

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
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Aug 4, 2025 • 7min
Steal Sales from Rivals with This SIMPLE Amazon PPC Hack
Send us Fan MailThis PPC campaign strategy targets specific competitor ASINs while layering in Amazon’s audience segmentation. By focusing on high intent shoppers already primed to purchase, sellers can take market share without inflating bids. Dynamic bidding and product-level targeting allow for better conversion rates and lower wasted ad spend.Want your ads in front of shoppers ready to buy from your competitors? Let’s set that up! Schedule a free call: https://bit.ly/4jMZtxu#AmazonPPC #CompetitorTargeting #AmazonAds #FBAadvertising #AmazonStrategyWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Setting Up for Market Share Capture00:28 - Why Manual Product Targeting Matters01:12 - Selecting Competitor ASINs for Targeting01:52 - How Bid Strategy Affects Spend and Visibility02:34 - The Role of Audience Targeting in Amazon PPC03:29 - Understanding Amazon’s Funnel: Awareness to Purchase04:16 - How Audience Groups Like High Likelihood to Purchase Work05:20 - Setting Bid Adjustments and Daily Budgets06:09 - Recap of Full Competitor Campaign Setup06:54 - Final Tips for High Converting PPC Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 30, 2025 • 5min
Big News for E-Commerce! Tariff Worries Ending?
A new trade agreement between the EU and US introduces a game-changing 15% baseline tariff on EU imports. This clarity eases planning and could encourage e-commerce sellers to expand into European markets. The conversation dives into the potential for reshoring and diversifying sourcing strategies due to shifts in global trade dynamics. Listeners learn how these developments can impact their businesses and seize new opportunities in an evolving landscape.

Jul 30, 2025 • 4min
BREAKING NEWS: Amazon Sellers Beware of NEW Feedback System
Send us Fan MailAmazon's new seller feedback system now allows customers to rate with stars only. This change may cause more fake ratings and hurt sellers with review abuse. The optional written feedback could reduce product reviews and make sellers more vulnerable.Schedule a strategy call if you’ve been hit with fake feedback before it gets worse: https://bit.ly/4jMZtxuGrab the crisis kit to protect your Amazon account from fake reviews and feedback attacks: https://bit.ly/4maWHn0#AmazonSellerTips #FeedbackAbuse #NegativeReviews #StarRatings #AmazonUpdateWatch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Amazon Rolls Out Star-Only Feedback System00:20 - Why This Change Will Be Abused Fast01:02 - Risks of Review Bombing for Sellers01:40 - Feedback Ratings May Lower Product Reviews02:18 - How Star Ratings Could Hurt Account Health03:00 - Best-Case vs Worst-Case Feedback Outcomes----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 29, 2025 • 8min
BREAKING NEWS: Amazon Stops FBA Prep Services in 2026 What Now?
Send us Fan MailAmazon will stop offering prep and labeling services for FBA by January 1, 2026.This includes AWD, AGL, and the Supply Chain Portal, forcing sellers to prep and label themselves.The policy shift affects new sellers most, especially those unfamiliar with third-party providers.Want help finding trusted FBA service providers? Book a call: https://bit.ly/4jMZtxu#FBAChanges #AmazonSellerTips #AmazonPrep #amazonsellernewsWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlDon’t wait for trouble, download the Crisis Kit before your account goes down: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Ends Prep Services for FBA00:26 - Why This Change Matters to Amazon Sellers01:18 - Amazon Says Sellers Already Do Their Own Prep01:41 - Will This Make Amazon Fulfillment Faster?02:28 - Ongoing Delays and Lost Inventory in AWD02:54 - Amazon’s Transition Options: DIY or Third-Party03:38 - Relabeling Problems and Seller Frustrations04:37 - No Reimbursement for Improperly Labeled Items05:34 - Is Amazon Just Avoiding Responsibility?06:28 - Why New Sellers Will Struggle the Most07:23 - What This Means for FBA Sellers Moving Forward----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 28, 2025 • 6min
Amazon Just Quit Google Shopping What Happens Now?
Send us Fan MailAmazon pulled back hard from Google Shopping Ads in a move that’s raising questions across ecommerce. Brands may see lower cost per click and new chances to take more share. Timing after Prime Day and platform control point to deeper ad budget shifts and testing in off-platform strategies.Start taking advantage of low CPC before Amazon jumps back in. Book a call with us: https://bit.ly/4jMZtxu#EcommerceMarketing #GoogleShoppingAds #AmazonSellers #CPCStrategy #OnlineAdvertisingWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlDon’t wait for trouble, download the Crisis Kit before your account goes down: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Suddenly Stops All Google Shopping Ads00:38 - Major Drop in Google Impressions Across Markets01:29 - Industry Voices Weigh In on the Pullback02:10 - Amazon’s Past Patterns with Ad Pauses02:55 - What This Means for Other Sellers and CPC04:03 - Amazon May Shift Focus to Internal Ad Ecosystem05:07 - Speculation on Internal Budgets and Google Relations05:55 - Now Might Be the Time to Try Google Shopping-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 25, 2025 • 8min
What's The REAL Difference Between AMAZON FBA And FBM Shipping?
