My Amazon Guy

Steven Pope
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Sep 20, 2023 • 31min

How to Audit Seller Central - 3 Tips to Find the Best Amazon Sales

Send us Fan MailI showcase where to focus on the account.Start with the highest inventoryLook at the page, check all attributesIs it stockedtoo muchrun a saletoo littleflag to warehouseReview keywordsCerebroICAP myamazonguy.com/icapCreate new PPC campaigns based on cerebro/icapReview business report top sellers to lowest🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction and the challenge of managing a complex Amazon account.0:11 - Analyzing inventory by available quantity and assessing stock levels.1:09 - Evaluating product listings, including images and A Plus content.3:06 - Exploring customer podcasts for product insights.5:12 - Identifying slow-moving and overstocked products.9:04 - Discussing PPC strategies for boosting sales.12:00 - Using the Cerebro report to analyze keyword rankings and competitors.15:01 - Assessing keyword viability and competitor performance.19:10 - Creating PPC campaigns targeting specific keywords.21:05 - Establishing PPC campaigns based on competitor keywords.23:02 - Reviewing the search query performance report for insights.25:45 - Analyzing high-search-volume keywords for advertising opportunities.29:21 - Encouraging viewer engagement and mentioning agency services.Support the show
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Sep 19, 2023 • 46sec

Amazon PPC Debate: CTR vs CVR

Send us Fan Mail🔥 Like these tips? There's a whole hour of pure Amazon knowledge waiting for you to soak up! 🚀🥊 Ready for the Ultimate Amazon PPC Showdown? CTR vs. CVR—Who Will Reign Supreme? Hold on tight because things are about to heat up! Join us for an adrenaline-pumping face-off as we dive headfirst into one of the most intense debates in the Amazon PPC world. It's a battle of strategies, metrics, and advertising philosophies!🎙️ Tune in to Episode 17 of That Amazon Ads Podcast for a no-holds-barred debate that's about to reshape your Amazon advertising game. Will it end in a unanimous decision or a knockout punch that changes the game forever?🎧 Listen to the full episode here:LinkedIn: That Amazon Ads PodcastSpotify: That Amazon Ads Podcast on SpotifyYouTube: That Amazon Ads Podcast on YouTubeDon't miss this practical episode; it's packed with insights that could redefine your Amazon PPC approach and help you level up your advertising game! 💡💼 #AmazonPPC #CTRvsCVR #DigitalMarketing #AmazonAdvertising #ThatAmazonAdsPodcast 🚀🔥🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 18, 2023 • 5min

Improve A+ Content with this Tip!

Send us Fan MailMastering the White Background for Amazon Listings!Ever wondered how to nail that crisp white background for your Amazon product images? Check out these tools explained by Faith Denniston:- Canva- Adobe Photoshop- Procreate Whether you're a seasoned pro or just starting, these tools have you covered!#AmazonSellers #ProductImages #WhiteBackgrounds #CTA: Learn from the expert. Watch the podcast now for step-by-step guidance.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction and overview of the topic.0:19 - First method using Canva to achieve a white background image.1:15 - Second method using Adobe Photoshop to create a white background image.3:37 - Introduction to the last two methods using Procreate.3:54 - The third method in Procreate, demonstrates a simple way to create a white background.4:20 - The fourth method in Procreate, demonstrates a more complex method involving freehand cutting out the background.Support the show
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Sep 17, 2023 • 4min

Brand Tailored Promotions Update

Send us Fan Mail🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Sep 16, 2023 • 13min

Pricing Strategies for Competitive Advantage on Amazon

Send us Fan Mail🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00: Introduction to pricing strategies on Amazon.0:38: Launch pricing strategy: Undercutting competitors during product launch.2:41: Incremental price increases during a launch.3:57: Competitive pricing: Tracking and adjusting based on competitors.6:00: Value-based pricing: Emphasizing product value.8:37: Customer perception and trust in higher-priced products.9:49: Bundling and multi-pack pricing for added value.11:54: Best practices: Odd pricing, competitor monitoring, and profitability checks.13:02: The importance of monitoring product-level profitability.Support the show
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Sep 15, 2023 • 3min

