walgreens, and CMO of Buyology. Melissa also happens to be a client of Mekanism, and together we’ve created some amazing, progressive work that has moved the needle for OkCupid’s business.Brought to you by Mekanism

Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world. Brought to you by Mekanism