

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
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Feb 8, 2021 • 23min
Should Private Labelers be Running Automated Repricing? Sellersnap.io Ian Kaneshiro #152
Send us Fan MailIan Kaneshiro is an Amazon e-Commerce pro. Originally from Los Angeles, he now runs Seller Snap’s Sales and Customer Success team from Tel Aviv, helping professional Amazon sellers level up their repricing activities. https://www.sellersnap.io/Should Private Laberls be Running Automated Repricing? Yes if they want to price against competitor items on other listings.Why does min and max price settings exist? To prevent items selling at a loss.What is AI algorithmic repricing and how does it differ from rule-based. Amazon price-alerts and our experiencePotential Seller Snap solutions for private label sellers.When Ian is not helping guide sellers through their Amazon journey, Ian enjoys going on bike rides and playing ultimate frisbee.Support the show

Feb 5, 2021 • 37min
50 Million Dollar Seller Trevor George Blue Wheel - Q&A
Send us Fan MailTrevor George is the CEO of Trevco, and of the digital marketing agency Blue Wheel, one of Inc Magazine’s fastest growing private companies! 50 million dollar seller on Amazon. We talk ads and product launches! In these roles, Trevor became one of the largest 3rd party sellers on Amazon in the United States!Why is advertising crucial for growth on Amazon? https://bluewheelmedia.com/amazon-academy/search-term-isolation/What is Blue Wheel’s Search Term Isolation bidding philosophy and why does it work?Trevor is known for advancing brands in e-retail and marketplaces. He’s often featured in Business Insider, Internet Retailer, Search Engine Land, Entrepreneur Magazine, and more, and is one of the trailblazers in today’s changing e-retail landscape. Let’s give a warm welcome for Blue Wheel’s… Trevor George!Support the show

Feb 4, 2021 • 37min
Amazon Journey: Joe Cardillo of Jungle Scout #151
Send us Fan MailJoe Cardillo quit his first job out of college after a year to start selling on Amazon. In late 2017 did $30k in sales his first month. Have since launched 3 brands and 12 products. Get 30% off Jungle Scout.Joe met Greg Mercer at Ryan Moran's Brand Builder Conference in Austin TX. "I joined the JS team shortly after, where I work in marketing since 2018. Amazon is a side hustle for me, spent ~5 hours per week on it right now. I really love the entrepreneurship mindset and talking product research/branding." Joe has launched products in baby goods, cat collars, and Apple airpods.Jungle Camp - Went to Indonesia to do a cultural get together every year to connect.Jungle Scout was the first chrome extension for product research. Jungle Scout has a supplier database using import records. You can click a sku and see unit and sales counts over time now in Seller Central. In Jungle Scout you can put your cost of goods in and other personnel costs. Jungle Scout can automate request a review button.Growth Hacks:Create irresistible product page to improve conversion rates. Have dozens of designers create design to pick the winner. https://99designs.com/. Target keywords with less comeptition. Blackhat tactics are dying, avoid.Create authenticity of your product.JS predictions for 2021: https://www.junglescout.com/blog/amazon-predictions/Support the show

Feb 2, 2021 • 1h
Ask ANY Amazon Question with Steven Pope - My Amazon Guy
Send us Fan MailMy Amazon Guy Founder Steven Pope takes your questions live and thoroughly answers what's on your mind! Support the show

