Dentistry Uncensored with Howard Farran

What's the best way to grow? Should you do more volume or less volume? What's your frequency? Should you work out or go to work every day? Or every other day? Should you work four, five, six, or even seven days a week? Is there only one right answer to build muscle?

The best way to increase your sales is to realize that your front desk is your sales team taking incoming and outgoing calls. Do you track how many incoming new patient calls are closed with a scheduled appointment? Do you ask them when they want to come in, or do you just tell them when your first available new patient appointment is?

What do dentists and construction workers have in common? They don't buy the income stream they need and buy a $20,000 skid steer when what they really needed was at least a $40,000 backhoe, better with a $60,000 dozer, or just get er' done with a $80,000.

Is it better to have a higher total case price by adding up each individual tooth and gum procedure in a full mouth rehabilitation? Or… is it better to set one price for the total case that is lower in price? At what price does demand stop? At what price do you break even? What would be the optimum price to collect the most total revenue.

Dr. Zuckerberg is a 1978 graduate of NYUCD and owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013 before moving to California. Dr.Z was an early tech adopter, placing his first PC in his home based office in 1986 and pioneering technologies such as intraoral cameras in the 80s, air abrasion, lasers and digital radiography in the 90s and created a paperless office and utilized CAD/CAM technology twenty years ago well before they were mainstream. His early adoption caught the eyes of industry leaders (like Dr. Farran) who enlisted him to write articles, lecture, beta test new technologies and advise startups in the oral health field. Dr. Zuckerberg now acts as the Chief Dental Officer for Keystone Bio, an exciting biopharma company with a biologic to eradicate P.gingivalis, and he also acts as a Venture Partner for Revere Partners, the first Independent Venture Fund for Oral Health. He can be reached via his website at www.painlessdrz.com or his Facebook Page www.facebook.com/painlesssocialmedia Join the community on Dentaltown at https://www.dentaltown.com

Dr. Howard Farran discusses the patient experience and just how important communication is. Join the community at www.dentaltown.com