My Amazon Guy

Send us Fan MailWho says you can't crush it on Amazon?Not Noah Wickham.Join the Friday Live Q&A with My Amazon Guy's expert, Noah, and get ready to unlock your Amazon potential!This isn't your average Q&A - it's a powerhouse of Amazon insights delivered straight to you.Cut through the noise and skyrocket your sales:→ Live expert advice from Noah himself→ Real-time solutions to your toughest Amazon challenges→ Weekly Amazon mastery sessions to propel your Amazon businessEvery Friday is your chance to level up:→ Learn from the best, connect with the community, and dominate the game→ Don't just watch, take action!Be there or be square. Let's conquer Amazon together!#AmazonFridayLiveQA #AskNoahLive #AskMyAmazonGuy #AmazonFBA #amazonppc Support the show

Send us Fan MailStruggling to compete on Amazon?  Many sellers rush into competing with hot-selling products without realizing they're commoditized. This video by John Aspinall of My Amazon Guy explains how to identify commoditized products and develop winning strategies to stand out  using branding. Learn why competing solely on price can be a race to the bottom. Discover effective tactics  to thrive in the  Amazon marketplace.#amazonfba #amazonseller #ecommerce #onlineselling #branding→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more:↳ https://myamazonguy.com/seller-central-amazon/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Commoditized Products on Amazon00:52 - Identifying Commoditized Products01:35 - Standing Out with Branding for Commoditized Products01:53 - Competing on Price with Commoditized Products (Not Recommended)02:27 - Considering Costs Before Competing on Price02:50 - Conclusion: Don't Blindly Compete on PriceSupport the show

Send us Fan MailAmazon "gurus" who share mistakes have more buy-in with their audiences.Ask me how I know.Every time I post my mistakes, I make more money.I get paid to make mistakes? Yes.When I started my agency it took off immediately. I had done consulting prior to the agency for 6 years. I was well primed to run an agency.I also had immediate success selling my own products on Amazon. I made a few brands, and in my best year profited 250k in 2021 (just selling on Amazon).As time went on, the agency took off (20-mil ARR now).But the product business mistakes piled up.I built more brands, and dropped hundreds of thousands of dollars on equipment.I spent 27.5k a month on warehousing (stupidest Amazon mistake I've made).And you thought the new FBA fees were bad?I invented new manufacturing techniques for holsters. Problem was, no one bought my holsters.I started a soap brand. I sold a million dollars in soap but I never broke the $20 price point so profits were peanuts.My wine glasses stopped selling, I started selling tumblers. Problem was, margins shrunk and competition spiked. The killshot tho? Amazon banning parody tumblers on Black Friday.I justified continuing selling on Amazon because every problem I ran into became content. Amazon yanked my listing? FU Amazon here's me troubleshooting for hours and fixing it.I was able to make awesome A+ content and showoff what a brand could do. I could experiment with SEO and break every keyword convention just to show off what's possible.It was great, and honestly the content stands up to today.My passion through all of this has always remained the same: Education.I am an educational company that happens to be selling on Amazon, that happens to be an agency.And because of that, me sharing how I messed up is on brand. Me sharing my roadrash is part of the education process.The mistakes I posted here aren't even the biggest ones I've made in business. The biggest one cost me 2-million dollars.And that's exactly why you should hire me. Because I have Amazon roadrash. Because I will help you prevent the mistakes that cost me millions of dollars.Or you could hire the guru who claims everything is going well...P.S. Pic of Boracay - if Amazon is an island, you gotta go through that cave to find success. You can't just walk the beaches.--------------------------------------------------------Discover the invaluable lessons learned from the highs and lows of selling on Amazon with Steven Pope, founder of My Amazon Guy. In this video, Steven shares his personal journey of transitioning from profitable sales to facing significant challenges due to Amazon's changing fees, category issues, and more. Learn from his mistakes in product selection, branding, and warehouse management to avoid common pitfalls and succeed in the competitive Amazon marketplace. Whether you're a new seller or looking to improve your current strategies, this video provides essential insights into navigating Amazon's complexities and thriving as a seller.#AmazonSellingTips #EcommerceMistakes  #OnlineBusiness #AmazonFBA→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Support the show

