My Amazon Guy

Steven Pope
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May 3, 2024 • 1h 13min

Amazon PPC AMA Live with Kevin Sanderson and Dr. Travis Zigler

Send us Fan MailGet your Amazon ads to work smarter, not harder! Join us tomorrow at 12 PM EST for a live PPC AMA. Hosted by Kevin Sanderson with guest speaker, Dr. Travis Zigler, the CEO of Profitable Pineapple, who knows how to get those sales numbers up.Ready to learn from a top Amazon ad experts? Set a reminder, bring your questions, and let's amp up your ad game together!#AmazonPodcast #AmazonPPC #AmazonAd #AskMyAmazonGuySupport the show
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May 2, 2024 • 8min

The Honest Truth About Selling on Amazon FBA In 2024 (It's HARD)

Send us Fan MailDiscover the hidden challenges of selling on Amazon with Steven Pope, founder of My Amazon Guy. From sourcing products to navigating Amazon's advertising and SEO complexities, this video unpacks why selling on the platform is not as seamless as shopping on it. Get insider tips and learn about the realities of online selling that could impact your business decisions. Ideal for both budding and experienced Amazon sellers. Don’t miss out on crucial insights for mastering the Amazon marketplace!#amazonadvertising #amazonselling #amazonpodcast #amazonfba → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:04 - Overview of Selling on Amazon00:35 - Challenges of Product Sourcing01:01 - Packaging and Shipping Woes01:39 - Dealing with Amazon's Complexities02:01 - Advertising and SEO Challenges02:46 - Navigating Click Through Rates and Competitiveness03:00 - The Myth of Passive Income on Amazon03:49 - Additional Fees and Platform Challenges04:50 - Expanding Product Variations and Its Pitfalls05:07 - Exploring Other Sales Platforms06:00 - Influencer Marketing on TikTok06:25 - Frustrations with Amazon Fees and Diversification06:30 - Agency Experiences06:49 - Recap and Summary of Amazon Selling Challenges07:31 - Call to ActionSupport the show
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May 1, 2024 • 38min

3 Controversial PPC Hacks with Elizabeth Greene of Junglr

Send us Fan MailTwo Amazon experts, Steven Pope from My Amazon Guy and PPC specialist Elizabeth Green of Junglr, joined forces to unravel advanced PPC techniques tailored to maximize your Amazon advertising efforts. They delve into the nuances of budget management, explore the efficacy of different match types, and discuss strategic placement percentages to boost product visibility and sales. This comprehensive tutorial is ideal for Amazon sellers eager to fine-tune their PPC strategies and elevate their marketplace success.#AmazonPPC #PPCTechniques #DigitalMarketing #PPCStrategy→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Overview00:05 - Advanced PPC Techniques with Elizabeth Green00:31 - Technique 1: Budget Limitation in PPC02:01 - Discussing Impact of Budgets on Organic Sales03:30 - How to Manage Budget Caps and Bidding Strategies06:48 - Importance of Strategic Budget Management in PPC12:52 - Transition to PPC Match Types15:03 - Discussing the Efficiency of Various Match Types25:00 - Deep Dive into Placement Percentages36:00 - Summary and Conclusion of PPC TechniquesSupport the show
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Apr 30, 2024 • 19min

Ways to Enter the Unknown - Business Discovery with Johari's Window (This Will Help You Think)

Send us Fan MailDiscover the power of self-awareness with Steven Pope as he explains the Johari Window model and its application in business settings. Whether you're an agency owner, Amazon seller, or entrepreneur, this video offers insights on understanding both visible and hidden aspects of yourself and your business to drive decisions and growth. Dive into the unknown confidently with tested management techniques that could redefine your business strategy.#SelfAwareness #JohariWindow #ManagementTechniques→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Johari Window00:45 - Explaining the Johari Window Quadrants02:34 - Real-world Application of Johari Window06:34 - Mention of 'Black Swan' Book08:00 - Discussion on Unpredictable Events and Their Impact10:01 - Using Questions for Self-Discovery and Decision Making15:01 - Summary and Key TakeawaysSupport the show
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Apr 29, 2024 • 3min

How to Launch a PPC Campaign with No Budget Limit: Quick Exposure with Cautions!

Send us Fan MailCan a massive ad spend guarantee success on Amazon PPC? My Amazon Guy reveals the stages of a launch strategy (Grow, Maintain) & the risks of "hemorrhaging cash." Learn how to maximize exposure while optimizing for conversions, even with a big budget.#amazonppc #ppc #amazonadvertising #myamazonguy→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro: Unlimited Budget PPC Launch?00:30 - Stages of a PPC Launch (Grow, Maintain)00:54 - Exposure vs. Relevance in High-Budget PPC01:15 - Utilizing Different PPC Campaigns (Auto, Broad, etc.)01:28 - High Initial Costs & Benefits (BSR & Organic Ranking)01:45 - Amazon Limits on Non-Converting Campaigns02:03 - The "Honeymoon Period" & Rerunning Campaigns02:18 - Max Bids & Optimization Strategies02:40 - Relaunching Campaigns for Better Performance02:46 - Keyword Structure (5 per Campaign)Support the show
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Apr 28, 2024 • 12min

