BRAVE COMMERCE

WW's President and CEO Mindy Grossman discusses how she guided WW through a digital transformation to better adapt to consumers' new ideas of wellness in 2020 and beyond. She also discusses the value of technology, data and science in building trust and community in your consumers. Lastly, she gives her take on the future of retail grocery vs DTC and how to find the right partners for your business. Hosted on Acast. See acast.com/privacy for more information.

Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and expectations found across each country and market. She also shares her secrets to being a strong, reliable data partner to brands across the world.  Hosted on Acast. See acast.com/privacy for more information.

Clorox VP of Marketing Transformation Douglas Milliken shares his take on how fortune 1000 brands are addressing data strategy for the year ahead. He also talks about the big bets Clorox is making as a company — like transforming their processes and thinking in order to become the first modern CPG. Learn about how they are growing their consumer base and providing them with the personalized experiences to keep them coming back. Hosted on Acast. See acast.com/privacy for more information.

Revlon CEO Debbie Perelman provides insight into how she's thinking about eCommerce today and where it fits into Revlon's current and future strategy. From changing the way the organization works to empowering employees to execute on their own, she also shares how the company has reduced time to make decisions and scaled that success beyond eCommerce to other areas of the business.  Hosted on Acast. See acast.com/privacy for more information.

This episode is a special double feature with Jeff Smith former Chairman of J&J and  current Founder/Partner of Ignite Venture Studio + Paul Gelb Head of Digital Activation & Investment at Bauer. Get insight into the making of nimble and innovative DTCs and how they are prepping to take on legacy CPGs.  And, then hear the other side — what long-standing, global CPG leaders are doing with eCommerce and digital media to keep their edge.  Hosted on Acast. See acast.com/privacy for more information.

Author of the book The Secret Life of Groceries, Benjamin Lorr describes the ins and outs of how grocers bring hundreds of thousands of products to their shelves on a daily basis. He also gives advice to retailers looking to build up their private labels. Lastly, Sarah and Rachel predict what's ahead for eComm in 2021! Hosted on Acast. See acast.com/privacy for more information.

After 20 years in logistics and operations at Amazon, and now the Chief Technology Officer at Flexe, David Glick discusses successful tips for developing a DTC strategy that prioritizes the hardest step: getting the package to the consumer. Rachel and Sarah also give a recap on what they learned recording the first season of BRAVE COMMERCE in 2020!  Hosted on Acast. See acast.com/privacy for more information.

Mondelez's Global VP of Consumer Experience Jonathan Halvorson discusses the strategies, countries and trends you should be looking toward to stay ahead of upcoming consumer behavior changes. He also gives endearing advice on how to effectively implement decisive and compassionate leadership within a global team. Hosted on Acast. See acast.com/privacy for more information.

SouperGirl's Sara Polon discusses how to bring a food product to market as she explains successfully breaking into the DTC landscape and wholesale retailers. She also gives helpful advice on how to differentiate your product through value marketing and effective communication to your consumers. Lastly, get the inside scoop about her experience on Shark Tank! Hosted on Acast. See acast.com/privacy for more information.

Beam Suntory's President of Brands Jessica Spence talks about her bias towards action and the fascinating lessons we can learn from China's eCommerce maturity. She also shares tips for creating a powerhouse team who can see eCommerce not as a transactional channel, but as a driver of brand experience. But first, Rachel and Sarah take a look back at the biggest winners of Cyber 5 weekend. Hosted on Acast. See acast.com/privacy for more information.