Afrobeats Intelligence

“We’re here fighting over the tiniest, most fickle things. When in reality the numbers are not matching up.” In this powerful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Lojay, the voice behind global hits like “Monalisa” and “Billions.” Lojay delivers a raw and introspective look at his quest for legacy, his creative process, and the state of the Nigerian music industry. Lojay opens by sharing his drive to create work that outlives him (0:00–9:40), revealing a past fear of death that shaped his ambition (3:10–4:34). He traces his musical roots from high school fame (8:00–17:00) and early experiments at age 10 (17:00–20:30) to dropping out of a UK university to pursue music in Nigeria (20:30–27:15, 21:40–23:47). Lojay breaks down his growth markers, including writing classes (27:15–29:36), and his unique songwriting process, admitting “I don’t write” (30:59–32:39). He recounts crafting “Billions” with Wizkid and Sarz (32:39–35:55, 32:39–33:50) and turning Sarz’s beat for Wurld into the crossover hit “Monalisa” (53:20–56:03, 53:20–54:54). Lojay explores how love fuels his creativity (39:10–42:00) and why he prioritizes internal taste over trends, praising Asake’s bold sound (42:45–53:00, 49:02–51:15). He closes with a passionate critique of the Nigerian music industry’s lack of foresight, urging Afrobeats to aim higher (1:00:30–end, 1:01:58–1:05:50). Join Joey Akan and Lojay for an inspiring journey through artistry, ambition, and the global rise of Afrobeats. Learn more about your ad choices. Visit megaphone.fm/adchoices

“When I blew and started making money, I went broke.” In this gripping episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Bella Shmurda for a raw and revealing conversation. From the streets of Agege to global fame with hits like “Cash App,” Bella shares the highs, lows, and spiritual truths behind his meteoric rise. Dive into Bella’s world as he opens up about his spirituality (5:02–6:43) and how it guides his music, including the spiritual powers that shape his hit singles (16:24–21:13). Hear him reflect on empathy and charity (6:56–16:22), recounting personal stories of giving back, and a costly $40,000 lesson when he ignored his dreams (16:24–18:55). Bella doesn’t hold back on the music industry’s materialism (24:59–44:00), calling out predatory labels (36:42–38:27), OGs chasing trends (27:08–28:50), and the need for purpose over aesthetics (30:10–32:02). He also shares his vision for Dangbana Republik, explaining why he signed rising star Fola (44:45–46:15). This episode is a deep dive into authenticity, resilience, and the spiritual pulse of Afrobeats. Join Joey Akan and Bella Shmurda for a conversation that’s as enlightening as it is electrifying. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this revealing episode of Afrobeats Intelligence, Joey Akan sits down with the elusive strategist behind Tems, one of Afrobeats’ most powerful voices. From spiritual practices to music industry frameworks, Donawon shares how he helped turn a misunderstood talent into a global force. Before the Grammy buzz, the Drake feature, and the Coachella stage, there was just a $500 bet and a belief. “If this fails, I’ll give you everything I have,” he told Tems.And then he built a team. A system. A legacy. Across this unfiltered conversation, Donawon breaks down: Why he walked away from gospel rap — and how that failure gave him purpose Why he built Faceless Management — and stayed in the shadows on purpose The system that scaled Tems’ career beyond algorithms or virality Why he fasts every month and lets faith guide business What’s next for the movement — including artists like Nsikak, Naya Akanji, and a new wave of Nigerian talent How rising stars like Rema, Fireboy DML, and Ayra Starr represent both inspiration and warning signs in today’s industry “Clout is for visibility. But conviction is what makes artists timeless.”“The artist is the fruit. But the tree? That’s where the real work happens.” Whether you’re a fan of Tems’ soulful R&B, an aspiring manager, or someone studying the Afrobeats industry from the inside, this episode is a blueprint for building greatness without shortcuts. Watch this if you’re building a team, launching a label, or dreaming of a music career. It’s long-term thinking for a short-term world. Timecodes: 4:55 - 5:50 {Managing Afrobeats artistes}  7:50 - 8:52 {External influences}  10:30 - 11:25 {Afrobeats as a collective?}  13:18 - 14:32 {Information/educational gap}  17:58 - 18:38 {Ownership and cataloguing}  22:40 - 23:49 {Conversion of the Afrobeats to the world movement}  27:30 - 28:41 {Choosing the artiste}  29:33 - 30:30 {Choosing the artiste 2}  33:46 - 34:54 {Management model vs Company model Nonso Amadi experience}  35:00 - 36:12 {Management model vs Company model 2}  36:25 - 37:30 {Manager - Artiste relationship}  41:41 - 42:43 {Music as a business vs Music as a brand}  58:40 - 59:48 {Managing Omah lay/Clarity of mind} Learn more about your ad choices. Visit megaphone.fm/adchoices