Send us Fan MailOur Amazon Agency experts here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. Click here to know more: https://myamazonguy.com/seller-central-amazon/Explore the latest Amazon Manage All Inventory dashboard with Benjamin Loya from My Amazon Guy. This video walkthrough showcases the new experience Amazon launched, designed to enhance how sellers manage inventory, view sales performance, and access critical FBA inventory details with fewer clicks. Learn how to navigate the updated interface, utilize sorting features for better analysis, and make the most of direct access options for managing listings and images. Plus, discover how Amazon's recommendations can streamline your workflow and improve efficiency. Perfect for Amazon sellers looking to save time and optimize their Seller Central account management.#AmazonInventoryManagement #SellerCentralTips #FBAInventory #AmazonDashboardUpdate #EcommerceEfficiency→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/→ Amazon Brand Registry Tools ↳ https://myamazonguy.com/amazon-brand-registry/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamp:00:00 - Introduction to New Amazon Inventory Management00:07 - Overview of the Manage All Inventory Dashboard00:25 - Exploring the New Experience Features00:41 - Sorting and Sales Performance Insights01:20 - FBA Inventory Details and Insights01:47 - Enhancements in Listing Management and Editing02:09 - Direct Access to Manage Images and Pricing02:46 - Amazon's Recommendations and Next Steps03:05 - Creating Shipments and Improving Efficiency03:11 - Conclusion and Call to ActionSupport the show

Send us Fan MailCheck out My Amazon Guy's favorite tool in Helium 10! https://crushtrk.com/?a=427&c=188&p=r&s4=STEVENPOPE10&s5=PURL-026847This video shows you how we use Helium 10 to make selling on Amazon and Walmart a lot easier. You'll see how this awesome tool helps us find the best keywords, keep track of our earnings, manage our products, and much more. We’ll dive into the best features of Helium 10, especially our number one pick that helps us stay ahead of the competition. Whether you’re new to selling online or looking to boost your sales, this guide is full of tips to help you do just that.#Helium10Tools #AmazonSellingTips #MyAmazonGuyFavorites→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/--------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us on Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Don't forget to subscribe to our podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailGet ready for a special treat! Join us for the My Amazon Guy Friday Live Q&A with the one and only, Steven Pope.He's not just any Amazon expert; he's a wizard who makes the complex world of Amazon feel like a walk in the park.With his vast experience in growing businesses, boosting SEO, and acing PPC, Steven's insights are pure gold for any Amazon seller.What can you look forward to?⤷ Direct insights from Steven's extensive Amazon knowledge.⤷ Practical strategies to boost your growth.⤷ Instant solutions to your pressing Amazon challenges.Why tune in? This session is more than just a Q&A. It's a comprehensive masterclass in e-commerce success. Get your questions ready and you'll walk away with actionable tips ready for immediate implementation.#AmazonPodcast #AskMyAmazonGuy #FridayLiveAMA #AmazonSellingTips Support the show