Feb 2, 2021 • 29min
Amazon Selling Techniques with Dan Meadors Wholesale Formula #156
Send us Fan MailDan Meadors is the cofounder of the Wholesale Formula and also has a full service Amazon agency. Join Dan's community. We discuss how best to grow sales, avoid common sourcing mistakes, and where private label and reverse wholesale collide.How does private label and reverse wholesale work? Developing products.How do you grow sales?Do all marketing areas. Done is always better than perfect.Mistakes you've experienced or seen, that others learn from.Bought a retail arbritrage item that too many other sellers also boughtWhen doing wholesale sourcing research, find product where there is space on Amazon not being served. Find products with lack of competition. Dan started w/ RA, failed w/ PL - and discusseds the challenges that led him to reverse wholesale. What's the current business model you guys use, and how is it different than more traditional wholesale? The types of wholesale, problems with other models, how it relates to a lot of the same thing that PL sellers already do.What makes this model different than Private Label? Cost, Speed to Market, Investment Time, Risk, Budget)Aren’t you just selling other people’s product? Dan's answer: Assets, Exclusivity, Cashflow, Monetizes A Skill You Already Have.Private label can incorporate Reverse Sourcing Wholesale into their business.Dan and Dylan are both from one of the poorest parts of the country - Southeastern Kentucky. They ended up landing pretty decent paying jobs, at least for around here and were considered to be doing really well by the standards of our area. In 2011, the CFO at Dan's company told Dan he was quitting his job. Dan couldn't believe it because he knew the CFO was making a six figure salary.. When Dan asked him why he would ever quit his job, the CFO told him he was making more money selling stuff on Amazon than he was as CFO and so he was just going to do that full time. Dan was shocked and asked him to prove it. So his CFO took him to Walmart and taught him the basics of Retail Arbitrage. That was enough for Dan and so he started pursuing the RA model for himself. He spent his nights and weekends in stores scanning or at home packing and prepping. And it worked. Within four months, he was making enough money to quit his job too. He reinvested every dollar he could back into the business and that's how he grew. By 2012, Dan had a million-dollar business. But the honest truth was that it wasn't really a "business," it was a j-o-b. It wasn't sustainable. If he wasn't working, he wasn't making money. So he had to work, and work hard, all. the. time. When Dan came to this realization that something had to change, he brought Dylan onto his team and that's when they discovered the reverse sourcing wholesale model. And once they started pursuing that method and left RA behind, they tripled the business in size in the first year to $3 million in sales. The next year, it doubled again to over $6 million in sales. And this was an actual business - a scalable, sustainable, passive income model where they didn't have to work in it for it to run like a machine. Today, Dan & Dylan work less than 4 hours per week in that business. They have totally outsourced it so that the business runs and continues to grow for them. Their business has now done more than $30 million in sales, million in profit and sold more than 500,000 products.Support the show

Feb 1, 2021 • 46min
Startup Hustle Andrew Morgans on Amazon #150
Send us Fan MailAndrew Morgans hosts the Startup Hustle podcast, runs Marknology, an Amazon brand accelerator, and has also bought a couple of Amazon brands himself. Andrew grew up as the son of a pastor and has done countless retail jobs hustling through his life. Andrew grew up as a red head kid in Africa, blue collar worker in a white collar job today.Definition of an entrepernuer "Have to create something out of nothing."Bought 2 small Amazon brands. Failed launching some products.Keep optimizing. Amazon is an iterative platform. Amazon is a proactive platform.Advertising is highly connected to SEO and catalog work.Conversion tip - Open to outside feedback.Wide open book. Founder of Marknology, so have lots of Amazon stories to tell. Have been working in this space for 9 years.Support the show

Jan 28, 2021 • 49min
Travis Marziani #149
Send us Fan MailTravis Marziani went from corporate deppression to hustling Amazon guru. "I quit my job cold-turkey to start an online business. After years struggling to grow my first online businesses I realized I wanted to create a business I was passionate about, and I ended up launching a new company, Performance Nut Butter and then launching it on Amazon."Book recomemdnation: 4 hour work week.How To Create A Passion ProductBuild a tribe. Be autnethic, understand your product. Build an audience before you ever launch on Amazon.My Launch PlanMake a product that you would buy. What would you buy that doesn't exist right now. Future of AmazonBrands will be more important. How to know your product will sellTest before you launch. Do it by step by step. Use a kickstarter. How do you know when your product has past its prime, it's time to let it go?Ask your audience.Community has been stolen from us the past 9 months. If you create social connection and happiness with your brand, you can fill those gaps.The Future of Amazon FBA?FBA sku limitations will not stick. Non USA can't understand USA Right Now Is The Perfect time to start on AmazonTravisfreecourse.comSupport the show

Jan 25, 2021 • 37min
Amazon Journey: From Romania to RankBell with Izabela Hamilton #148
Send us Fan MailIzabela Hamilton immigrated from Romania and started her own business Rank Bell. We delve deeply into her origin story and how she got started with Amazon. So bring the garlic!The action dictates the strategy. Built her first listing in light bulbs. Then immediately had to find people, learn logistics, and marketing. Quality control become a huge topic. Rankbell uses influencers and a network to use giveaways to propel items in a launch on Amazon.Tips:Hire a professional photographerMake an Instagram pageReach out to influencersHow to get over fear to reach out to influencers: Find small influencers with 10,000 followers. Send them free products, ask them for feedback.Give service to feel good and find hapipness!Rankbell is an Amazon concierge focused on helping small businesses reach financial freedom, no matter how big the goal! With services include listing optimization, images, and video, PPC management, social media, content marketing, press releases, and ranking services.https://rankbell.com/Support the show

