

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 27, 2024 • 1h 33min
My Amazon Guy Friday Live Q&A with Faith Denniston and Shane Keyes - January 26
Send us Fan MailWho says you can't dominate Amazon? Not us. Join the Friday Live Q&A with Faith Denniston and Shane Keyes to prove them wrong!This isn't just another Q&A session: It's a goldmine of Amazon wisdom. Cut through the Amazon clutter: → Live expert advice at your fingertips. → Real-time solutions to your Amazon dilemmas. Your weekly Amazon power-up: → Learn, connect, and turbocharge your e-commerce game. Every Friday is a chance to level up: → Don't just watch the game, change the game. Be there or be square. Let's unlock your Amazon potential together! #AmazonFridayLiveQA #AmazonSellerSupport #MyAmazonGuyLiveSupport the show

Jan 25, 2024 • 1h 30min
My Amazon Guy Wednesday ARL with John Aspinall and Izabella Ritz - January 24
Send us Fan MailTransform your Amazon listings LIVE with John Aspinall & guest co-host, Izabella Ritz!Are your products underperforming? Leaving sales on the table? Not anymore!Join top seller John Aspinall LIVE as he reviews product listings submitted by sellers like YOU.John will show you how to optimize your Amazon strategy for growth.Special guest Izabella Ritz, CEO of Ritz Momentum, will also provide proven tips. With over 7 figures in Amazon revenue, she'll share how to:✔ Identify high-demand, low-competition niches✔ Create stand-out listings for higher conversion✔ Scale your business with targeted advertisingIzabella will offer specific recommendations to help you:→ Boost product visibility→ Unlock more sales opportunitiesThis is your chance to transform listings with experts John & Izabella!The potential for your Amazon business awaits - it's time to unlock it!Support the show

Jan 24, 2024 • 50sec
Why You Should Never Go Out of Stock on Amazon
Send us Fan MailIn this insightful video, Steven Pope, founder of My Amazon Guy, delves into the critical strategies for effective stock management on Amazon. As 2024 approaches, understanding the nuances of inventory control and the repercussions of stockouts is more important than ever.Discover the key tactics to avoid stock shortages and navigate the complexities of Amazon's inventory system. From understanding SEO implications to adapting to supply chain disruptions, this video is a must-watch for anyone serious about succeeding on Amazon in 2024.Key Highlights: - The immense importance of never going out of stock on Amazon.- How stockouts can significantly impact your Amazon SEO rankings.- Practical advice on overcoming supply chain challenges.- Essential tips for preparing your Amazon business for 2024.📌 Subscribe for more insights on Amazon strategies, e-commerce tips, and supply chain management solutions.Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter @myamazongguyInstagram @stevenpopemagPinterest @myamazonguys Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw?si=b746d55015ed436bTimestamps:00:00 - Importance of Stock Management on Amazon00:23 - Introduction of Speaker and Amazon SEO Implications00:31 - Supply Chain Challenges and Strategies for 2024#AmazonSelling #InventoryManagement #SupplyChain2024 #EcommerceStrategies #SEOAmazon #MyAmazonGuy #StevenPope #AmazonTips2024 #StockManagement #AmazonSEO #EcommerceSupplyChainSupport the show

Jan 23, 2024 • 9min
How to get #1 Best Seller on Amazon (Zulay Kitchen Garlic Press Case Study)
Send us Fan MailDon't miss our discussion on Chad Rubin's insightful LinkedIn post about Zulay Kitchen!https://www.linkedin.com/posts/itschadrubin_how-to-win-amazon-kws-a-strategy-for-the-activity-7153430856945008640-YiKE?utm_source=share&utm_medium=member_desktopSteven Pope dive into Zulay Kitchen's strategies that made them the #1 garlic press seller on Amazon. Learn about their smart pricing, sales techniques, and how they used Amazon's system to their advantage.Whether you're new to Amazon or looking to grow your sales, this video is full of tips. Learn from Zulay Kitchen's experience to build your successful selling strategy on Amazon.Got any thoughts or questions about selling on Amazon? Comment below! Let's talk about making sales and growing your business.Enroll in MAG School courses and be certified: https://mag-school.comWe are hiring: https://MyAmazonGuy.com/jobsJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter @myamazongguyInstagram @stevenpopemagPinterest @myamazonguys Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw?si=b746d55015ed436bTimestamps:00:00 - Introduction to Zulay Kitchen's Amazon Strategy01:00 - Analysis of Zulay's Launch and Pricing Strategy02:00 - The Impact of Pricing on Amazon Sales and Best Seller Ranking (BSR)03:02 - The Role of Paid Ads and Pricing in Dominating Keywords04:02 - Aaron's Break-Even Journey and Strategic Pricing05:00 - Experimenting with Price to Influence Rank and Sales06:01 - Utilizing Color Variations for Increased Profit07:00 - Analysis of Review Impact and Variation Strategy08:02 - OutroSupport the show

