Female Founder World

Sourced By founder Gab Waller is on the Female Founder World podcast with Jasmine Garnsworthy! Gab started sourcing hard-to-find designer and high end pieces through Instagram. When she landed a gig 6 months in sourcing a Celine piece for Rosie Huntington Whitley, everything changed.  Gab’s created a huge market with such a unique business model, has worked with every major celeb under the sun, built a team of 10, and is scaling the magic with a new tech product, too! She’s been organically featured in every dream publication, from Vogue to Forbes.  In this episode Gab talks about how she organically has grown the business from 1,000 followers sourcing for friends on Instagram, to being the global go-to for fashion sourcing, her growth mindset, and how she’s thinking about scaling the business.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Gab’s business: https://www.instagram.com/gabwallerdotcom/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Home From College founder Julia Haber is on the Female Founder World show with Jasmine Garnsworthy. During COVID Julia launched the career platform for college students—now she’s built a platform loved by hundreds of thousands of college students, and brands like Poppi, Etsy, and Nivea, and has $7M+ in funding from investors like Google. Julia shares the methods she used to gain instant virality, the ways every consumer brand should be thinking about campus marketing, and the fundraising mindset tips you need to hear. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Julia’s business: https://homefromcollege.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Real Fine Studio founder Eliza O’Connor is on the Female Founder World podcast with Jasmine Garnsworthy! Eliza started selling custom jewelry in 2021 through Instagram DM, and now has built her heirloom jewelry company, Real Fine Studio, to be a favorite of celebs like Sydney Sweeney and Scarlett Johansson, has collaborated with brands like Goop and Heaven Mayhem, and is bringing in millions of dollars in revenue. Eliza shares the way her brand has been able to find virality and product-market-fit, on both TikTok and Instagram, how her team has helped her scale, and the BTS on some of her amazing collaborations. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Eliza’s business: https://realfinestudio.com Jasmine’s business coach recommendation: http://beboldgroup.co  Learn more about your ad choices. Visit megaphone.fm/adchoices

Tezza founder Tezza Barton is on the Female Founder World podcast with Jasmine Garnsworthy. Tezza and her husband were struggling in NYC and started a ton of different side hustles to make rent. They’ve tried a bunch of different things—from a collage company to writing books—until one stuck. Her photography app, Tezza, now brings in $26.5M a year. Tezza shares her journey in finding product-market-fit, the marketing mix that has landed them millions of followers, how she stays creative, and what the future of marketing looks like. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: www.femalefounderworld.com/business-bestie Check out Tezza’s business: https://www.shoptezza.com/pages/tezza-app Learn more about your ad choices. Visit megaphone.fm/adchoices

Parke founder Chelsea Parke Kramer is on the Female Founder World podcast with Jasmine Garnsworthy. Chelsea built a fashion brand that sells out in under five minutes, is fully bootstrapped, doesn't spend on ads, and last year hit $16 million in annual revenue.  Chelsea shares the whirlwind of launching Parke after stumbling upon a vintage Levi’s supplier, navigating growing as a public figure and a founder, and the step-by-step marketing strategy Parke follows for every launch.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com  Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Chelsea’s business: https://parkeofficial.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Lou Rice, co-founder of Strapsicle, a brand revolutionizing Kindle accessories, shares her journey of leveraging TikTok to engage a niche community. She reveals how a simple idea turned into a business projected to earn $5 million annually with no employees. Rice discusses the magic of listicle PR and the impact of hiring a content creator on marketing efforts. She also highlights ambitious plans for live shopping in China and provides actionable tips for entrepreneurs looking to boost their sales and connect with their target audiences.

Camilla Marcus is on the Female Founder World podcast with Jasmine Garnsworthy! Camilla is the founder of west~bourne (on top of being a chef, activist, author and mom of four—phew!). A trained chef, Camilla started her NYC zero-waste restaurant in 2018 with the goal to start a CPG company with a focus on regenerative farming. In 2020 she threw herself into advocacy work, and finally in 2022 she launched her dream line of products. Now, her products can be found in hundreds of grocery stores across the country with a massive engaged community. In this conversation Camilla talks about her iconic product collaboration with Glossier, the marketing moves that have grown the west~bourne brand, their strategy for launching new products, and how west~bourne has been able to raise money. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Camilla’s business: https://westbourne.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mia Plecic is on the Female Founder World podcast with Jasmine Garnsworthy! Mia is the founder of Slick Hair, the world's first hair slick stick. After COVID hit, Mia knew she had to reach customers online, so she started posting on TikTok. One night, a TikTok went viral and she ended up making $40,000 in sales overnight.  In this episode Mia shares how she's landed worldwide distribution at stores like Sephora, Urban Outfitters, and Coles, the content that's resonating in 2025, and the investments that are growing her business. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mia's business: https://slickhair.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Annie Evans is on the Female Founder World podcast with Jasmine Garnsworthy! Annie is the creator of Dream Ventures, a fund and incubator built to connect female founders with investors. After building and eventually closing her own startup, Annie wanted to help women access resources and capital to build their business. She created Dream Ventures, which has helped kickstart the growth of companies like Topicals, House of Wise, iFundWomen and more.  In this conversation, Annie goes deep on when and if your company should fundraise, what makes her process different (and why it works!), and fundraising tips from behind the curtain as an investor. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Annie's business and apply for Dream Ventures: https://www.dreamventures.co/ Annie's book recommendation: Backable by Suneel Gupta Learn more about your ad choices. Visit megaphone.fm/adchoices

Damn, this one hurts. In 2021, Target committed to investing more than $2 billion in Black-owned businesses, including adding 500 Black-owned brands to its shelves. Except, now they're not. Target announced that they will be rolling back diversity, equity and inclusion initiatives, joining Walmart, Amazon and Meta who have made similar changes. Let's unpack it in the show today. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Indie store contact list: https://www.femalefounderworld.com/independent-stores-contact-list  Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices