

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Apr 30, 2025 • 9min
Breaking Amazon Seller News: Why Two Part Titles Could Be a Disaster for Sellers
Send us Fan MailAmazon is testing two part titles that split listings into short and long versions. This update could impact how products show on mobile and affect seller visibility. Sellers could lose visibility and traffic if they apply title changes too early.Need help with your listings? Book a strategy call with My Amazon Guy and get expert advice. https://bit.ly/44uHuaR#AmazonTitleUpdate #AmazonListingTips #TwoPartTitles #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsGrab the free SEO toolkit built to get your products seen, clicked, and sold on Amazon. https://bit.ly/4lQ88BfTimestamps00:00 - Amazon Testing Two Part Titles00:35 - What Two Part Titles Look Like01:25 - Amazon’s History with Title Limits01:59 - Don’t Make Changes Too Early02:34 - Amazon's Unpredictable Rule Enforcements03:10 - Why Long Brand Names Are a Problem03:52 - Brand Identity Doesn’t Matter to Buyers04:35 - Being Amazon-Native is OK05:01 - Long Titles Might Be Hidden on Mobile05:45 - Keep Stuffing Keywords (for Now)06:39 - Could This Change the Ranking Algorithm?07:19 - You Don’t Really Have Title Control07:51 - Expect Rollout Within 90 Days08:07 - Free Consultation at MyAmazonGuy.com/book08:43 - Personal Update from Steven Pope----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 30, 2025 • 4min
You’re Losing Money If You Don’t Know This About Amazon Targeting
Send us Fan MailMixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.Learn how simple changes to your targeting can help lower your ACoS and improve your results.Get better results on Amazon ads. Download our PPC guide and start improving your sales.https://bit.ly/3ScUKJS#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRTimestamps00:00 - What’s the difference between exact, phrase, and broad match?00:13 - Overview of targeting types with simple examples00:30 - How “artisan soap” matches in all targeting types00:55 - “Artisan soap for holidays” example and its limits01:11 - Phrase mismatch: when only broad works01:33 - Examples that don’t match any targeting type01:51 - Why you shouldn't mix targeting types in one campaign02:33 - Final summary of what each targeting type really means03:06 - Targeting errors: broad matches you didn’t expect03:45 - Quick tip: simplify Amazon ad targeting for better results----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 25, 2025 • 7min
Breaking News: Is Amazon Suppressing Your Listing Image Hacks?
Send us Fan MailAmazon is now cracking down on main image hacks that sellers use to boost CTR and sales.Learn how these changes impact your Amazon listings and what still works today.Get the free SEO Toolkit and start improving your Amazon rankings: https://bit.ly/3EFPhrY#AmazonSEO #MainImageHack #IncreaseCTR #AmazonListings #AmazonSalesWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Curious about our main image hack? Check it here: https://bit.ly/42J2qZeHaving trouble with SEO, PPC, or listing issues? Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:00 - Amazon Image Changes00:12 - What is the Main Image Hack?00:55 - How the Main Image Hack Worked Before01:45 - New Amazon Image Detection Updates02:45 - Why Main Images Are Being Suppressed03:35 - What Types of Main Images Are Still Safe04:30 - Examples of Suppressed and Allowed Images05:30 - Amazon Getting More Lax in Some Categories06:30 - What Sellers Should Do Now About Their Images----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 25, 2025 • 3min
The $3M Growth Secret Amazon Sellers Never Talk About
Send us Fan MailSome Amazon sellers scale fast, others stay stuck. It usually starts with how the product looks.CTR, PPC, and SEO all matter, but one change can make a big difference.Grab our free PPC guide and start spending smarter on Amazon ads: https://bit.ly/4jGqaUO#AmazonSelling #ClickthroughRate #PPCforAmazon #MainImageTips #EcommerceGrowthWatch these on YouTube:What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHAre Amazon Main Image Hacks Breaking the Rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10----------------------------------------------Find solutions with a one-on-one coaching session https://bit.ly/3YwtgCrSubmit your details and start improving your CTR https://bit.ly/4jXADvlTimestamps:00:00 - Starting with brand growth on Amazon00:15 - Why 66,000 US sellers are the target audience00:28 - Can your brand grow from $1M to $3M?00:33 - Main image fixes that double clicks01:10 - Example using Vaseline to explain image strategy02:00 - Using product-in-use photos and keywords02:45 - PPC and the golden keyword ratio explained03:25 - SEO checks: A+ content, alt text, and Spanish images03:50 - Traffic vs Conversion: Focus areas for growth04:30 - Other conversion issues: design, copy, catalog05:00 - Final thoughts + call to work with My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 24, 2025 • 10min
Struggling With Amazon Ads? Try This Keyword Trick!
Send us Fan MailAre you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAdsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaRTimestamps00:00 - Why Keyword Research Matters 00:21 - What Tools You Need: Helium 10 & Cerebro 01:14 - Finding Your Main Keyword 01:40 - Pulling Competitor ASINs from Amazon 02:32 - Importing ASINs into Cerebro 03:00 - Filtering Keywords by Rank & Volume 04:10 - Choosing Keywords for Broad Campaigns 05:24 - Finding Longtail Keywords for Exact Match 06:26 - Adjusting by Bid Strategy & Budget 07:31 - When to Avoid Low Search Keywords 08:08 - Broad vs Exact Campaigns Explained 08:50 - Using the Same Strategy for Existing Products 09:31 - Wrapping Up: Add Longtail Keywords for Better Results -------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 23, 2025 • 4min
How to Fix IPI Score Drops, Pricing Errors, and Inventory Problems
Send us Fan MailLearn how to fix your IPI score by staying in stock and sending inventory frequently. Understand how Amazon handles strike-through pricing and what causes it to disappear.Grab the PPC guide and start making smarter ad decisions: https://bit.ly/43WXCls#AmazonInventory #FBAIPI #StrikethroughPricing #AmazonSellers #EcommerceStrategyWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4lKaBgPTimestamps00:00 - Welcome and What Sellers Are Asking About 00:11 - What Affects Your IPI Score on Amazon 00:34 - Inventory Tips to Improve IPI Metrics 01:00 - Where to Learn More About IPI and Inventory Fees 01:28 - Strategy for a Strike-Through Price 02:15 - Why Amazon Removes Your Strike-Through 03:04 - Mistakes That Lead to Pricing Errors 03:20 - Final Thoughts on Amazon Pricing Strategy 03:26 - How to Get Help with Amazon Sales-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 21, 2025 • 6min
Tariff's are Causing Amazon to CAP Inventory Ahead of Prime Day
Send us Fan MailMany Amazon sellers are being hit with unexpected FBA product-level inventory restrictions.This video breaks down why you can’t send inventory through AWD and what actions to take before Prime Day.Read Blair’s full LinkedIn post: https://bit.ly/42TZXwmNeed help figuring this out? Book a 1-on-1 coaching call and get answers: https://bit.ly/3YwtgCr#AmazonSellers #TariffUpdate2025 #FBAUpdate #PrimeDayPrep #InventoryRestrictionWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsStruggling with ads? Get the free PPC guide built for Amazon sellers: https://bit.ly/4jrMwK8Timestamps00:00 - FBA Inventory Restrictions Hit Sellers Hard 00:30 - What Is the Restriction and Who It Affects 01:16 - Why Inventory Limits Are Back Again 01:46 - Amazon Overstocks Due to Tariff Concerns 02:27 - Why Low Sell-Through Products Are Targeted 03:10 - No Official Announcement from Amazon 03:30 - Impact on Prime Day Inventory Planning 03:55 - How to Work Around Inventory Limits 04:43 - Comparison to 2020–2021 FBA Restrictions 05:15 - Action Steps: Update Inventory and Sell Faster 06:12 - Final Thoughts on Ongoing Tariff Issues-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 17, 2025 • 20min
Tariffs: 2 Year Pain Prediction - Leave China ASAP
Send us Fan MailMany sellers are rethinking their supply chain as tariff changes create new challenges. Here’s what to do before it’s too late. Learn how tariffs, Trump’s long-term strategy, and supply chain shifts are changing everything for private label sellers. We break down what sellers should do next if they still manufacture in China.Get the exact tools real sellers use to grow 1.2 Billion Sales. Grab the Success Bundle before it’s gone: https://bit.ly/42NeWrLWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39Amazon SEO Update! https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-------------------------------------------------Start making smarter ad decisions. Download the free Amazon PPC guide now: https://bit.ly/3RTpLCsGot questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4j3mVXnTimestamps00:00 - Most Analysts Are Wrong About Tariffs00:22 - China Manufacturing and 245% Tariffs00:47 - Why This Is Just the Start01:15 - It’s About Jobs, Not Trade01:24 - Should You Complete a China Order Now?01:52 - The Signal: Bring Manufacturing to the US02:21 - The US-China Trade Imbalance03:03 - Closing Loopholes in Imports03:40 - Why China’s Cheap Goods Are Being Targeted04:08 - How Immigration and Oil Prices Affect Manufacturing05:25 - What Amazon Sellers Should Expect by 202706:17 - The Manufacturing Boom in the US07:49 - Stock Decisions for Amazon Sellers08:59 - Business Decisions: Which Bad Option to Choose?10:00 - Countries to Consider as China Alternatives11:52 - Why Mexico Might Not Be the Right Choice13:12 - Food and Textiles: Where to Manufacture Instead14:46 - Where the US Still Leads in Production15:57 - Luxury Goods From Europe: Are They Worth It?16:44 - The Problem With China Alternatives17:52 - What Should You Do Right Now?18:07 - How to Raise Prices the Smart Way19:09 - Slow Down Sales to Win Big Later19:45 - Where to Launch Your Next Product20:09 - Get Help With Your Amazon Business-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 16, 2025 • 6min
Amazon Changed SEO Again (And No One Told You) Alt Text Is No Longer Indexing
Send us Fan MailAmazon is changing how image alt text impacts SEO, and it’s already affecting rankings.This video breaks down what’s happening with comparison charts, brand stories, and alt text indexing on Amazon.Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdatesWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/4j3mVXnTimestamps00:00 - Amazon SEO Indexing Is Changing00:18 - How Alt Text Impacts Rankings00:50 - Why Comparison Charts Are Affected01:23 - Amazon’s New Accessibility Update02:13 - Can Amazon Now Read Image Text?03:18 - What Counts As Decorative Now?04:00 - Alt Text Inside Brand Story At Risk?04:54 - Why This SEO Shift Could Hurt Brands05:41 - What You Can Do About It06:06 - Final Thoughts on the Alt Text Update----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 16, 2025 • 5min
Missing Brand Registry Could Be Hurting Your Listings
Send us Fan MailMissing or mismatched brand registry can block 5% of your sales and visibility on Amazon.Fix trademark issues, connect listings, and stop losing traffic today.#AmazonBrandRegistry #AmazonTrademarks #AmazonStorefront #FixBrandIssuesGet the secrets to winning Amazon ads with our PPC guide: https://bit.ly/3EiWmyzWatch these on Youtube:Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEohQuestions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Competing for Viewership on Amazon00:19 - Understanding Brand Analytics and Segmentation01:15 - Overview of Customer Loyalty Analytics02:30 - Using Brand Tailor Promotions for Retargeting03:45 - Identifying Key Customer Segments for Growth04:50 - Why Retargeting on Amazon is Crucial----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


