

Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
Brad Costanzo
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"
How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.
You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.
Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.
Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits
How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.
You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.
Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.
Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits
Episodes
Mentioned books

Oct 1, 2019 • 1h 12min
LinkedIn Lead Generation Strategies That Actually Work with Jimmy Coleman
LinkedIn is one of the most powerful tools in generating leads. Jimmy Coleman, the Chief Giving Officer of Grow and Give, teaches on how to get the best out of the platform and turn contacts into clients in the shortest time possible. Creating a system on LinkedIn that generated over $2,000,000 in the first year of the startup he was a partner in, Jimmy has made a great mark in the industry.After seeing these methods work in several industries, he launched a separate business dedicated towards sharing the techniques that uniquely creates twenty inbound leads every day. Learn more strategies on how you can widen your reach and acquire leads, drive more traffic to your site, and earn more for your business by joining us today.Some Topics We Discussed Include:How he came to invent his LinkedIn SystemBiggest mistakes people make in advertising themselves or their businesses in LinkedInTeaching about breaking the common rules in generating leadsThe automation aspects of prospectingBest practices and platforms in lead generationHow podcasts can put you in a great position for your leads and clientsTaking advantage of the "birthing" thing: on LinkedInBringing traffic to your inboxThe kinds of posts that bring a lot of engagementLearn more about Jimmy and get the full shownotes at https://baconwrappedbusiness.com/linkedin-lead-generation-strategies-that-actually-work-with-jimmy-coleman/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Sep 26, 2019 • 30min
How To Build A 7 Figure Sales Team with Mark Evans
Sales is the lifeblood of any business and as a CEO or entrepreneur, building an effective sales team can be critical to your success.
We've had episodes talking about how to sell, but this is focused on how to build sales teams that can help you scale.
Today's guest is Mark Evans, the founder of Standard Sales Company. He's helped multiple companies build a 7-figure sales team and individuals reach the seven-figure sales mark and beyond. Launching his book soon called "Raise Your Standards: The Definitive Guide to Building 7-Figure Sales"
He has a free resource for you called 15 “SALES TEAM ACTIVATORS” THAT WILL TAKE YOUR BUSINESS FROM 6 TO 7-FIGURES IN 90 DAYS OR LESS at https://90daysalesblueprint.com

Sep 24, 2019 • 1h
How to "Experiencify" Your Courses & Disrupt Online Education with Marisa Murgatroyd
Did you know that 97% of customers never complete an online course? Customers that don't complete courses don't get results. Customers that don't get results don't stick around and continue to purchase more or tell their friends.The industry, soon to be $350 billion according to Forbes, is saturated with mediocre information products. It doesn't have to be this way. Today's guest, Marisa Murgatroyd, will explain how she disrupted the online education industry and has her sights on the way the world learns by "experiencifying" the process of learning and getting results.Some Topics We Discussed Include:Why info products and course sales are falling and what to do insteadCritical elements that will transform any online course into a viral phenomenonHow to create “super-sticky” online courses that sell like gangbusters and deliver massive resultsHow to “experiencify” your online courses and create raving fans for lifeHow Marisa gamified her way to 700+ pages of testimonials for My Online CourseHow gamifying her launch lead to $1.5M in salesLearn more about Marisa and get the full shownotes at https://baconwrappedbusiness.com/how-to-experiencify-your-courses-disrupt-online-education-with-marisa-murgatroyd/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Sep 17, 2019 • 51min
The Bezos Letters: 14 Principles To Grow Your Business Like Amazon
Everyone knows that Amazon's success is driven by the genius of its founder Jeff Bezos. Regardless of you opinion of Bezos's methods, the growth of the company has been one of the most remarkable business successes in history.
But how did Bezos do it? Clues to his success lie in Bezos' letters to shareholders. However they can be difficult reading for the average business owners. Fortunately, my guest on the show today, Steve Anderson, has distilled them down into 14 principles that any business owner, large or small, can use to capitalize on the ideas and strategies used by Amazon to become a trillion-dollar company and produce the world's richest man.
In this episode we break down several of the principles and topics range from risk and reward, to customer obsession, the Amazon flywheel and the 3 types of decisions that every business owner makes.
To grab a copy of The Bezos Letters for yourself and receive multiple bonuses, visit https://thebezosletters.com/bacon
About The Guest: Steve Anderson
Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social platforms, Steve can analyze what’s happening now and explain its implications for the future. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a
writer/contributor to multiple publications. His website is www.steveanderson.com
Steve’s first book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, (Morgan James Publishing), will be available in September 2019. In the book, Steve deconstructs Jeff Bezos’s personal letters to Amazon shareholders between 1997 and 2018, providing readers with a guide on the key takeaways and principles that Bezos leveraged in turning an online bookstore into a trillion-dollar company in just over two decades.

