

Strong Talk
Matt Strong
Lessons on how to level up your physique and coaching business with the best educators, coaches and professors in the game.
Episodes
Mentioned books

Nov 13, 2025 • 23min
#28. An Easy Guide to Content Creation
In this episode, I break down how coaches can simplify the entire process by understanding their audience. What they struggle with, what they care about, and what they want to learn.
I cover the three types of content every coach should be using (engagement, education, social proof), why documenting your journey beats trying to constantly come up with ideas, and how to build a structure that makes content creation easier
I also share how I personally evaluate content, why likes and views don’t matter as much as you think, and the reason authenticity will always outperform trying to go viral.
If you want a clearer social media strategy, better ideas, and a way to grow your online presence without spending hours a day creating content, this episode is for you.
And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Academy to become a better coach and build a better business.
My Instagram is Matt_Physiquecollective
Check out the Strong Coaching Academy HERE

Oct 31, 2025 • 19min
#27. How to Overcome Coaching Burnout
In this episode, I go over my experience with coaching burnout, what it is and how I ended up having a panic attack in the gym.
I talk through why it happens, the negative implications it can have for us coaches, and most importantly, how we can put things in place to deal with it. Given how this is such a huge factor affecting myself and other coaches, I think this is a must-listen for anyone in the coaching game.
My Instagram is Matt_Physiquecollective
Check out the Strong Coaching Academy HERE

Oct 26, 2025 • 20min
#26. Resources to grow your business for less than £100
Summary
In this episode, I break down how I built — and still run — a successful coaching business with minimal expenses. I talk about why keeping your operating costs low matters so much, and how you can still deliver a high-quality service without overspending on things that "the internet" tells you that you need.
I share the tools, resources, and approaches I’ve personally used — from affordable education and simple setups for content creation, to free systems that keep things running smoothly. The goal is to help you build a profitable, scalable coaching business without wasting money on things that don’t help you do that.
My Instagram is Matt-Physiquecollective
Check out the Strong Coaching Academy HERE

Oct 11, 2025 • 22min
#25. Personal Update & Why Coaching Confidence Matters
In this episode, I share a personal and professional update — including my recent move and what's been happening in my business. I dive into the topic of coaching confidence — specifically, finding the balance between overconfidence and self-doubt. I talk about the real, practical ways coaches can build genuine confidence through experience, reflection, and consistent action.
Hope you guys take a ton away from this one
IG - matt_physiquecollective

May 27, 2025 • 21min
#24. Listener Q&A
In this episode I cover if you should have PEDs higher in prep vs off-season, how to go about content creation, how I deal with imposter syndrome and much more
For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram. www.instagram.com/matt_physiquecollective.

Apr 30, 2025 • 24min
#23. Principles of Effective Programming
In this episode, I talk through some principles we want to put in place with our clients to get the most out of their programming. From ensuring that we are actually working towards their goals, not ours as coaches, to ensuring the model of progression we use is a good one.
I'm confident that if you put all these elements in place, then your clients will get a ton more out of their programming and their results
For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram. www.instagram.com/matt_physiquecollective.

Apr 20, 2025 • 18min
#22. How to Increase Client Retention
In today's episode, I walk you through the steps to increase client retention, which I use and teach to my mentees.
If you can implement at least some of these, you'll see significant improvements in client retention, which will allow you to build a better, bigger business.
Hope you take a lot of value from this one!
Thanks,
Matt
Instagram - www.instagram.com/matt_physiquecollective.
Strong Coaching Academy - Click here to join

Apr 16, 2025 • 12min
#21. How to Sell without being Salesy
Explore the art of selling without coming off as pushy! Dive into the pitfalls of high-pressure tactics and how they can damage trust. Learn the value of being product-focused, where developing your coaching skills is key. Discover the power of defining your ideal client and consistently providing value. Understand the importance of showcasing results to naturally attract clients, and how generosity can build lasting relationships. Ultimately, prioritize being a better coach to drive sustainable success.

Apr 5, 2025 • 16min
#20. Listener Q&A
Todays episode I answer listener questions about the state of the industry, how to build a business with limited resources & how to be productive when out of routine.
Hope you take a lot of value from this one!
Thanks,
Matt

Apr 1, 2025 • 20min
#19 - How to structure your training as a busy coach
Today, I'll explore the issues we coaches typically encounter with physique development and the many mistakes I've made over the years.
And the solutions that allow me to make physique progress alongside coaching 100+ clients & running 3 successful businesses
If there's anything you'd like to see me dive into in a future episode, hit me up at Matt_Physiquecollective on IG.
Thanks, Matt