Jan 22, 2024 • 1h 44min
My Amazon Guy Friday Live Q&A with Faith Denniston and John Aspinall - January 19
Send us Fan MailAre your Amazon questions ready? Our Friday Live Q&A is a mind fusion of our AMA Queen and our CTR King!Excitement is brewing for this week's Live Q&A featuring Faith Denniston, our 'Queen of Amazon AMA,' and John Aspinall, the 'CTR King.' They're here to provide immediate expert advice, answer your Amazon questions, and share real-time tips to boost your Amazon business.Join us this Friday for a live podcast that's all about learning and discovery. Whether you're a newbie or a seasoned seller, there's something here for you.This isn't just a Q&A session; it's your chance to elevate your Amazon journey. Don't forget to mark your calendar for this Friday's podcast. P.S. - It's not just a talk; it's a step toward Amazon success. Join us to connect, learn, and grow.#AmazonFridayLiveQA #EcommerceExpertise #MyAmazonGuyLiveSupport the show

Jan 21, 2024 • 2min
Wrist Rest Review: Maximizing Comfort & Avoiding Pitfalls in Your Product Listing
Send us Fan MailJoin us as we deep dive into the art of perfecting your Amazon product listings. In this video, our merchandising expert, John Aspinall, review a wrist rest product, analyzing its current listing and suggesting impactful improvements. Learn why it's crucial to avoid 'free gift' promotions and how to effectively stand out from your competition. Get expert tips on optimizing your main hero image and leveraging product imagery to showcase your value proposition. Discover how to use screen space for effective merchandising, just like the top players in the TV industry. Share your thoughts and join the conversation in the comments below!Timestamps:00:00 - Introduction to Reviewing a Wrist Rest Product00:20 - Critique of Product Listing: Avoid 'Free Gift' Promotions00:34 - Analyzing Competitor's Product Images and Strategies01:00 - Suggestions for Improving Main Hero Image01:21 - Recommended Changes to Product Imagery01:50 - Utilizing Screen Space for Merchandising and Value Proposition02:17 - Closing Remarks and Call to Action for Comments Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.Support the show

Jan 20, 2024 • 3min
Outsmart Amazon's SEO & PPC in 2024 – Insider Tips
Send us Fan MailExplore the dynamic world of e-commerce in 2024 where sophisticated SEO, AI, and PPC strategies are revolutionizing the market. In this video, PPC experts, Matt Davis and Mina Elias, delve into how the competitive landscape is shifting towards mastery of digital marketing tools and the pivotal role of product innovation.Understand the critical importance of reviews, pricing, and a unique sales proposition in driving consumer choices. They also discuss the rising significance of omni-channel strategies and leveraging off-Amazon traffic for brand growth. Stay ahead in the competitive e-commerce arena with our PPC expert insights.Don't forget to like, subscribe, and share for more updates on e-commerce trends and strategies.Timestamps:00:00 - The Rise of Sophisticated SEO and AI in E-commerce00:10 - Increasing Competitiveness in PPC and the Importance of Mastery00:17 - Importance of Creatives, SEO, and PPC in E-commerce Success00:39 - Product Innovation as a Key Differentiator in a Level Playing Field01:02 - The Role of Reviews and Pricing in Consumer Decision Making01:17 - The Significance of Business Fundamentals on Amazon01:31 - The Necessity of a Unique Sales Proposition and Quality Products01:52 - The Growing Importance of Omni-Channel Strategies and Off-Amazon Traffic02:25 - Leveraging Off-Amazon Traffic for Competitive AdvantageSupport the show