Prevent Search Suppression

Send us Fan Mail🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00: Introduction to a new tool on Amazon's management inventory page.0:24: Purpose of the tool: Preventing search suppressions for sellers.0:52: Demonstration of accessing the tool.1:01: Overview of tool features, including editing listings and deleting products.1:17: Introduction to tabs showing listing quality status.1:43: Exploration of the "Title Quality" tab.2:19: Observation of the "List Price" tab.2:41: Encouragement to update information to prevent suppression.2:46: Conclusion by the speaker, Francisco.Support the show
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Sep 15, 2023 • 1h 41min

My Amazon Guy Friday Live Q&A with Faith Denniston and Francisco Valadez

Send us Fan MailBreak free from the Google grind! Join our electrifying community as we light up the comments section in this groundbreaking video: https://www.youtube.com/myamazonguyDive into why we're the hottest topic around, backed by nearly 100 glowing reviews about My Amazon Guy: https://myamazonguy.com/testimonials/And if you are craving an epic weekend binge, look no further! 🍿 Immerse yourself in our wildly popular Amazon Tutorial playlists and supercharge your expertise: https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/This is an extraordinary opportunity you won't want to miss! 🔥#MyAmazonGuy #AmazonTutorials #LevelUp #Entrepreneurship #ElevateYourBusiness #knowledgeispower Timestamps:0:00 - Introduction to User-Generated Content (UGC) and TikTok's importance.1:32 - Analyzing UGC video quality and its benefits.5:50 - Challenges with TikTok business verification.6:55 - Value of UGC for Amazon listings.8:13 - Comparing different UGC video qualities.9:20 - Partnering with a TikTok agency for UGC.10:10 - Encouragement to invest in UGC video content.19:33 - Discussion on tracking and Ace at the child level.21:00 - Greetings and acknowledgments.22:03 - Refunding $5 as a token of gratitude.23:01 - Product type and file uploads in categorization.25:03 - Costs for running promos with coupons.26:52 - Influencer access to attribution link performance.28:12 - Opening a new seller account after deactivation.29:52 - Shifting inventory to a new Amazon account.30:30 - Referral fees and promotional discounts.31:00 - Accessing transaction history through reports.32:02 - Escalating issues through Twitter support.33:05 - Mentioning ad spend for issue escalation.33:36 - Combining Amazon promo codes and coupons.34:00 - Differences between affiliate links and attribution tags.35:29 - Importance of the attribution tag.36:05 - Using affiliate links for product promotion.37:11 - Amazon Affiliates program.39:42 - Re-listing products and SKU use.40:55 - Manually verifying bank accounts.41:27 - Amazon's policy on multiple selling accounts.43:43 - Amazon inventory limits based on IPI score.44:55 - Planning and scheduling for the Canton Fair.45:28 - Amazon warehousing and distribution.50:03 - Supplement brand defense campaigns.51:09 - KPIs for brand defense campaign evaluation.52:14 - Changing entity information in an Amazon account.53:04 - Including clicks and sales in the search query report.55:18 - Chemical test tax in Sweden.55:58 - Bulk-checking ASINs for deals.56:59 - AMS optimization strategies.58:45 - Optimizing Amazon advertising campaigns.1:00:00 - Negating keywords in Amazon ads.1:00:54 - Handling a two-star Vine review.1:03:04 - Updating title or thumbnails first.1:04:51 - Addressing decreased sales despite efforts.1:06:57 - PPC as a potential cause of decreased sales.1:07:15 - Impact of images and colors on listings.1:10:34 - Using color swatches in listings.1:13:38 - Common VA mistakes in PPC.1:15:35 - Strategies for highly competitive products.1:21:11 - Using flat file ID and batch ID for changes.1:21:35 - Editing ASINs without the edit button.Support the show
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Sep 14, 2023 • 4min

