VENDO - Amazon & Walmart Growth Experts

At VENDO, we understand the intrinsic value that thought sharing offers our clients. 💸💰Consistent communication is integral in how we analyze trends and help our brands grow their businesses on both Amazon and Walmart Marketplace. 🚀 🚀 Join Leah Bicknell, Delaney Nicol, and Hiram Gonzalez as they examine key comparisons between Amazon and Walmart’s e-commerce strategies, explain how both giants are using innovation to command the digital retail space, and outline what a successful brand onboarding process looks like with either of these companies. 🔎 🏆🏆 Topics Include: - The necessity of inter-team cohesiveness. (00:28) - The key similarities and differences between Amazon and Walmart’s platforms (02:23) - What do the onboarding processes look like for both of these platforms? (06:43) - How innovations are enhancing the consumers' online experience (15:26) - Which of these companies is currently leading the e-commerce space? Will this maintain for the remainder of 2022? (21:19) - Advice for brands and retailers attempting to launch on Amazon and Walmart (25:55) Featuring: Delaney Nicol & Hiram Gonzalez, Hybrid Account Strategists, VENDO Leah Bicknell, Marketing Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1

Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms 👩‍💻. With multiple brands she’s worked with under her belt she became CEO of Lime Crime, your one-stop-shop for makeup, hair care, and hair dye 💄💋. During the pandemic, the brand recognized that experimenting with self-expression became a huge trend 🌟. Guided by Andrea, Lime Crime stayed true to its values of individuality and uniqueness and began offering new hair color products 🎨. With every company she works with, Andrea wants to ensure that her personal strengths align with the values and personality of the brand. Join Yoji as he sits down with the rockstar herself to dive deeper into what makes her career and Lime Crime special ✨. Topics include: -What were the challenges she faced when beginning her role at Lime Crime? (00:01:06) -How did she build trust with her team? (00:02:50) -What opportunities did she see to broaden the Lime Crime consumer base? (00:04:44) -Did she always want to run a brand? (00:13:10) -How did she get to where she was? (00:15:44) -What innovations is Lime Crime working on right now? (00:19:00) -How does Lime Crime plan on expanding? (00:21:45) -What were the best pieces of advice she received throughout her career? (00:22:55) Featuring: -Andrea Blieden, CEO, Lime Crime -Yoji Cole, Business Development Director, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #CEO #LimeCrime

Walmart Marketplace is rivaling Amazon as the second most popular online marketplace 🏆. Much like Amazon, this top tier platform allows you to control your inventory, content, and orders more independently, AND you'll gain access to millions of buyers shopping on Walmart.com already 🛒🛍.  Today, Yoji and Mark are talking shop about the nuts and bolts of this incredibly lucrative sales channel 💰. Venturing into Walmart Marketplace can be overwhelming for brand owners, so partnering with VENDO can give you a leg up on the competition. We’ll give you a roadmap of ideas and execute them for you so you can build your customer base and skyrocket your sales 💥🚀. Topics include: -What is Walmart Marketplace? (00:02:16) -How do I get approved to sell on Walmart Marketplace? (00:04:30) -What is the fee structure to sell on Walmart Marketplace? (00:06:17) -How do I handle imports for Walmart Marketplace? (00:07:10) -How do I partner with VENDO to manage how I sell on Walmart Marketplace? (00:08:04) -Anything else I should know about selling on Walmart Marketplace? (00:12:12) Featuring: -Yoji Cole, Business Development Director, VENDO -Mark Jordan, Marketplace Growth Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #WalmartMarketplace

This week we’re taking it up a notch by giving you a crash course on what goes into an Amazon comprehensive marketing campaign. 💥 By tapping into the potential of deals, discounts, internal promo, and external promo, you’ll strike a GOLD MINE of increased sales, traffic, and ranking. 💰💎 There’s a world of possibilities when it comes to marketing your products on Amazon, anything from optimizing your SEO 💻, to leveraging your influencers 🤳, to the ✨MAGIC LINK✨. Let’s just say you won’t want to miss out on that golden nugget at the end of the episode. 🤫 Join Josh and Nic as they talk shop and guide you through all of the latest digital marketing strategies that will make you into a top tier Amazon seller. 👑 Topics include: -Types of deals (00:04:06) -Internal promo: SEO and sponsored product keyword ads -Internal promo: Brand store landing page (00:07:50) -Internal promo: Manage your customer engagement (00:08:58) -Internal promo: Launchpad features (00:10:16) -External promo: Paid and organic social and paid search (00:12:50) -External promo: Email marketing (00:14:00) -External promo: Website promo (00:14:40) -External promo: Influencer marketing (00:15:00) -External promo: Livestreamers (00:16:30) -External promo: Ambassadors (00:18:00) -External promo: PR (00:18:49) -External promo: The magic link (00:20:05) Featuring: -Josh Hong, Digital Marketing Coordinator, VENDO -Nicolas Martinez, Vice President of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #Marketing #Campaign

