My Amazon Guy

Send us Fan MailAdvertising is a continuous hot topic for clients at My Amazon Guy, how do we get better at it, what should we be doing now? Today we talk to a PPC expert. Destaney Wishon with Better AMS. www.betterams.comBetter AMS, who you are, what you do.What’s changed with PPC More control. Incremental control. Imagery and copy writing. Custom brand images.Auto campaigns has more control and targeting. More complexity.10 campaigns for ASIN.What’s should I be doingClean campaign structure. 1 Campaign 1 ad group 1 ASIN.New AMS UI, thoughts?New targeting tops are top of funnel. Brand awareness.Video in search biggest unexpected win. Interest is high. Sponsored product tipsNot enough keyword research10-20 keywords is not enough, everyone knows to bid on the top keywords.Less people bidding on an item the cheaper ads are.Dive into long tail keywords.Negative keywordsBetter AMS uses proper bid managementBiggest challenge right now?Having to make decisions with smaller timeframes.Sponsored ProductsWhere do you start?Audit20-30 non related asins in a campaign, why only 1 ASIN getting exposureHow do you balance top portfolio with weak portfolio items. 80% of sales on top 20% of catalog. ACOS is different in every category, where are ads harder, easier?What kind of client would be a good fit for Better AMS and how do they get in contact with you? Walmart PPC next steps. Buy Walmart/Etsy/eBay launch services at https://myamazonguy.com/marketplace-launch-walmart-etsy-ebay/Get Amazon Consulting at https://myamazonguy.com/Support the show

Send us Fan MailAs of today Amazon's 2 day shipping is back for FBA Sellers. Great Seller Central News. Coupons are also back. And shipping restrictions are gone.Quick update today just to share the news.Support the show

Send us Fan MailShould you automate your PPC? We talk with Vitalii with Profit Whales. https://profitwhales.com?ref=myamazonguyWhat is Profit Whales? PPC automation tool. Software check every hour.What does an automation tool do?Should we increase or decrease bids, add negative keywords?Problems we are trying to solveTool launching in June Zero to HeroWill launch new campaignsStrategy based algorithmWe designed five Amazon FBA advertising goals that you can choose. Every strategy will adjust the algorithm to reach your desired results. You can change the goal as your business evolves. Just select the right strategy and press START. That’s all you need to automate your whole Pay Per Click Advertising on Amazon.See the changes it performsYou have to make yourself comfortable, sit, and enjoy changes that the software performed. We created the Amazon Ads Changes Reporting tool that shows you everything that was made by the algorithm and why it did it. You see, for what you pay, it’s soothing, right?Lot of changes happening in PPC in 2020.New campaign typesSponsored Brand Custom ImagesSponsored DisplayRetargetingPast buyer targetingBiggest challenge automated tools face:Certain keywords which are critical but have ACOS having to avoid negating theseVitali predicts future algorithm updates. Support the show

Send us Fan MailCurrent Events with Amazon SellingOverwhelmed feeling? If you’re an essential worker you’re an unrecognized underpaid hero right now. If you are an non-essential worker you’ve been holed up in your house. My favorite comment I heard today was “What day of the week is it, March 53rd?”Out of budget advertising campaigns lowest hanging fruitShipping restrictions biggest frustration right nowFocus on MFN shipping for next 60 daysThings that are currently off right now at AmazonCouponsLightning DealsPrime Day being rescheduledInventory removalsFrequently bought together (saw it kind of come back but mostly still gone)NARF- not a pinky and the brain reference. Sell in Canada & Mexico with Amazon's North America Remote Fulfillment. https://www.youtube.com/watch?v=_2GNJAl2XdAProduct review emails are on the skirts. About to get banned. Saw the new review button on orders come out.Other related COVID-19 newsAir freight is like 5x more expensive right now.USPS international shipping disruptionsTime to process returns and refunds has been extended to 14 days. Goes back to 2 days June 1.Supply Chains still stressed.Massive amounts of listings taken down in the past month. So many My Amazon Guy created a new listing reinstatement service and it has been extremely popular and successful. https://myamazonguy.com/amazon-listing-reinstatement/Recording setting sales for 5% of our clients last week. This is after 25% of our clients have set records during a week in the past 30 days. Lot of new records keep getting set.Support the show