“In an industry like this, everything is based on value. And if you don’t have it, there are certain rooms you can’t go into.” In this soulful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Ghanaian music sensation Gyakie, the voice behind hits like “Forever” and “Something.” Gyakie opens up about her journey, blending heartfelt storytelling with sharp insights on navigating the African music industry. Gyakie kicks off by sharing her deep love for Nigeria—its people, food, and talent pool (0:00–8:20), reflecting on its impact since childhood (3:53–5:03). She discusses balancing her father’s legendary musical legacy with her own path, addressing “nepo baby” labels (9:29–15:44, 12:00–13:59). Gyakie reveals how she navigates the industry with a service-driven mindset, stressing that passion alone isn’t enough (15:44–25:06, 17:34–18:57). She explores how love shapes her life and music (25:06–31:20), rejecting restrictive labels on the emotion (25:10–25:48). Gyakie breaks down the industry’s value-driven system, urging artists to avoid bitterness to thrive (31:22–39:53, 31:22–32:32). She closes by examining Afrobeats’ global rise in Ghana and the role of major labels (39:54–42:22). Join Joey Akan and Gyakie for a captivating blend of personal reflection, industry wisdom, and Afrobeats’ global pulse. Learn more about your ad choices. Visit megaphone.fm/adchoices

“The Money…” In this electrifying episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian music icon Timaya, the “Egberi Papa 1 of Bayelsa.” From dancehall-infused Afrobeats anthems like “Dem Mama” to global hits, Timaya’s journey is a masterclass in grit and innovation. This candid conversation traces his rise from Port Harcourt’s streets to Lagos’ spotlight and beyond. Timaya kicks off with his deep ties to Bayelsa and his annual Timaya Day concert (0:00–7:00), then breaks down the evolution of Nigerian music eras, from recording challenges to resource access (7:48–11:20). He shares his origin story, revealing why music was his only hustle in Port Harcourt (11:29–21:13), and details his bold crossover to Lagos (17:53–34:40), including his first N500k deal (22:47–28:20) and self-promotion as a backup singer (18:07–19:53). Hear how he coined “Timaya Don Blow” after his second album deal (31:25–34:13). Timaya reflects on his controversial eras, from bold moves to the Empress Njama car saga (38:50–42:45), his Caribbean exploits (43:30–51:50), and Afrobeats’ global takeover (52:00–56:38). He wraps with a raw take on money as his drive, revealing the $100k cost of producing a song (57:24–58:25). Join Joey Akan and Timaya for a no-holds-barred dive into resilience, reinvention, and the pulse of Afrobeats. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joeboy gets brutally honest in this revealing long-form conversation with Joey Akan. For the first time, he breaks down his peaceful transition from emPawa Records, launching Young Legend, learning from Mr. Eazi, and building a loyal fan community that goes far beyond hit songs. Joeboy is one of Afrobeats’ most beloved voices, known for blending heartfelt melodies with infectious production. They talk ego, business strategy, creative freedom, internet culture, and Joeboy’s quiet confidence in his upcoming album — executive produced by Tempoe. From the outside, Joeboy’s rise seems effortless. But behind the scenes, there’s strategy, silence, and serious self-work. Since breaking through with the global hit “Baby”, he’s delivered fan favorites like “Sip (Alcohol)”, “Celebration”, “Contour”, and “Adenuga”—showcasing a sound that moves effortlessly between emotional pop and feel-good bangers. A protégé of Mr. Eazi and a standout from the emPawa Africa roster, Joeboy has carved his own lane with authenticity, composure, and community at the core of his brand. He reflects on the wisdom gained from working alongside Mr. Eazi, building real connections with fans (even in his DMs), and how he keeps his creative fire alive while managing a growing business empire. With his new era under Young Legend, he's doubling down on intentional storytelling, genre experimentation, and connection with fans. This interview is packed with insight for both Afrobeats fans and aspiring creatives—touching on artist independence, label ownership, mental health, music marketing, and the underrated art of composure in a chaotic industry. 0:41 — Cold Open: “I just spoke my truth.” 1:00 — Leaving emPawa Records: Peaceful or Political? 3:09 — Why Planning Beats Hype 4:51 — From artist to CEO: learning the business side 6:12 — Building Community Over Clout 9:00 — How Joeboy Engages His Fans Directly 13:50 — Dealing with Negativity and Online Noise 19:00 — Fan Parties, Real Connection & Superfans 22:26 — Why He Launched Young Legend 26:00 — Behind the Scenes with Mr. Eazi and emPawa 40:02 — How Routine Protects Creativity 42:00 — Being the “biggest winner, biggest loser” as your own boss 43:41 — “Adenuga” and Trusting His Gut 46:05 — Using consistency and community to experiment 49:04 — Advice for Independent Artists and Newcomers 52:00 — Why “Sip” almost didn’t drop—and how he changed his mind 54:00 — Making the New Album with Tempoe & Oxygen 57:04 — Rolling Out “SMH” and What’s Next 59:17 — What drove Joeboy at the start of his journey 1:02:00 — What drives him now: proof that anything’s possible Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with Tee-Y Mix, legendary music producer turned Executive Vice President at Dapper Entertainment, for an in-depth conversation about his journey and his mission to reshape Nigeria's music scene. Known for producing timeless hits, Tee-Y Mix now stands at the forefront of breaking new talent from Nigeria's streets, helping artists like Shallipopi and Seyi Vibez rise to prominence.Tee-Y Mix shares the philosophy driving Dapper Entertainment—a company dedicated to uncovering and nurturing street artists who reflect the raw, unfiltered energy of Nigeria’s vibrant music culture. From identifying unique sounds to creating artist development strategies, he explains how Dapper Entertainment has become a hub