Female Founder World

Does the thought of posting your face on TikTok still make you cringe? Would you do it for $100,000? What about $100,000 in one day? Kat Norton goes by Miss Excel on TikTok and Instagram, where she has a combined social media following upwards of a million people. She operates entirely as a one-woman show to leverage that following into a software training business that, according to one report, makes around $250,000 to $300,000 per month (and once pulled in $100,000 in 24 hours).  And she's only been at this since June 2020. Unlike many creators, Kat doesn't post spon-con on her channels, and instead uses social media entirely as a marketing machine for her course biz. Before Kat started her TikTok channel 18 months ago, she worked a regular 9-5 gig and created Excel training modules for her employer on the side. Feeling meh about her career, Kat invested time and money in getting over her fear and embarrassment of posting on TikTok, and focused on mastering manifestation and energetics through programs like Lacey Phillips' To Be Magnetic Course. She then posted her first video, and hasn't looked back.  If the word manifest just triggered an eye roll, and a headline about earning "$100k in 24 hours" makes you cringe, give Kat a sec to change your mind in episode 34 of the Female Founder World podcast. She's also a masterful creator with plenty of tips who knows exactly what's working on TikTok. Links Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Find Kat on TikTok: www.tiktok.com/@miss.excel Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time to rest and regroup ahead of the new year, so we’re dialing back our publishing schedule throughout December. We'll be back dropping daily episodes in January. <3 Dr. Amy Divaraniya is the CEO and Founder of Oova, a tech-led women’s health biz that measures multiple hormones through urine samples and provides personalized results and insights on a woman’s fertility. She may be whip-smart and have the PhD to prove it, but Amy comes to entrepreneurship from a heavy science background and had to learn the biz ropes just like the rest of us. In this ep she shares how she built up her business acumen, her launch strategy (it doesn’t involve DTC or an ecommerce site), how she invented a medical product with a team of two, the challenges and joys of pivoting from science to startup life, and her own personal fertility story that led her to starting Oova.  Links Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy  Follow Female Founder World: www.instagram.com/femalefounderworld  Follow Oova: https://www.instagram.com/oovalife/ Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time to rest and regroup ahead of the new year, so we’re dialing back our publishing schedule throughout December. We'll be back dropping daily episodes in January. <3 Cauliflower has had a major glow-up over the past couple of years, and you can thank today’s guest on the pod for that.  Jeanne David invented cauliflower bread, bringing the concept to life with Outer Aisle, a keto-friendly, gluten-free, and Non-GMO line of sandwich thins and pizza crusts made with four simple ingredients: fresh cauliflower, eggs, parmesan cheese, nutritional yeast. In 2020, Inc Magazine named Outer Aisle the fastest growing food company in the United States. Tune into this interview with Jeanne to learn how she's growing her business. LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy  Learn all about Outer Aisle: outeraisle.com Learn more about your ad choices. Visit megaphone.fm/adchoices