Send us Fan MailLimited Restock, Shipping WRONG ITEMS on Multi Channel Fulfillment MCFNew Service - Listing Reinstatement: https://myamazonguy.com/amazon-listing-reinstatement/Amazon is shipping the wrong items to consumers on MCF orders, be sure to watch for that and ticket Amazon for reimbursement. Get Amazon Consulting at https://myamazonguy.com/Support the show

Send us Fan MailGuide on Amazon Reinstatement Used Sold as New. In today's podcast we speak with Duston Fenton who is an account manager at www.MyAmazonGuy.com and has gotten 8 accounts reinstated with suspended listings in the past couple of weeks.What are the common reasons a listing is taken down?Used sold as newMedical claimPrice issuesRecently we’ve since a new type of take down, price gouging. What have you seen on that front?What’s the best way to get a listing reinstated?How can MAG help?Support the show

Send us Fan MailVideo best practices for Amazon.  What makes for a good video and how much should I invest in it? My name is Steven Pope and this is the My Amazon Guy podcast. Now joined by Dave Taylor of AskDaveTaylor.com and YouTube Channel. 22,000 subscribers. Teaches graduate marketing classes at the University of Denver. His website has been online for more than a decade where he covers a wide range of technical Q&A and consumer electronics reviews.Show don’t tell.Why did you get into doing what you do?What makes for a good video?Good lighting and good audioVoice/communication delivery or good editingCloseups of the productWatch how the pros do itClean up the clutter.Person on camera talking about it - cut to shots. Video lengthDave does review videos. So his videos are longer.But on Amazon - quick product review - show product easy and quick in and out. 360 view.Show and tellCommon problems - what the product solvesHow have videos changed for marketing in the past couple of years?One thing to say before and after. Choose your own adventure technology coming out.Personalize video contentHow do I get started with video production for Amazon?Shoot 2 videosLong - YouTubeShort - AmazonStory of “Will it Blend?”Nothing this blender can’t blend.AskDaveTaylor.com - contact Dave and mention MyAmazonGuy for a discounted video rate.Support the show

Send us Fan MailIf you have concerns about profitability, the first thing you should consider doing is raising prices. Do you have the right business model? Private labelWholesaleRetail ArbitrageSWOT analysisStrengthsWeaknessesOpportunitiesThreatsUltimately raise priceswww.myamazonguy.com#Margins #Profitability #ProfitsSupport the show

Send us Fan MailTo see the YouTube chart https://youtu.be/N0lkmZgUxog Get Amazon Advertising Management at https://myamazonguy.com/advertising-management/Recommend you break even on Ads because for every sale you get by PPC you get 3 SEO organic sales.Average ACOS By Industry: https://sellics.com/blog-amazon-advertising-cost-of-sale-acos/How to calculate your target break even Advertising Cost of Spend: https://downloads.intercomcdn.com/i/o/78291153/250e562e1414f12ad288b8fe/setting_target_acos.JPGGet Amazon Consulting at https://myamazonguy.com/#PPC #AmazonAds #SEO #BSRSupport the show

Send us Fan MailWe’ll be talking current events on keeping your business afloat during COVID-19, and that means cash flow. So we’re talking a cash flow expert on the new PPP loans, how to keep the ship afloat during these uncertain times.My name is Steven Pope and this is the My Amazon Guy podcast. Now by joined by Tyler Jefcoat  CEO of Seller Accountant.Current EventsDisaster loan for $10,000PPPWindow closedBut still can file your PPP loanYou can hire and fire like normal but must maintain the same # of headcount to get full loan recovery.Planning Q2, how to execute mission despite hard times.Never been in my career when I have no idea how to predict 2 months out financials. Sales projections are completely impossible right now.Be proactive about approaching goals.FocusWhat are the habits to do right now.Develop productsTwo coursesBookkeeping for Amazon sellersCFO for Amazon SellersGrowing so fast we had to record sessions.Promo code to get the courses for $99 instead. Use promo code: MyAmazonGuyhttps://seller-accountant.teachable.com/p/accounting-bookkeeping-for-e-commerce-sellershttps://seller-accountant.teachable.com/p/cfo-tactics-for-e-commerce-sellersWorking remotely is a blessing. Businesses were wrong that it couldn’t be done.Daniel Pink A Whole New Mind: https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717Support the show