for the country’s most exciting new acts.We dive into the meteoric rise of Shallipopi, an artist whose catchy lyrics and street charisma have made him a household name. Tee-Y Mix unpacks the formula for his breakout success and how the label tailored its approach to elevate his music. Seyi Vibez also takes center stage as Tee-Y Mix discusses the importance of authenticity and storytelling in connecting with fans.Beyond breaking records, Tee-Y Mix reveals the intricacies of signing and developing artists from Nigeria’s streets, highlighting the challenges and triumphs that come with turning raw talent into global stars.Whether you’re a fan of Nigerian music, an aspiring artist, or simply curious about the mechanics of the music industry, this episode is a masterclass in artistry, strategy, and passion. Tune in for a behind-the-scenes look at the evolution of Afrobeats and the visionary leadership shaping its future.__Season 3, Episode 17. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter:https://t.co/brjUmSwWWaListen to Afrobeats Intelligence Podcast:https://afrobeatsintelligence.podlink...SOCIALSInstagram: https://www.instagram.com/afrobeatsin...X: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?h... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this powerhouse episode of Afrobeats Intelligence, Joey Akan sits down with Lucas Emeodi, better known as Kiing Lu—a cultural entrepreneur with a "militant mindset" forged through years of navigating Nigeria’s evolving music landscape. From his humble beginnings in Jos as a rapper and producer to becoming a pivotal A&R and founder of Speedplug Promotions, Kiing Lu shares the grit, resilience, and vision that have defined his career.They dive deep into his discovery of TG Omori, his transformative work with Universal Music, and the creation of his own label, Captive Music. Kiing Lu unpacks the philosophy behind the "Militant Camp," a thriving community-driven movement blending hip-hop, Drille, and Afrobeats, designed to push creatives to pursue their dreams relentlessly.With hard-earned lessons on industry relationships, brand building, and self-empowerment, this conversation is a masterclass for anyone striving to leave a mark on the music industry—and the culture at large.__Season 3, Episode 16. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter: https://t.co/brjUmSwWWaListen to Afrobeats Intelligence Podcast: https://afrobeatsintelligence.podlink...SOCIALSInstagram: https://www.instagram.com/afrobeatsin...X: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?h... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of Afrobeats Intelligence, Joey Akan sits down with the enigmatic Wizard Chan, the Afro-Teme and reggae sensation whose soulful sound has captured hearts worldwide. From Okrika in Rivers State to becoming a Headies and Galaxy Music Award winner, Wizard Chan's journey is nothing short of magical.They dive deep into his latest project, Time Traveler EP, an introspective body of work that fuses his roots with futuristic sounds. Wizard Chan reflects on his rise to fame with the chart-topping Earth Song, how growing up as the youngest of five shaped his artistry, and why he sees music as a spiritual experience.The conversation goes beyond the music, exploring Wizard Chan’s time in the choir, his marketing studies in Ghana, and his early struggles making covers before finding his voice. Now a beacon for the Afro-Teme genre, Wizard Chan opens up about his creative process, his love for storytelling, and the emotional core of his music.If you’ve ever wondered what makes Wizard Chan tick, this episode will take you on a journey through his mind, his music, and his mission to touch lives with every note. Tune in to hear the soul of a Time Traveler.___Season 3, Episode 15. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter: https://t.co/brjUmSwWWaListen to Afrobeats Intelligence Podcast: https://afrobeatsintelligence.podlink.to/New-EpisodesSOCIALSInstagram: https://www.instagram.com/afrobeatsintel/?hl=enX: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?hl=en This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Afrobeats Intelligence, Joey sits down with Nigerian Afrobeats superstar CKay as he takes us through the journey behind his new album, EMOTIONS. Popularly known for breaking global barriers with his 2019 smash hit “Love Nwantiti,” CKay returns with a fresh perspective, diving deep into the highs and lows of fame, heartbreak, and personal growth. We talk about the influence of his Igbo heritage, his favorite collaboration with The Cavemen. on “Addicted” and how he’s harnessed highlife to tell stories that connect beyond borders.Reflecting on his viral success and his more private personality within the industry, CKay opens up about taking a step back, re-grounding himself in Nigeria, and creating an album that’s both deeply personal and universally resonant. Join us as CKay shares the struggles, the wins, and the vibes that make EMOTIONS an unfiltered look at the soul behind the stardom. Tune in for an intimate, no-holds-barred conversation about music, culture, and what it takes to find yourself amidst it all.___Season 3, Episode 14. Afrobeats Intelligence.Subscribe to Afrobe4ts Intelligence Newsletter: https://t.co/brjUmSwWWaListen to Afrobeats Intelligence Podcast: https://afrobeatsintelligence.podlink.to/New-EpisodesSOCIALSInstagram: https://www.instagram.com/afrobeatsintel/?hl=enX: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?hl=en This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices