Female Founder World

Nathalie Walton built a career in tech before becoming an Expectful user and fan—at the time the app was solely focused on pregnancy meditation. Today, they're a leading tool for expectant mothers with over 500,000 users, and as of January 2023, Expectful’s been acquired by Babylist! Nathalie was asked join as a late-stage co-founder and CEO. Her first task was raising over $4M to pivot the app to capture a bigger market including fertility, pregnancy and motherhood. She did it within 30 days. Hear how Nathalie's been building Expectful on episode 113 of the Female Founder World podcast with Jasmine Garnsworthy. Links Learn more about Expectful: https://expectful.com/  Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

We have Kaylin Marcotte, founder of Jiggy Puzzles, on the Female Founder World podcast! Kaylin was the first employee at successful media startup The Skimm, and started puzzling to unplug from work. It gave her the idea for Jiggy Puzzles: frameable, art-focused puzzles highlighting the designs of female artists. Three years later, she’s sold over 250,000 puzzles and hit $1 million in yearly sales. Once Jiggy Puzzles launched, Kaylin DM’ed influencers and celebrities, and emailed editors to get traction. Then, Covid and lockdowns put a big spotlight on at-home hobbies and fuelled organic growth in 2020. Jiggy Puzzles first sold only through the brand's website, but in 2020 also landed its first retail partner: Anthropology, who found Jiggy Puzzles on Instagram. In 2022, Kaylin focused on wholesale partnerships, corporate gifts, and launching a new membership program and artist marketplace. This helped Jiggy Puzzles generate $1 million in sales. Links Learn more about Jiggy Puzzles: www.jiggypuzzles.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

Alicia Scott started Skinny Dip Cosmetics with a $150 investment and a dream of inclusive makeup for melanin-rich skin . Never heard of them? That because Alicia actually renamed her business baby to Range Beauty after hitting some legal trouble with a name and getting a tweet raving about her makeup that said, “Now this is range.” In that moment, Range Beauty was born. The name stuck, with sales jumping from $30,000 in 2018, to $45,000 in 2019, and then skyrocketing to $330,000 in 2020, allowing Alicia to start working on the business on full-time. Today, Range Beauty has fans like Beyonce, Issa Rae, Bobby Brown, and Gabrielle Union, and became the first Black woman-owned brand to get funding on Shark Tank, and is stocked in Target.  Here's how she did it! Links Learn more about Range Beauty: www.rangebeauty.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

Sandy Lin's a content creator with 500,000 TikTok followers, and the founder of Creobase, the Hubspot for creators. During this chat with Female Founder World host Jasmine Garnsworthy, Sandy shares her experiences and lessons launching and closing a consumer brand, building a tech company, and growing a huge following on social media.  Links Find Sandy Lin on TikTok: @bysandylin Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Recommendation: The Lean Startup book Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re answering a listener question on the Female Founder World pod today! It’s like an advice column for your ears.  Let us know what you think about this new solo episode format by shooting over a DM on Instagram @jasminegarnsworthy or @femalefounderworld. And let us know how you would handle this over in the Female Founder World community on Geneva.com: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Learn more about your ad choices. Visit megaphone.fm/adchoices

We’ve got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!). Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank hit $20M in sales, landed in top retailers and had hundreds of thousands of IG-users sharing their product-shots under #letsbefrank and #thefrankeffect. Here's how she did it! Links Become a business bestie: femalefounderworld.com/subscriber Check out Jess’ business: https://www.frankbody.com Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle Cordeiro Grant is BACK on the Female Founder World podcast with Jasmine Garnsworthy.  Michelle built and sold her first business, an underwear company called Lively, for $105 million within just three years. Now, she's entering the beverage space with an energy drink geared towards women. Her new business Gorgie is going to be huge, and we have a front row seat to watch how she's starting and scaling her new venture.  Links Learn more about Gorgie at getgorgie.com  Listen to the original Female Founder World interview with Michelle: https://podcasts.apple.com/us/podcast/female-founder-world/id1593458926?i=1000542447247 Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy   Learn more about your ad choices. Visit megaphone.fm/adchoices

We have Michelle Hu on the pod! Michelle'ss the founder of Etoile Collective, a brand known for cute beauty accessories, mirrors, and cases.  She started the business from her bedroom in Melbourne, Australia back in 2016, with just 30 acrylic makeup organizers. She created an Instagram account, built a scrappy website and over the course of a month, sold those 30 organizers. Six years later Etoile Collective is a seven-figure business. In 2021 she moved to New York and launched the company in the United States, and within nine months hit seven-figures of annualized revenue. Register for the Group Business Coaching Call with Michelle Hu, Etoile Collective (Subscribers Only): https://momence.com/s/80974454  Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Check out Michelle's business: www.etoilecollective.com  Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Michelle recommends the Mindset Mentor Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Siff Haider, cofounder of Arrae, is today's guest on Female Founder World with Jasmine Garnsworthy. Siff started her career in journalism, running a blog on the side until it took off and became her full-time gig. When Siff came up for the idea for a natural supplement company, Arrae, she teamed up with her partner and used their weddings savings to launch the brand. As a bootstrapped business, influencer gifting was key to their launch. Siff's influencer strategy tips that we cover in the interview include: Involve aligned influencers even before launch. Siff sent product for feedback in a rolling pre-launch to generate initial buzz. Re-engagement is key. Arrae's gifting assortment is split into 60% sent to new influencers and 40% restocking influencers they'd previously gifted to stay top of mind. Paid partnerships should be lasting partnerships. Arrae doesn't do one-off paid collaborations and only works with creators when they've proven traction and are genuine fans of the brand. Listen to the episode for more about the tactics and tools Siff is using to scale Arrae. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  www.tiktok.com/@femalefounderworld Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Arrae: https://www.arrae.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a gift for all our besties who aren't based in LA and missed our recent Female Founder World Networking Pop-Up in partnership with Shopify LA: a live recording from the panel! Make sure you're on our email list to get notified about the next event in your city: www.femalefounderworld.beehiiv.com Panelists: Amy Liu, the founder of Tower28, a clean, vegan, cruelty-free cosmetics known for beautiful products that are really safe for sensitive skin and stocked in Sephora and Credo Natalie Holloway, the founder of Bala. Natalie basically reinvented the retro ‘80s ankle and wrist weight into something modern and chic and has built an entire fitness brand around that concept. Julissa Prado, the founder of Rizos Curls, a haircare brand celebrating the beauty of curls, coils and waves stocked in Target and Ulta. Moderator: Creator of Female Founder World, Jasmine Garnsworthy.  Learn more about your ad choices. Visit megaphone.fm/adchoices