Sep 10, 2019 • 1h 15min
Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience
Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.
This time, he focuses on having the marketing stamina to build a business for a lifetime.
Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.
Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.
Some Topics We Discussed Include:
The number one mistake new marketers make that old marketer don't
How to incorporate direct mail with online operations
Turning your VIPs into life-long customers
Customer acquisition vs customer retention
How to empower your team for better customer experience
Why start live videos and how it affects your ad spending
Standing out in a crowd of “experts”
How to spot and compensate a great copywriter
Genius ways to use direct mail
The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.
Love the show? Subscribe, rate, review, and share!
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Join the Bacon Wrapped Business Community today:
Bacon Wrapped Business on Facebook
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Brad Costanzo on YouTube
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Sep 3, 2019 • 1h 19min
Finding Your Flow And Harnessing Your Energy with Chad Mureta from Project EVO
"Flow always wins. If you have any doubt, just look at the Grand Canyon."
There are few worse fates than spending your life doing something that drains your energy and doesn't reward you. On the other hand, when you feel fully engaged, with meaningful work that you enjoy and get energized by, the rewards often come effortlessly.
That's why I brought Chad Mureta on the show today, co-founder of ProjectEvo.org along with Arman Assadi, to discuss their groundbreaking system that allows you to find your Flow and harness it for more energy, productivity, success and peace of mind.
Some Topics We Discussed Include:
The difference between flow and fun
The four brain types and how each of them harnesses their flow uniquely
Chad and Brad's personal brain types and what those mean
The most important characteristic you can have for success
What Brad struggles with the most as he tries to find his flow
To learn more about Chad and Project EVO, visit https://baconwrappedbusiness.com/finding-your-flow-and-harnessing-your-energy-with-chad-mureta-from-project-evo
Love the show? Subscribe, rate, review, and share!
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Join the Bacon Wrapped Business Community today:
Bacon Wrapped Business on Facebook
Brad Costanzo on Facebook
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Brad Costanzo on YouTube
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Aug 28, 2019 • 1h 23min
A Tale Of Scale: How To Grow Your Service Business And Make A Big Impact with Zion Kim
Growing a service business (whether it's coaching, consulting or another professional service) can be challenging. In the beginning, it's important to focus on customer acquisition and service delivery. But after a certain point, once success starts to set in, it's important to get a real grip on how to grow and scale your business without being overwhelmed.
That's where the growth journey begins. Zion Kim, the co-creator of the R.O.I. Method, join us in this episode to talk about how you can scale and grow your service business while making a big impact at the same time.
Zion reveals the quickest way to go from six to seven to multiple figures, no matter what business you are in.
**Some Topics We Discussed Include:
**
How Zion co-created the R.O.I. Method with previous guest, Scott Oldford.
Building a repeatable, duplicatable process to achieve a certain outcome
The journey from hustler to business-owner
The quickest way to go from six to seven figures no matter what business you’re in
Niching down and why it doesn't mean that you have to be small
Lead sources that people should be taking advantage of but typically miss
What funnels actually do (it's not what you think)
The ideal sales process for coaches and consultants that actually works
The power of Leapfrog Theory
How to activate and leverage certain groups of people to work inside your company
Flipping your anger and frustration into passion and using it to productive use
The power of having a significant mission and vision for the change that you want to see
Learn more about Zion and get the full shownotes at https://baconwrappedbusiness.com/a-tale-of-scale-how-to-grow-your-service-business-and-make-a-big-impact-with-zion-kim
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Aug 20, 2019 • 48min
How To Take Your Products Global with Stephen Somers
It's one thing to figure out the US Amazon market. It's a whole other thing to go globally and make this thing work and tackle logistics and all of this other stuff.
Our guest, Stephen Somers, is the Founder of Marketplace SuperHeroes which is an online education and service company that helps people across the world learn how to sell their products globally on Amazon.
In today’s show, Stephen talks about how they built the company into an eight-figure business from scratch and take it globally.
To learn more about Stephen Somers and his seven-day free training series please visit https://marketplacesuperheroes.com/home
For the full shownotes visit https://baconwrappedbusiness.com/how-to-take-your-products-global-with-stephen-somers
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Aug 13, 2019 • 1h 8min
How To Scale Cold Traffic with Justin Goff
One of the Holy Grails for a lot of business owners is how to convert cold traffic into customers.
My guest today is Justin Goff, who is an amazing marketer and entrepreneur who has had a very wild ride over his career. In this conversation, Justin talks about his journey to becoming the co-founder of a supplement company that sold $23 million in sales, getting bought out for a multi-million dollar payday, then traveling and facing depression. He shares some real-world stories and opens up about what happens if you chase the wrong priorities in life. After finally realizing that money didn't buy happiness, he recounts how he went on to consult and help some of the most successful entrepreneurs and business owners by showing them how to scale cold traffic.
To learn more about Justing Goff and get more of his fantastic advice please visit http://www.justingoff.com/
For the full show notes visit https://baconwrappedbusiness.com/how-to-scale-cold-traffic-with-justin-goff
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Aug 7, 2019 • 41min
How To Make Social Media Videos That Grab And Keep Attention with Gideon Shalwick
If you’re making any type of social media videos on the web, whether it's for your business or your personal brand, you're going to want to pay attention to this episode. Our guest is Gideon Shalwick, the Founder of Splasheo, a video captioning service where real people manually transcribe your videos and then burn captions right into your videos. Gideon's software and service make it a lot easier to turn your ordinary videos into snappy clips that will have your viewers instantly glued. We're going to talk to him about what's working now, what might not be working so well, some of the things that have been challenging, and that have been effective in launching Splasheo.
For more information on Splasheo, Gideon has a very special link for you. Click Here: Splasheo.com/bacon
For the full show notes visit us at baconwrappedbusiness.com
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