Send us Fan MailChoosing between FBA and FBM depends on product size, shipping cost, and how fast it sells. Oversized or custom items often cost more when stored long-term and may not qualify for Prime. Sellers must weigh shipping fees, labor, and storage when deciding which method helps them keep more profit.Talk to an expert about which fulfillment method will actually save you money: https://bit.ly/4jMZtxu#AmazonSelling #FBAvsFBM #EcommerceShipping #FulfillmentStrategy #AmazonFeesWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4kOz6rrRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4lF0OYXTimestamps00:00 - FBA vs FBM: Which One Should You Use?00:16 - Why FBA Is Getting More Complicated00:49 - What Amazon Covers with FBA01:12 - How FBM Gives You More Control01:37 - Example: Fast-Moving vs. Bulky Products02:41 - FBM for Large and Custom Items03:28 - Using ASIN and Amazon's Revenue Calculator04:21 - Long-Term Storage Cost Risks05:11 - Using 3PL for Heavy Products06:00 - Small Product Shipping Cost Breakdown06:41 - When Custom Products Need FBM07:10 - Final Comparison of FBA vs FBM-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 24, 2025 • 5min
Never Get Overcharged on FBA Again With The Fee Explainer Tool
Send us Fan MailMany sellers are being overcharged due to incorrect Amazon FBA fulfillment fees. With the new fee explainer tool, it's now easier to track shipping weight, unit weight, and dimensional weight for each order. This helps identify billing issues and request remeasurement to avoid paying inflated fulfillment fees in the future.Stop overpaying for FBA. Submit a remeasurement request today and get back what’s yours.Still getting hit with strange FBA charges? Let’s dig into your numbers together, book a call now: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerTips #FBAfees #AmazonReimbursement #AmazonToolsWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers:https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why Amazon May Be Overcharging FBA Sellers00:25 - How to Use Amazon's New Fee Explainer Tool01:01 - Requesting Remeasurements for Overcharged Orders01:56 - Steps to Submit a Cubiscan Request03:08 - Why Amazon Sometimes Charges the Wrong Fulfillment Fee04:02 - Why This Tool Is a Big Deal for Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 23, 2025 • 12min
How to Find Products to Sell on Amazon Without Competing With Big Brands
Send us Fan MailFinding low competition Amazon products is hard when you're stuck in saturated niches like water filters. This video shows how to use tools like Helium 10’s Black Box to explore similar product categories while staying close to your brand identity. Learn how to search by review count, revenue, and keywords to build a more profitable catalog without going head-to-head with big name brands.If you're buried in competition and don’t know what to sell next, stop guessing, book a call and get real data-backed ideas that make sense: https://bit.ly/4jMZtxu#AmazonProductResearch #LowCompetitionProducts #Helium10Tips #AmazonSellerHelp #ProductStrategyWatch these videos on YouTube:STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Got a question about your listing? Send it our way!: https://bit.ly/4jMZtxuTalk to an expert. Book a free coaching call with MAG: https://bit.ly/4jMZtxuTimestamps00:00 - Trying to expand a saturated product catalog00:10 - Using Market Basket and Product Opportunity Explorer01:27 - The limits of Amazon tools for niche research01:52 - Why Helium 10’s Black Box gives better options02:53 - Looking for smaller competitors with low review counts03:43 - How to analyze what competitors are selling04:42 - Staying in the same niche with different products05:20 - Exploring eco-friendly appliance filters06:11 - Product vs. niche-based research approaches07:34 - Filtering by review count for deeper insights08:50 - Understanding success score and review trends09:45 - Using categories to widen product opportunities10:44 - Why product research is difficult but worth it11:12 - Using Cerebro to evaluate brand search volume11:55 - A final note on the Amazon grind----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 21, 2025 • 5min
Find Hidden Amazon Ad Waste Fast With This Easy Method!
Send us Fan MailAmazon ads often show hidden spend across low-performing keywords and neglected auto targets. Filtering by year-to-date and using high ACoS and zero-order settings can expose costly ad waste. Optimizing campaigns by cutting high-spend, no-sale terms improves performance and protects your budget.Fix the ad leaks before they drain your Q4 profit margin. Book a call with us: https://bit.ly/4jMZtxu#AmazonAds #EcommerceAdvertising #AmazonPPCStrategy #ACoSOptimizationWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - The Hidden Cost in Your Amazon Ads00:30 - Why Low-Click Targets Add Up01:05 - Finding Wasted Spend in Campaign Manager01:26 - Using Year-to-Date Filters for Better Data02:08 - Catching High ACoS Targets Quickly03:17 - Auto Campaigns and Bad Substitutes03:46 - No-Sale Targets That Drain Spend04:19 - High Clicks, No Orders: Time to Cut04:42 - Should You Lower Bids or Turn Off?04:56 - Share Your PPC Wins or Struggles----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 21, 2025 • 5min
Find Hidden Amazon Ad Waste Fast With This Easy Method!
Send us Fan MailAmazon ads often show hidden spend across low-performing keywords and neglected auto targets. Filtering by year-to-date and using high ACoS and zero-order settings can expose costly ad waste. Optimizing campaigns by cutting high-spend, no-sale terms improves performance and protects your budget.Fix the ad leaks before they drain your Q4 profit margin. Book a call with us: https://bit.ly/4jMZtxu#AmazonAds #EcommerceAdvertising #AmazonPPCStrategy #ACoSOptimizationWatch these videos YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - The Hidden Cost in Your Amazon Ads00:30 - Why Low-Click Targets Add Up01:05 - Finding Wasted Spend in Campaign Manager01:26 - Using Year-to-Date Filters for Better Data02:08 - Catching High ACoS Targets Quickly03:17 - Auto Campaigns and Bad Substitutes03:46 - No-Sale Targets That Drain Spend04:19 - High Clicks, No Orders: Time to Cut04:42 - Should You Lower Bids or Turn Off?04:56 - Share Your PPC Wins or Struggles----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