What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC

Send us Fan MailMastering Amazon PPC: Unlock the Power of Click-Through Rates!Are your Amazon PPC campaigns leaving you with questions about click-through rates (CTR)? Wondering if your CTR is up to par? I'm Steven Pope, the mastermind behind My Amazon Guy, and I'm here to unravel the secrets of CTR and guide you toward PPC success. 🚀Now, let's talk strategy. Did you know that a strong CTR can actually reduce your costs? Amazon loves to flaunt ads that get clicks, so they're more likely to show them, which means lower bids for you. But don't jump the gun and optimize solely based on CTR. There's more to the story.Don't get lost in the CTR frenzy. Optimize your PPC campaigns based on ACoS, manage your bids wisely, and explore our CTR playlist for a treasure trove of insights.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RCHAPTERS-------------------0:00 Amazon PPC and Click-Through Rates (CTR)1:03 CTR based on campaign types2:05 CTR vs PPC3:10 ACoS optimization3:37 More CTR optimization tipsSupport the show
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Sep 14, 2023 • 1h 11min

My Amazon Guy Wednesday ARL: ASIN Review Live with John Aspinall

Send us Fan Mail🚀 Join us for our weekly ASIN Review Live Session with John Aspinall! 📈 Learn how optimizing your listing is a game-changer for Amazon Sellers.Learn how our expert analysis and actionable insights can help YOU:🔍 Optimize your product listings for maximum visibility💡 Identify opportunities to increase sales and profitability📉 Overcome challenges and improve your seller performance🎯 Fine-tune your Amazon strategy for long-term successDon't miss out on this opportunity to supercharge your Amazon business! Mark your calendar, invite your fellow sellers, and get ready to submit your ASIN for review during the live session. 🙌You won't want to miss this chance to take your Amazon game to the next level. 📦💰 #ASINReviewLive #AmazonSellers #ecommercesuccess Timestamps:00:00 - Introduction, content discussion, and PPC challenges.11:04 - Introduction of Joe, the brand director.15:07 - Mention of anxiety and anticipation.16:02 - Tracking and answering listing questions.17:04 - Changes in Amazon's A Plus panel design.20:06 - Brand name suppression in smaller listings.21:23 - Conversation about AI use and limitations.24:44 - Discussion of the Canva plugin for AI.27:06 - AI-generated content for an infographic.28:07 - Creating a lifestyle image for an Amazon listing.36:04 - Discussion about Claude's conversational nature.40:26 - Potential use of AI for analyzing Amazon Seller reports.40:31 - Sourcing and branding a product.42:03 - Choosing the product category: RPG dice sets.45:44 - Designing a steampunk DND dice set.50:08 - Mentioning the importance of avoiding certain keywords.53:06 - Amazon's experiments with A+ content and reviews.57:11 - Offering advice on improving the main product image.1:00:00 - Placement of the Brand Story module.1:02:52 - Use of emojis in listings.1:05:31 - Reviewing a product for the UK market.1:06:11 - Amazon UK's website format.1:08:01 - Offering a tip for improving the main product image.1:09:44 - Announcing the end of the session and upcoming meetings.Support the show
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Sep 13, 2023 • 6min

Would you Spend $55,000 on Branded Packaging? Vote Now on Age of Sage Branding

Send us Fan MailJoin poll on LinkedIn https://www.linkedin.com/posts/steven-pope_ive-sold-338441-in-tumblers-in-the-past-activity-7107383061754904577-dCk-?utm_source=share&utm_medium=member_desktop🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction and speaker's Amazon selling experience with tumblers.0:52 - Introduction of branded white box packaging and investment dilemma.2:05 - Presentation of designed packaging and its potential impact.3:00 - Consideration of how branding affects customer buying decisions.3:29 - Discussion of differentiation and potential for higher prices.3:57 - Concerns about selling different products under one brand.5:01 - Feedback from LinkedIn users 5:52 - User's question on taking a loan for branding.6:17 - Speaker's decision to preserve margins without investment.Support the show

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