From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle 🔄 of DISRUPTIVE consumer product companies. This week we sat down with Ryan Lewendon, Partner at Giannuzzi Lewendon, to explore his insights into the Consumer Packaged Goods (CPGs) industry. The firm specializes in mergers and acquisitions, financing, product research and development, and much more. Ryan's word of advice is to focus on brand growth 🌱 and product improvement 🛠, as conglomerate acquirers are looking to scoop up mature brands. Join Ryan and Yoji as they discuss what makes the CPG industry collaborative, resilient, and most importantly, disruptive. 💥💥 Topics include: -How Giannuzzi Lewendon helps to build brands (00:01:00) -Ryan Lewendon’s background (00:04:11) -Shifts in the CPGs industry (00:10:57) -Giannuzzi Lewendon’s plans for expansion (00:17:54) -Ryan’s insights on the CPGs industry (00:19:17) Featuring: -Ryan Lewendon, Partner, Giannuzzi Lewendon LLC -Yoji Cole, Business Development Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #CPG

Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket 1999 to create waterproof blankets for any and EVERY indoor and outdoor activity. 🌳🏕 Over 20 years later, Mambe Blanket has expanded their product lines and Matt has become busier than ever. Learning the ins and outs of selling on Amazon while managing the rest of the business was a heavy weight but VENDO joined in to do some of the heavy lifting. 🏋️‍♀️ Join Yoji and Matt as they reminisce about leveling up Mambe Blanket’s brand presence on Amazon. 🚀 Topics include: -Facing issues with selling on Amazon (00:00:34) -Using VENDO as a secret weapon (00:03:39) Featuring: -Matt Weir, Founder & CEO, Mambe Blanket -Yoji Cole, Business Development Director, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #MambeBlanket #CEO

The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. 🧠 Whether you want to increase your sales volume, visibility, or ranking, you have 4️⃣ surefire ways to ramp up the desirability of your products at your disposal. 🌟 Showcasing all the products in your catalog, pairing complementary products together, adding an upsell widget, creating virtual bundles, and (shameless plug) working with VENDO to expose your customers to more of your products can take your Amazon business to the next level. 📈 Always make sure to lean into the data so you know exactly how to use each of these tools to your advantage. 📊 VENDO recommends utilizing all these approaches at once to guide your customers to your offer. Join Nic to get clued in to even more tips and discover how to surge your Amazon sales. 🚀 Topics include: -Cross promotions (catalog) (00:00:48) -Cross promotions (targeted) (00:05:24) -Anything in the buy box or upsell widget (00:09:28) -Virtual bundies beta (00:11:19) Featuring: -Nicolas Martinez, Vice President of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1

Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀 Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊 A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and your strategies you utilize on the site. 🧠 It’s not too late to win this Q1, so join us as we discuss how you can surge your sales on Walmart.com. 📈 Topics include: -New additions to Walmart.com (00:00:44) -Advertising strategies and products to prioritize (00:06:09) -Updating content and creative for product displays on Walmart.com (00:15:08) -Researching keywords (00:16:39) -All about Walmart Connect (00:19:10) -Search brand amplifiers (00:20:10) -Tracking month over month with share of voice data (00:24:00) Featuring: -Michelle Long, Walmart Advertising Manager, VENDO -Delaney Nicol, Strategic Account Manager Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1

Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. 📊 The year over year and month over month trends you see are the backbone of your overall selling strategy. Keep in mind that the more you know about the market, the better you can gain a competitive advantage. 💪 Tune in so you can turn out record breaking sales this new year. 📈🎉 Topics include: -Developing a forecast (00:02:34) -Understanding impression data (00:07:43) -Setting a pricing strategy (00:11:56) -Taking the subscribing and saving approach (00:16:38) Featuring: -Vinny Alvarez, Director of Amazon Account Strategists, VENDO -Russell Hsu, Senior Data Analyst, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Data #2022 #Forecast

New year, new you! ✨ With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈 We teamed up with FounderMade to give you our best practices to enhance your optimization, ranking, budgeting, forecasting, brand presence, and more to deliver the best customer experience. 💪 Empowered customers make for loyal brand advocates and repeat sales, so make sure to apply these tools to bolster your customer relationships. 🤝 Start 2022 on the right foot by joining Darren, Nic, Vinny, and Gefen, as they walk you through actionable insights so you can CRUSH your Q1 goals on Amazon. 🚀💥 Topics include: -Best practices for Amazon, site merchandising, optimization, and ranking (00:05:18) -CPC trends in Q1 (00:08:48) -How to own the customer relationship on Amazon (00:13:11) -Deciding whether to use DTC or Amazon (00:20:08) and (00:46:58) -Budgeting and forecasting for Q1 and beyond (00:25:59) -Channel control and defense strategies against unauthorized sellers on Amazon (00:27:57) -Advertising categories (00:32:16) -Best in class, maximum brand presence, and building on Amazon (00:38:48) -What to do next after setting up your items, optimizing them, and forecasting (00:50:48) -Methods to increase followers on Amazon (00:52:48) -Advertising cost on Amazon (00:54:04) -Top marketing initiative tips (00:58:37) Featuring: -Megan Stoeckel, Marketing and Audience Development Manager, FounderMade -Darren Saul, CEO, VENDO -Nicolas Martinez, Vice President of Marketing, VENDO -Vinny Alvarez, Director of Amazon Accounts, VENDO -Gefen Laredo, Advertising Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #Q1 #Marketing #FounderMade #Ecommerce