Jan 19, 2024 • 5min
Effective PPC Optimization Techniques for Better ROI
Send us Fan MailIn this video, Matt Davis, together with Mina Elias, CEO of Trivium Group, share their wisdom on analyzing and cleaning up your accounts, optimizing for profitability, strategic budget allocation, campaign naming conventions, and much more. Discover how to effectively manage ad groups, refine keyword strategies, and leverage placement tactics for maximum impact. Whether you're scaling up or focusing on conversion rates, this video offers actionable insights for every level of PPC proficiency. Stay tuned for more expert advice on enhancing your digital marketing strategies. Don't forget to like, subscribe, and share for the latest in PPC trends and techniques.Timestamps:00:00 - Assessing New PPC Accounts: Key Metrics and Analysis00:29 - Account Cleanup Strategy and Scaling vs. Optimizing00:47 - PPC Optimization: Portfolios and Campaign Naming01:28 - Analyzing Campaigns for Budget Adjustments and Efficiency02:01 - Ad Group Management and Keyword Optimization02:37 - Placement Strategy and Bid Adjustments02:54 - Search Term Report Analysis for Negative Keywords03:31 - Identifying Profitable Keywords and Campaign Duplication03:43 - Launching Campaigns and Scaling Strategies03:46 - Improving Click-Through and Conversion Rates04:25 - Tactical Overview and Understanding the E-commerce FunnelSupport the show

Jan 18, 2024 • 1h 20min
My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - Jan 12, 2024
Send us Fan MailWho says you can't dominate Amazon? Not us. Join the Friday Live Q&A with Faith Denniston and Jason Mastromatteo to prove them wrong!This isn't just another Q&A session: It's a goldmine of Amazon wisdom. Cut through the Amazon clutter: → Live expert advice at your fingertips. → Real-time solutions to your Amazon dilemmas. Your weekly Amazon power-up: → Learn, connect, and turbocharge your e-commerce game. Every Friday is a chance to level up: → Don't just watch the game, change the game. Be there or be square. Let's unlock your Amazon potential together! #AmazonFridayLiveQA #AmazonSellerSupport #MyAmazonGuyLiveTimestamps:00:00 - Introduction and Countdown10:02 - Podcast Topic Introduction10:30 - Starting with Amazon Seller Questions10:53 - Amazon News Update: Documentation Support Changes11:43 - Amazon Category Trends Analysis Tools14:23 - Addressing Helium 10 Billing Issue and Rebuilding Listings15:56 - Dealing with Amazon FBA Shipment and Delivery Issues18:22 - Karen's PPC Strategy Inquiry and Recommendations24:42 - Touchstone's Question on Shipping Large Products in Two Boxes26:58 - Josh's Pricing Strategy and Buy Box Concerns30:42 - Rosen's Question on Tracking Changes in Seller Central by Different Users34:35 - Superfrog's Inquiry about Product Reviews and Amazon Vine Program39:03 - Blain's Question on Price Suppression and Increasing Product Price41:02 - Rosen's Query on Swapping Non-GS1 UPCs with GS1 UPCs44:35 - All's Question on Scaling Sales and Improving Profitability on Amazon47:01 - Superfrog's Second Inquiry about Adding a Second SKU to Avoid Commingling50:43 - Vara's Question on QR Codes for Warranty and Collecting Emails53:00 - Keen Brands' Query on Updating Brand Name on Amazon Listing56:04 - Faith's Insights on Ideal Product Listing Images58:17 - Superfrog's Follow-up on SKU Labeling Error and Inventory Check-in1:00:58 - Discussion on QR Codes for Customer Engagement1:01:29 - Identifying Real Suppliers and Getting Permissions for Quality Brands1:03:17 - Issues with Catalog Listings Report Processing1:03:35 - Advice on QR Codes for Amazon Reviews and Alternative Review Strategies1:04:45 - Building Effective Product Listing Images1:09:34 - Amazon Posts: Where to Find Them1:09:57 - Handling Inventory Labeling Errors and SKU Confusion1:13:53 - Caution on Using Email Addresses in QR Codes1:14:27 - Wrapping Up: Services Offered by My Amazon GuySupport the show

Jan 17, 2024 • 2min
Transforming Amazon Main Image: Before & After!
Send us Fan MailDiscover innovative ways to enhance your products as John Aspinall dive deep into real-life examples of product improvement! Starting with an intriguing transformation of root beer toothpicks, followed by insightful marketing strategies for apple cider vinegar gummies. Perfect for entrepreneurs and marketers in the product and supplement space. Tune in to learn valuable tips and tricks to elevate your brand!Timestamps:00:00 - Introduction to Product Improvement00:08 - Root Beer Toothpick Product Enhancement00:54 - Apple Cider Vinegar Gummies Product Discussion01:30 - Marketing Strategies for Supplement BrandsUpgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.Support the show