Send us Fan MailGet ready to stop crying over your underperforming ASINs! Join John Aspinall as he whip your listings into shape.Tired of watching your products gather digital dust? Fed up with sales as slow as a tortoise on a treadmill? John’s got the tough love your ASINs desperately need.He’ll be dishing out live advice on how to:↳ Catapult your ASINs out of obscurity and into the spotlight↳ Snag sales strategies that actually stick↳ Graduate from Amazon mediocrity to top-seller territory↳ Strategically tweak your game for the win, not just a participation trophyIf you’re ready for some real talk and ready to see your numbers go up (for once), you can’t afford to miss this.Transform your listings, transform your life – or at least your sales. See you there!#AmazonListings #JohnAspinallLive #ASINRescue #AskMyAmazonGuy #FreeASINReview #AmazonCTRTimestamps:00:00 - Introduction to the Final ARL Episode10:05 - Announcement: Last ARL and Future Plans11:19 - Transition to More Practical, Actionable Content13:06 - Introduction to the Slack Cohort for Direct Engagement14:05 - Recap of ARL's Impact and Upcoming Webinars16:04 - Details on Upcoming AI Webinar for Product Optimization17:00 - Using AI for Enhancing Product Listings and Images18:20 - Joining the Slack Group for Exclusive Insights19:40 - Live Product Review Session Begins20:01 - Reviewing Nana Tumblr Product Listing23:05 - Suggestions for Eyedrop Product Listing Enhancements25:42 - Analyzing Drink Mix Product Listing for Improvements26:17 - Demonstrating Product Listing Enhancements Using Design Tools27:02 - Importance of Showcasing the Actual Product in Listings29:07 - Emphasizing Product Origin for Increased Trust and Transparency30:01 - Practical Canva Tips for Improving Product Visibility32:04 - Strategies for Highlighting Product Quantity and Origin35:29 - Transition to Reviewing Another Product Listing35:55 - Review of Powder Drink Mix: Packaging and Marketing Suggestions36:32 - Using Canva for Mockups: A Practical Demonstration38:04 - Highlighting the Importance of Product Presentation39:01 - Suggestion for Demonstrating Powder Mix in Use40:00 - The Power of Before-and-After Images in Marketing41:01 - Discussion on Packaging and Flavor Profiles42:00 - Enhancing Visual Appeal with Canva for a Drink Mix Product43:23 - Transition to Jewelry Product Review: Importance of Lifestyle Images45:00 - SEO Tips for Jewelry Listings and the Value of A+ Content47:10 - Review of Personalized Dog Tags: Highlighting Features Clearly49:03 - Utilizing Brand Store Modules Effectively50:53 - Review of Pet Food Mat: Emphasizing Size and Features52:38 - How to Improve Pet Product Listings with Better Images and Descriptions54:03 - Discussion on Knife Set Listing: Making the Product Stand Out55:38 - Tips on Product Photography and Image Editing56:30 - Canva Tutorial for Creating Mockups57:19 - Emphasizing the Importance of Aspect Ratios and Visual Presentation58:05 - Discussing the "Six Piece Set" and "Made in France" Elements58:53 - Rationale Behind Specific Design Choices59:58 - Finalizing the Mockup with Canva Enhancements1:00:22 - Discussion on the Use of Photoshop vs. Canva1:01:18 - Personal Anecdote about Providing Direction to Creative Teams1:02:01 - Reviewing a Competitor's Product (Dog/Cat Food Mat)1:03:50 - Suggestions for Improving the Competitor's Product Presentation1:05:57 - Closing Remarks and Farewell to the AudienceSupport the show

Send us Fan MailDiscover the journey of a seasoned Amazon seller and founder of My Amazon Guy, Steven Pope, as he navigates the highs and lows of running an Amazon brand. From investing in the Age of Sage brand, facing unexpected challenges, to ultimately deciding to sell, this video covers essential insights into product selection, logistics, and marketing strategies. Whether you're an aspiring seller or looking to improve your Amazon business, gain valuable lessons from someone who's experienced it all. Plus, explore the surprising shift back to retail arbitrage and the continuing success of running an Amazon agency.#amazonselling #ecommerceinsights #brandstrategy #retailarbitrage #amazonagency → The Amazon Agency That Gets Results ↳ https://myamazonguy.com/amazon-agency/ → Get Operations and Sales Agency Assistance↳ https://www.myguy.agency/#programselection→ Save 20% on your first 6 months of Helium 10! Use code STEVENPOPE6M20!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Exclusive MAG discount for upgrading existing accounts here:↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Selling Amazon Brand00:35 - Reflections on Loss and Decision to Sell01:02 - Launching Age of Sage Brand and Challenges01:55 - Marketing Successes and Profit Margin Struggles02:42 - Realizing Strengths and Weaknesses in Business03:07 - Shift in Amazon Strategy and Product Challenges04:20 - Decision to Focus on Agency and Sell Product Business05:01 - Discussing Product Strategy and Warehouse Costs05:37 - Zone of Genius: Marketing and Educational Content06:02 - The Impact of Educational Content on Agency Success07:01 - Insights on Amazon's Future and Logistics Importance08:44 - Transition to Retail Arbitrage and Reflections on Past Advice09:38 - Future Content Direction and Agency vs. Amazon BrandSupport the show