More than 50 million people experience menopause each year, and this number is growing as the population ages.  And yet, their wants and needs are largely ignored in the startup and wellness space.  These are two trends fueling the growth of Sally Mueller’s new wellness company, Womaness. She’s bringing a modern, millennial aesthetic and innovative products to the menopause space, becoming the go-to voice for women in their 40s and 50s as they enter menopause. Sally has decades of experience building brands for women, both at Target and then as the Chief Brand Officer at Clique, where she launched Who What Wear’s fashion line into Target. In this episode she shares:  How to determine your brand’s point of view and point of difference.  Tools and tactics to help externalize your vision for your brand. What to include in a brand presentation to potential big box retail stockists like Target. The art of coming up with a great business name. The workstreams involved when launching a brand. Links Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy Follow Female Founder World on IG: www.instagram.com/femalefounderworld Check out Womaness: https://womaness.com  Sally’s founder community recommendation: www.luminary-nyc.com/home   Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Rondel started out baking and decorating beautiful cakes in Auckland, New Zealand. Now, she lives in LA selling cool-as-hell DIY cake kits through her online store and national retailers alongside her sister (and business partner).  Jordan’s growing her business through collaborations with influencers and likeminded brands, and breaks down the different ways she structures her partnerships in this ep. She’s also heavily focused on ~aesthetics~ and ~content~, and shares her thoughts on why her business isn’t a food biz, it’s a media business. The Caker certainly stands out in a category filled with Betty Crocker wannabes, and it’s because Jordan didn’t look to the food category when dreaming up her brand identity — she connected disparate fields like fashion and beauty to bring something all-new to life.    Enjoy the ep, it’s a fun one <3. LINKS: Say hi to Jasmine on IG https://www.instagram.com/jasminegarnsworthy Follow Female Founder World on IG https://www.instagram.com/femalefounderworld/  Connect with Jordan and The Caker https://www.instagram.com/thecaker  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kinfield wasn’t Nichole Powell’s first business idea, but it was the one she quit her job to pursue full time.  How did she decide this was The One?  Nicole explains her thought process and the actions she took to make the leap into entrepreneurship in this episode, as well as how she launched Kinfield without any paid advertising budget, and other lessons from creating a recreation-ready skincare and personal care business.  LINKS: Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Learn more about Kinfield: www.Kinfield.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Abena Boamah won the Glossier Grant Initiative in 2020 to grow her business Hanahana Beauty.  The clean beauty brand originally fostered its following by creating fairly sourced shea butter ingredients, made ethically in Ghana. Fast-forward to 2021, with an injection of funding and a glossy rebrand, Hanahana is branching out into new products and figuring out how to scale while staying true to its social impact mission.  LINKS: Say hi to Jasmine on Instagram: http://instagram.com/jasminegarnsworthy Follow Female Founder World on Instagram: www.Instagram.com/femalefounderworld Learn more about Hanahana Beauty: http://hanahanabeauty.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Isabel Aagaard didn’t just create a product, she started a movement.    Her business, LastObject, creates eco-friendly, premium, beautiful I-should-have-thought-of-that! alternatives to single-use products. It all started with LastSwab: a reusable 'cotton' swab made with a material that's more like rubber or plastic. Unlike its disposable predecessor, it can be cleaned with soap and water and re-used over and over. Isabel and her cofounders went on to launch LastTissue, LastRound (makeup pads), and more eco-friendly products with equally catchy names.    Isabel has a lot to share about how to get clear on your company’s purpose, using Kickstarter to validate and shape your product design, testing prototypes, and the importance of pursuing a mission that will keep you working through all of the toughest entrepreneurial challenges.    LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Last Object: https://lastobject.com  Say hi to Isabel on Instagram: www.instagram.com/isabelaagaard  Learn more about your ad choices. Visit megaphone.fm/adchoices

The truth is, you don’t need to be an industry expert to start a successful business in a particular field. But it sure doesn’t hurt.  Marisa Zupan spent 12 years working to help modernize some of the world's most iconic brands before she became an entrepreneur. She's led innovation across product development, branding and strategy and has experience at brands like Target, Pepsi and Nestlé. In 2020, she took this experience, teamed up with her cofounders, and created United Sodas of America: a delicious, modern, better-for-you beverage brand. If you’re looking to leverage your career experience to start a business, this is the episode you need to get started. Listen now (and leave us a review if you’re into the ep!).  LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy  Learn all about United Sodas! https://unitedsodas.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Julianne Fraser is a superstar influencer marketer with experience shaping the influencer strategy for your favourite millennial brands like Brooklinen, Sakara Life, Seed Probiotics, and Our Place.  Not every founder will have the opportunity to work directly with Julianne or her agency, Dialogue, but you can DIY your way to an impactful influencer marketing strategy with the advice she shares in this episode.  We discuss: Her secret sauce for creating a resonant brand. What kind of budget you need for influencer marketing. The 3 ‘types’ of influencers and how to decide which ones you should partner with. Creating goals and objectives for your influencer campaigns. What types of content are performing well on social right now. How to know it’s the right time to invest in influencers. More tips every entrepreneur should know before investing in influencer marketing. Enjoy the episode, and don’t forget to drop a five star review wherever you listen to pods :) LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy  Connect with Julianne Fraser on IG! www.instagram.com/juliannefraser Learn more about your ad choices. Visit megaphone.fm/adchoices