Jan 23, 2021 • 20min
How to get Brand Registry with a Trademark in Under 7 Days & Common TM Questions
Send us Fan Mail✅Order here: https://myamazonguy.com/trademark-services/ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. We file your trademark within one business day of your order and give you the serial number immediately which you then take and file at brandregistry.amazon.comIt’s our pleasure to earn your business, ask any questions you have. You may also benefit from reading our FAQs at the bottom of the Trademark order service page.✅ How to add a brand registry user to your trademark: https://myamazonguy.com/uncategorized/how-to-add-a-registered-user-to-your-amazon-brand-registry-2020-update/✅ Comprehenisve Brand Regisry Guide: https://myamazonguy.com/brand-registry/comprehensive-guide-to-amazon-brand-registry/✅ [SOLVED] ERROR CODE 5665: Amazon Must Approve Your Brand Before You Can Use It To List Products https://youtu.be/Iy0EiGNv5Lw✅ File a Trademark and Get Brand Registry in Under 7 Days for $775 with My Amazon Guy https://www.youtube.com/watch?v=nuCQdNdHCTI&t=1s✅ Difference between Brand name and Display Seller name on Amazon. https://youtu.be/QFDzzoNoy5c✅ Pending Trademarks now Registerable for Brand Registry at Brandregistry.Amazon.Com https://www.youtube.com/watch?v=uOKN1hB1jrs✅ How to Choose a Good Brand Name to Trademark TM for Amazon Brand Registry https://www.youtube.com/watch?v=4GUqh6pzrus&t=619s✅ Top 5 Reasons You Need a Trademark to Sell on Amazon https://youtu.be/1Ub97gTBLuc✅ Tips on filing brand registry https://www.youtube.com/watch?v=k_JJvZYh3ho&t=4s✅ How to look up a Trademark on United States Patent and Trademark Office for Amazon Brand Registry https://www.youtube.com/watch?v=qHXo6Op_uAA✅ How to Report Trademark & Copyright Infringement on eBay https://www.youtube.com/watch?v=NXrXHhVW05A✅ How to Solve Brand Registry Issues 2nd User Control Situation https://www.youtube.com/watch?v=9gu2c77L_IY&t=4s✅ How to Register for Brand Registry for Amazon? - Trademark Owner Code Step https://www.youtube.com/watch?v=DWzzaOyA_ms✅ Final Step of Brand Registry with Amazon Get the Code and TM Response https://www.youtube.com/watch?v=m9WDEJj7KdU&t=6s✅Get Amazon Consulting at https://myamazonguy.com/#trademarks #TM #USPTO #BrandRegistrySupport the show

Jan 23, 2021 • 5min
Ecommerce News 1-22-21
Send us Fan MailStrong start to e-commerce in January (UK data). IMRG reported 70% year-over-year growth over the last four weeks in the UK, coinciding with a strong finish to the year in late December. Electronics and Home/Garden were the fastest-growing categories.· Amazon advertising a clear winner in Q4 according to Kenshoo. Yesterday, digital marketing agency Kenshoo reported a "breakout quarter" for e-commerce ad spending, with channel spend from agency clients growing 78% year-over-year (see full recap LINK).· Largest VC e-commerce deals of the last 30 days: 1) MaderiaMaderia ($190M); 2) Function of Beauty ($150M); 3) Getir ($128M); 4) Baibu ($110M); 5) Bloom & Wild ($102M). Source: Pitchbook.· Companies rolling up Amazon-based brands have now raised a combined over $1B since 2018. The biggest include Thrasio (~$400M); HeyDay ($175M); and Perch ($134M). Source: DigitalCommerce 360· Top 5 keywords from this week's Google Trends Momentum Tracker (link): 1) WhatsApp (+26%); 2) Yelp (+11%); 3) GrubHub (+10%); 4) Fanatics (+10%); 5) Vacation Rentals (+9%).· Netflix boasted 14 of the top 15 most streamed shows in the US in 2020 with The Office as the number one show having been streamed for 952 million hours. Only The Mandalorian from Disney+ managed to break into the top 15. Source: Nielsen· Tweet of the Week (@theteamatx): "We’re sad to share that Loon’s journey is coming to an end. Despite the team’s groundbreaking technical achievements, the road to commercial viability has proven much longer and riskier than hoped."· Most watched games on Twitch this week: 1) Just Chatting; 2) Rust; 3) League of Legends; 4) Fortnite; 5) Call of Duty: Warzone. Source: SullyGnome· News apps saw a 170% increase in downloads this week around the presidential inauguration. Source: SensorTower· Top downloaded shopping apps this week: 1) Amazon; 2) Walmart; 3) SHEIN; 4) Shop; 5) OfferUp. Source: AppAnnie· Top downloaded apps this week: 1) Signal; 2) Telegram; 3) TikTok; 4) YouTUbe; 5) Zoom. Source: AppAnnie· Our companies with the highest short interest: 1) GME (102%); 2) W (13%); 3) ZNGA (11%); 4) YELP (11%); 5) CVNA (10%).Support the show