How To Optimize Your Amazon Listing Canonical URL (FBA SEO Hack)

Send us Fan MailGet a free quote at myamazonguy.co. Get more SEO tips and watch our SEO Master Class at myamazonguy.com/SEODo you want your Amazon listing URL to rank higher in search results? Learn how to set a custom URL packed with relevant keywords to boost your listing's SEO!  This video by My Amazon Guy explains two methods to set your Amazon listing URL and the impact on SEO.#listingoptimization #seo #url #keywordresearch #rankings #trending → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:14 - Why Set a Custom URL?00:42 - Can't Include Disease Claims in URL01:32 - Method 1: Requesting a URL Change through Seller Central02:04 - Method 2: Indirectly Influencing URL through Title (Not Recommended)03:34 - Conclusion: Prioritize Core SEO ElementsSupport the show
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Apr 27, 2024 • 10min

Amazon Seller Fees Are Ruining Everything (FBA Controversy)

Send us Fan MailExplore the complexities of Amazon's new low inventory fees in this detailed video with Steven Pope from My Amazon Guy. As Amazon delays the implementation of these fees, many sellers are left questioning the impact on their businesses. This video discusses the fee structure, Seller Support's vague responses, and the broader community's reaction on social media. Discover how these changes could affect your profitability on Amazon, especially for seasonal items and during stock-outs. Stay informed about how to navigate these new challenges and ensure you're not caught off guard by unexpected charges.#LowInventoryFees #FBAFees #SellerSupport #AmazonMarketplace #InventoryManagement #AmazonNews→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon's New Low Inventory Fees01:04 - Explanation of Low Inventory Level Fee and Its Impact02:01 - Challenges with Stocking Out and Unexpected Fees03:02 - Seller Support's Inadequate Responses on Fee Policies03:33 - Social Media Reactions to Amazon's Fee Changes04:01 - Seller Concerns About Product Damage Responsibility04:15 - Amazon VP Announcement on Fee Delay and Seller Reactions05:02 - Impact on Seasonal Items and Fee Transparency Issues06:00 - Challenges with Inventory Management and Amazon's Carriers07:01 - Explanation of Historical Days of Supply and Fee Implications08:01 - Seller Frustrations with New Fees and Potential Marketplace Exodus09:20 - Summary and Call to Action for Sellers to Voice ConcernsSupport the show
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Apr 26, 2024 • 1h 21min

My Amazon Guy Friday Live Q&A with Noah Wickham

Send us Fan MailWho says you can't crush it on Amazon? Not Noah Wickham. Join the Friday Live Q&A with Amazon expert Noah Wickham and get ready to unlock your Amazon potential!This isn't your average Q&A - it's a powerhouse of Amazon insights delivered straight to you.Cut through the noise and skyrocket your sales:→ Live expert advice from Noah Wickham himself→ Real-time solutions to your toughest Amazon challenges→ Weekly Amazon mastery sessions to propel your e-commerce businessEvery Friday is your chance to level up:Learn from the best, connect with the community, and dominate the game.Don't just watch, take action!Be there or be square. Let's conquer Amazon together!#AmazonFridayLiveQA #AskNoahLive #AmazonPodcast #AskMyAmazonGuySupport the show
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Apr 25, 2024 • 2min

Track Your Ads Like a Pro (But Don't Get Stuck in the Past!)

Send us Fan MailStruggling with PPC tracking? My Amazon Guy reveals the key metrics for optimization (ACOS, Conversion Rate, etc.) Learn the right balance between tracking & focusing on the future for peak ad performance. #amazonppc #advertising #optimization #trackyourdata → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro: Tracking Your Amazon Ads00:10 - Tracking Software vs. Manual Reporting00:29 - The Importance of Focusing on the Future, Not Just the Past00:54 - Key Metrics for PPC Optimization (ACOS, Conversion Rate, etc.)01:44 - Balancing Tracking & Focusing on Future Performance02:06 - Optimizing Conversion Rate for Improved PPC Results02:27 - Conclusion: Track Smart & Look Forward!Support the show
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Apr 24, 2024 • 3min

Free PPC Learning: Avoid Fake Gurus & Shiny Object Syndrome!

Send us Fan MailConfused about where to learn Amazon PPC? My Amazon Guy exposes the dangers of fake gurus & "shiny object syndrome." Discover FREE resources, the power of testing, and how to avoid costly mistakes.#amazonppc #amazonadvertising #avoidfakes #learnonline #myamazonguy→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro: Where to Learn Amazon PPC?00:08 - Beware Fake Gurus & Outdated Strategies00:21 - Free Resources: YouTube University & Amazon Seller Central00:43 - The Power of Testing & Free Account Audits01:01 - Don't Panic & Start Over: Optimize Gradually01:23 - Maintain Existing Campaigns & Implement New Strategies01:41 - Avoid "Shiny Object Syndrome" & Costly Mistakes (Sponsor TV Example)02:14 - Finding the Right Balance in Optimization02:26 - Conclusion: Avoid Shiny Objects & Test Before LaunchingSupport the show

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