Send us Fan MailGear up for an epic Amazon PPC AMA session with My Amazon Guy's VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.Prepare to have your strategy playbook rewritten with game-changing insights.Here's why this session is a game-changer:↳ Capture groundbreaking tactics to supercharge your Amazon campaigns↳ Learn from Kevin Sanderson's expert playbook on driving success↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!This podcast is where true Amazon legends are made.Save the date, prep your questions, and get ready to join the elite!Step into the arena where Amazon marketing champions are forged!#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMATimestamps:00:00 - Introduction to PPC Advertising on Amazon10:29 - Introduction of Guest Expert Andy Craig from Ad Habit11:27 - Importance of Being Proactive with Amazon Ads12:01 - Interactive Session: Viewer Participation with Emojis12:46 - Andy Craig Shares His Background in Amazon Advertising17:13 - Turning Viewer Frowns Upside Down: Improving Ad Performance18:12 - Q&A Session Begins: Tailoring PPC Campaigns for Success19:00 - Addressing Budget Allocation for PPC Campaigns20:27 - Optimizing Auto Campaigns: Splitting for Better Control22:43 - Advertising Strategies for Repeat Purchase Products24:53 - Budget Management and Prioritizing Campaigns Based on Performance26:26 - Effective Budgeting for High and Low ACoS Campaigns27:36 - Understanding ACOS and TACOS in Campaign Optimization29:16 - Strategies for Handling High ACOS Campaigns30:15 - Utilizing Negative Keywords and Dealing with Non-Converting Keywords30:51 - Strategies for Setting Cost-Per-Acquisition Goals32:49 - Tracking and Optimizing Amazon PPC Campaigns Effectively35:46 - Managing Keywords for Optimal PPC Performance37:45 - The Role of Category Targeting in Amazon PPC38:43 - Keeping TACOS in Mind While Optimizing Campaigns40:37 - Understanding the Stages of PPC: Launch, Grow, Maintain43:55 - Key Metrics for Business Growth and Understanding Placement Modifiers44:21 - Strategies for Bidding Competitively in Amazon PPC Auctions47:16 - Category Targeting Strategies and Refinements47:58 - Emphasis on Exact Match Product Targeting for New Sellers48:25 - Key Metrics for Business Growth Beyond ACOS and ROAS49:33 - Understanding Placement Modifiers for PPC Campaigns50:47 - Strategies for Competitive Bidding in Amazon PPC53:02 - Effectiveness of Expanded Product Targeting in Campaigns54:06 - Resources for Learning Amazon PPC Strategies55:06 - The Importance of Testing and Learning from PPC Campaigns56:12 - Managing Expectations and Emotions in PPC Campaign Management57:20 - Beware of Shiny Object Syndrome with New Amazon Features57:57 - PPC Strategies for Launching Similar Products59:05 - Budget Optimization and Allocation Among Different Sponsored Ad Types1:00:01 - Setting and Understanding Budget Recommendations1:01:08 - Importance of Bid Over Budget in Campaign Optimization1:02:47 - Lack of Impressions for a Targeted Keyword and Possible Solutions1:05:57 - Discussion on Negating Keywords in Auto Campaigns for Better ControlSupport the show

Send us Fan MailGet real-time solutions to your Amazon dilemmas with Jason Mastromatteo on our Friday LIVE AMA!Join Jason as he dives deep into the world of Amazon, offering you the insights and strategies you need to conquer the marketplace.In this livestream, you'll discover:✓ Instant answers to your Amazon questions.✓ Live advice to navigate Amazon's complexities and boost your sales.✓ A community of fellow sellers to connect with and learn from.Every Friday is your chance to step up your Amazon game. Transform challenges into opportunities and become a master of the Amazon universe.Tune in to our livestream for actionable tips and tricks that will skyrocket your Amazon success. P.S. - Don't forget to like, share, and subscribe for more invaluable Amazon content.#AmazonFridayLiveAMA #RealTimeSolutions #AskMyAmazonGuyLive #AmazonSelling #liveqanda Support the show